New Website.. From where to start with a SEO Plan ?
-
Hi..
We have got two SEO and link builders working here in the office, putting in efforts is not a problem. And we have been doing SEO for our websites since a long time and they all rank well.
Since, I have signed up for SEOMOZ, which is the one stop with all the heavy duty SEO guys, so we would like to get some suggestions from the experts.
Ok here is the question.
We have launched a new website this week and we have got a new SEO client, whose website is 6 months old.
1. What should be a proper SEO plan for a new website ? Got any Plan PDF or Buleprint, which you can send me ?
2. For the client website , he is ranking on 4-7th pages for his 4 keywords. Whats should be the correct way or plan to start doing SEO for them and get them to the first page ?
3. I feel like, doing competitive analysis is lacking with us and we are not good at evaluating that step. Whats the bet way to do competitive analysis ?
4. We are looking to build more and more links to the website . Whats the best way to make links ? Got any SEOMoz Blog post link, which explain this better or any forum thread which has got the tricks for this ?
-
I appreciate your explanation Gianluca but I still feel my response was appropriate.
Your original suggestion was by participating in blog commenting, I would more likely be viewed as an expert. As I shared, I have no need or desire to be viewed as an expert at this time. I share my knowledge and readers can draw their own conclusion.
You suggest blog commenting leads to higher visibility, higher trust in the community, natural outreach, branding, generating traffic to my site, etc. I have never sought nor desired any of those things.
My past mindset has always been I am one person with a full workload and am quite content. I am visible to my clients. I am trusted by my clients. I don't have a need for anything else right now.
I appreciate you are trying to share your experiences. I noticed you are a heavy participant in blog commenting. I don't wish to discourage you from an activity you enjoy or find productive.
As for EGOL's reply, I think you misunderstood. He shared with Q&A you know you are helping someone directly. With a blog comment, it may never been seen. Even if it is seen, readers may not find it helpful. How often do you go back to a blog article after having read it to check the comments? I never do.
This is one of the great aspects of SEOmoz. It offers something for everyone. Some people just use the tools, or the blogs. Others want a bit of everything.
Best wishes.
-
Hi Ryan... I think you have misunderstood what I wrote (maybe because I used a wrong example).
What I was saying is that if you do a correct use of comment marketing, meant as contributing to the community with your knowledge, your ideas and, why not, also with you doubts, you acquire an higher visibility and, with that, an higher trust in the community.
This trust, then, can lead to a natural outreach. For instance, if I wasn't so recognized here in the SEOmoz community, hardly I would have the followers I have and therefore hardly a post of mine could receive a natural buzz as it receives now. Or, again, without my commenting here, hardly I would have the occasion to enter in a conversation with people that, later, simply because they know me, go read my posts and cite them.
What I mean - and now I think to Brand, not to people - is that a correct use of comment marketing is to offer to you brand a respected voice and trusted. People will start going from the blog to your site generating organic traffic different from Google traffic, creating an important sources' diversification. And you, as link builder, can create connections with other bloggers/webmasters, which make overly easier to do outreach actions.
My comment had nothing to do with your activity here and simply I disagree with Egol that comments in a blog cannot be helpful for people reading it
-
If well done they [blogs] are a great tool for being recognized as an expert.
I think that is the misunderstanding. I can only speak for myself but my responses to Q&As are not designed to have myself viewed as an expert. If that was my focus, I would spend more time polishing my answers rather then proceeding to the next question. I would also divide my time with other sites like searchengineland and numerous other SEO communities.
I consider myself a student of SEO, not an expert, and I am certain I will feel the same way 10 years from now. Students are always open to learning and sharing knowledge. Students are willing to consider their knowledge is in error. In my experience many self-proclaimed experts are arrogant, hoarde "secrets" and are less willing to consider the words of others.
I have never even listed myself in the SEOmoz company directory. During my time at SEOmoz I have turned away multiple requests for SEO work as I have been too busy with my current clients. I have accepted a single consultation with an existing SEO who struggled with a penalty. It was a single 75 minute call with some follow up e-mails.
If it helps to know, I have decided to change my business model. Rather then being a sole SEO provider I have created a company and am having my website built. I will soon be accepting clients, hiring employees and perhaps then it could be beneficial for me to be seen as an "expert" by others, but it has never been the case in the past.
If you wish to speak further feel free to message me on the SEOmoz site or e-mail. I am glad this Q&A has been answered but I otherwise hate to sidetrack it any further.
