What % Page Metrics & Social, What % Links?
-
It seems that a lot of the focus of SEOs, especially whitehat SEOs like SEOMoz and Distilled has shifted a lot more towards improving page metrics (bounce, return rate, etc) and social metrics.
I'm curious - And of course, I'm just asking for guesses - But what percent of ranking do you think is page metrics, social metrics and other non-link based metrics and what percent do you think are link based metrics?
-
Hi Derek,
the change of focus from pure/classic SEO to a larger Inbound Marketing vision that you have noticed both by SEOmoz and Distilled is the consequence of the evolution of Search Marketing itself.
I suggest you to check out the 2011 Search Engine Ranking Survey by SEOmoz itself, which is showing how just the 42% of the ranking factors are links related (Page Level and Domain Level). Summed the links' factor still have a relative majority. And surely they lost % respect the 2009 version of the survey.
Social Signals have taken a great importance and the survey shows how it is common the idea they will be even more important in the future. Just for this reason it is good to talk and dive deeper into the relation existing between SEO and Social Media.
And regarding the page metrics, the survey again shows how them are considered to be important now and more in the future. The reason is quite clear: Panda. CTR, Bounce et al are probably to be considered Panda factors... as it is the duplication issue. Because of that it is overly important to talk and dive into what cause those metrics to be good or bad, and it is usually the Content.
Are links neglected. I don't think so, and a lot of posts I've read both here and in the Distilled blog confirm my belief. Just that links acquisition is thought differently, "inboundly", that says: as content and expertise redistributed in any possible online channel that can lead traffic, generate social buzz and cause natural linking. Because, and that is the strength of the Inbound Marketing approach, it is now not possible anymore to rely on just one tactic to gain visibility, traffic, conversions and ROI, but a strategy that sees the integration of SEO, Content Marketing and Social Media.
Ok... I hope I helped you understand why this "change".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good practice to get link for your original page by shorter URL links
Hello Moz Community, I have a question regarding getting links on bitly, tiny, or an other url shortner, Is it a good practice to get link for your page by shorter url I mean lets suppose i am getting natural guest post link from content for my blog home page
Link Building | | JoeySolicitor
https://coupontoaster.com/blog/ ; and shorten it with bitly and then hyper link so is it a good practice am I getting the same power and SEO consideration as if i would have done this without url shortener. And what anchor texts shall i be using like rich anchor text or any other like click here, visit here, bitly or etc Please kindly help me with this thanks1 -
Link Exchange
Is link exchange always bad? What if I want to add a link for other related products on my site which I do not offer, and the other site does the same for me? Will it be better to rather an article for each other product and link to somebody, than have one page with a list of other products to other sites. For example. We do training. Lets say we offer computer training. We search companies that does health and safety training offer to put their course on our site with a link to them, if they do the same.
Link Building | | Heinwest0 -
A website with a spam score of 5 is back linking to me. How important is to get that link removed?
There is a website that OSE has identified with a spam score of 5, it back links to me with a very specific key word. How important is it to have them remove those links?
Link Building | | absoauto0 -
Spammy Links in MOZ but when I go to the external link I can't find a link to us
I was going to try to contact webmasters to see if they would remove some of our spammy links. I see alot of them in MOZ but when you go to the site our anchor text is not there. Is this good? How often does MOZ refresh external links. Please see: http://www.opensiteexplorer.org/anchors?site=www.totalvac.com None of the links for the anchor text <a class="clickable title link-pivot" title="See top linking pages that use this anchor text." data-text="vacuum cleaner parts vacuum parts vacuum bags vacuum cleaner bags" data-id="46391436859">vacuum cleaner parts vacuum part...</a> in MOZ exist? We got hit extremely hard by Penguin in May
Link Building | | totalvac0 -
What are inbound links worth after Panda and Penguin, since a site ranks for the NATIONAL keyword "outdoor furniture" with ONLY 7 INBOUND LINKS!?!?
ARE INBOUND LINKS TODAY ALMOST WORTHLESS??!!? After having been the KING of SEO, down to the toilet? Today I got a great sample from a fellow SEO professional showing a site, rockymountainfurniture.com rank for "outdoor furniture" with ONLY 7 INBOUND LINKS FROM 3 DOMAINS and a domain trust of 14!!!! ON A NATIONAL, VALUABLE, HIGH QUERY VOLUME KEYWORD!! I was stunned, but is this the "NEW SEO WORLD" we live in, so we should skip spending hundreds of hours on link building? There are over 32 different types of inbound links but this is much MORE than a radical change, this is turning SEO as it was up-side-down. Any input, thoughts, ideas?
Link Building | | yvonneq0 -
OSE shows links on sites but can't find links
Hi mozzers, I'm cleaning up our backlink profile and looking up anchortexts in OSE. I downloaded and selected one anchortext. However when I go to the sites OSE found, I can't find the links. I look in the source code and onpage keywords. Is it because of my lack of skills that I can't find the links 🙂 or isn't OSE working properly.
Link Building | | StephWeigert0 -
How often does Google crawls old pages, is it worth to get links from them ?
Let's say there's a blog post in my industry niche that's 2 years old. Is it worth to get a link from that blog post ? How do I know Google will actually re-crawl that page, and how long can that process take ?
Link Building | | pqdbr0 -
What percentage of my links should be directory links
I feel a lot of my link building might be a bit heavy on the directory links side. Should I limit the percentage amount of links as a part of my overall link profile? If yes what percentage of links is ok to be directory links?
Link Building | | iSenseWebSolutions0