This is a real dumb question about on page optimization
-
I've been reading the docs for using this site and am puzzled by the on page optimization reports, and the tactics for creating the reports.
In no place can i find that you first must use the keywords you have identified to track in the campaign on pages on your web site. Am i missing something?
From just reading how to do your campaign, it would appear that you never have to touch your pages with the keywords you want to track, all 500 of them for one page, if that's what you want to do.
Not knowing how the application works, it is possible to imagine anything, including not needing to do the obvious steps of writing a well optimized page first.
I want to presume that first you optimize your pages with the keywords you want to track, then go ahead and run your campaign. Although this is the obvious thing, I don't see that part of the seo puzzle being mentioned in any of the docs.
Where do i hunt for that part of the equation?
-
Hi Ed,
You can use the On-page tool to optimize for any keyword term as long as it is loaded into the keyword list in your campaign.
By default the On-page tool offers a report card for every keyword already loaded that it finds relevant to your home page. You can create Report cards for individual pages and keywords by digging a little deeper into the tool.
To use the tool for specific pages:
G****o into the On-page tool and you will see the Summary view. If you look right above the big heading On-page Optimization, there are two blue text links. Choose Report Card.
Now you will see a selector which allows you to choose any keyword from your campaign list and enter the URL of any page in the site.
Click Grade my On-page Optimization and voila! Roger will fetch your Report Card!
Wherever you are in the Pro App, if you need instructions, look for the small blue "Help" link toward the top right (just below the Pro menu bar). The Help page for the On-Page tool is at this link
Hope that helps.
-
The keyword tool is mostly used for the keywords that you want to track. So yes, you will need to optimize your site for the keywords you want to be in the SERP. A good tool to do this is the Grade Cards, where you check how your site performs for the certain keywords.
The best part, is that you can do all this things to your competitors as well
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about my website ranking
Hi everyone I have sports website. My website DA, DR is good. I have created good quality backlinks. But still my website ranking is not improving. Can you guide me how to improve my website ranking. Thanks in advance!
On-Page Optimization | | fktos.tam.906n0 -
What is the best meta description for Category Pages, Tag Pages and Main Article?
Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?
On-Page Optimization | | mbmozmb0 -
What would you do about this Pillar Page conundrum?
I am re-organizing site structure for an e-commerce site. Here's the problem I have: The product (shipping container) is available to BUY and HIRE in four sizes, for example a 20ft container is one of them. Now, should I have a 20ft container product page for buying -- and also a 20ft container for hiring? I want the container sales and seperate container hire page to be pillar pages, if I don't have any cluster pages for the different container sizes below them it I'm worried it'll just be floating out there in the ocean while the sales page gets all the cluster love. At the same time I don't want to have something that looks like duplicate content with 20ft hire and 20ft sale page. Any ideas please?
On-Page Optimization | | scjames0 -
Redirecting https pages
If I add 301 redirects from the https versions of the root domain to the http:www.website.com (canonical version), will this prevent users from being able to access the https version? I believe the https version is only accessed once users log into the site. Thank you!
On-Page Optimization | | HiddenPeak0 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
Moving Top rank Page urls off my Home page and nesting them on one page? Good idea?
I am basically trying to cut down the amount of links on my home page to make it less eye boggling and move stuff around. So i have of my Urls on my home page that lead to pages that rank very well within google. My questions is can i remove those urls to a separate page to group them together and then showcase that one link to that page on my home page. Is that a good idea or i am going to loose my link juice and position in search? The physical urls on those pages wont change at all.
On-Page Optimization | | Dante130 -
Page Title
My website was hacked last November and then again last week. Prior to the hacking we were at number one in Google.co.uk for our main search term "nile cruises' for years. After last November's hacking we dropped to about position 4 and after last week we are at position 7. Ima rebuilding the lost data and I am having to create new Title and Description meta data for each of the indexed pages. I am taking the opportunity to try and ensure my titles and descriptions are good and the correct length, etc but wondered about the best title format. I set our home page title over the weekend as: Nile Cruise | Leading ABTA & ATOL Bonded UK Nile Cruise Specialist I was going to try and cover 3 keyphrases in the title like this: Nile Cruise | Nile Cruises | Nile Cruise Bargains But I thought that might look a bit spammy because the 3 phrases are very similar. I wondered what anyone else might suggest? Thanks, Colin
On-Page Optimization | | NileCruises0 -
Question regarding two versions of a page (redirect)
At one point in my SEO journey I had noticed some duplicate issues going on in Google webmaster tools (I could have been reading it wrong.) It looked like WMT was saying I had 2 versions of some of pages...it looked like pages that ended in a '/' ranking differently than pages that have no slash at the end. So I downloaded the redirect plugin and redirected many non / pages to the page that end with the "/". This was probably a mistake. but I'm trying to clean all of that up. (I'm also noticing that SEOMoz tools tells me my site has many, many redirected url's. I'm not sure why. I was looking at http://www.opensiteexplorer.org/pages?site=noahsdad.com%2F this morning at my top pages and it shows 2 versions (one being redirected) of the page about my son who was born with Down syndrome. (Noahsdad.com/story and Noahsdad.com/story/) I don't know if I've built rankings for those pages separately and it would now hurt me if I did away with the redirect. I'm not sure why I did the redirects (I must have read something online somewhere.) I'm wondering if someone wouldn't mind looking at the report and letting me know what the best way to 'clean' this stuff up...Should I go into the redirect software and delete all of the redirects where the non / page is being redirected to the / page? Thanks.
On-Page Optimization | | NoahsDad0