-
Respectully I disagree. If well done they are a great tool for being recognized as an expert (obviously if you are so). Just look at many of comments here at Seomoz
-
lol... funny question...
The activities of blog commenting and Q&A answering are very different.
Blog commenting is like "water cooler conversation" that sometimes is educational.....
...but Q&A is "helping someone" and that is always rewarding.
Big difference to me.
-
Thank you Gianluca
I am at my pc throughout the day and I check in to the Q&A quite often. The questions presented at times challenge my knowledge and understanding of SEO and I find them enjoyable. The ideas presented here by Sha, EGOL, Alan and others pull me outside of the box and I enjoy that as well.
I read the blogs about once every week or so. By the time I get to them, they often have plenty of comments. I don't feel my adding a +1 comment is helpful. If I do add something constructive or have a questions about a blog article, I find it does not get noticed if it isn't amongst the first comments.
If I were to listen to mom, I would spend my free time out looking for "the right woman". I find the SEOmoz Q&A is a lot cheaper!
-
Great answer! That clears a lot of questions.
-
What Ryan says is perfect...
but i'd like to add another think you should start asap in order to:
- to start the brand recognition of your client's site;
- to put the base for future link buliding outreach
Create social profiles (twtiter, facebook and linkedin to start) for your client and start actions like social media marketing, comment marketing (not comment spam marketing), forum, Q&A sites, guest blogging and so on.
Ideally you client site should have to have a blog, and start using it since the day 1 writing NOT PROMOTIONAL posts about its market area and use that same content in order to perform the the inbound actions suggested above.
On Page is surely the start, but inbound should follow - metaphorically -after 5 minutes-
-
Completely agree with Ryan, 100% focus on on-page optimisation. Utilise the on-page analysis tool here at SEOMoz and get the site right before commencing your link building campaign
-
I have a question for you Ryan: how much time do you spend here at SEOmoz Q&A? You answer every question Good job, really. But I'd like to see you more commenting the blogs' post (just 3 comments...) Ciao!
-
What should be a proper SEO plan for a new website ? Got any Plan PDF or Buleprint, which you can send me ?
http://www.seomoz.org/blog/an-seo-checklist-for-new-sites-whiteboard-friday?
For the client website , he is ranking on 4-7th pages for his 4 keywords. Whats should be the correct way or plan to start doing SEO for them and get them to the first page ?
Everyone will answer this question differently as there are many factors involved. My preference is to focus 100% of my efforts on onpage SEO until the site is solid. Off page SEO, namely link building, never ends. Onsite SEO can be completed to a point and then you move on.
Otherwise there is a need for keyword analysis. The point is not only to get the site to the 1st page, but to the top 3 results. Research shows the overwhelming majority of traffic is acquired by the top 3 results. Lower results still have value, especially on keywords with a lot of traffic, but you really want to focus on getting in the top 3.
I feel like, doing competitive analysis is lacking with us and we are not good at evaluating that step. Whats the bet way to do competitive analysis ?
The first step is visiting your top 3 competitor's sites. Examine every detail from the navigation to their content to their overall design and layout. Try to determine where your competitors are doing a better job then you are and catch up or beat them. Once the onsite analysis is complete, it is time to examine links.
We are looking to build more and more links to the website . Whats the best way to make links ?
http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links
http://www.seomoz.org/article/the-professional-guide-to-link-building-2011
If you have similar questions, try a quick SEARCH using the box in the upper-right corner. The SEOmoz internal search results are quite excellent. I am not sure how they sort, but the first few results will usually cover your needs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my website uses CDN does thousands of 301 redirect can harm the website performance?
Hi, If my website uses CDN does thousands of 301 redirect can harm the website performance? Thanks Roy
Intermediate & Advanced SEO | | kadut1 -
Can buying a sponsored post (for non SEO purposes) on a website where you already have a guest post have a negative impact?
Hi, I thinking about buying a sponsored post about our product on a website we have previously contributed a guest post. Can a new sponsored post make Google think our original guest post was paid for? Thanks, Ori
Intermediate & Advanced SEO | | dizi3770 -
Pagination & SEO
Hi In one of my other Q&A's someone mentioned I may need to look at pagination. For instance, are these pages counted as 'new' pages in Google's eyes when clicking on pagination? http://www.key.co.uk/en/key/plastic-storage-boxes http://www.key.co.uk/en/key/plastic-storage-boxes#productBeginIndex:30&orderBy:5&pageView:list& Does anyone have any advice on what I could do? It's not something I have had much experience with. Thank you Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Linking to External Websites?
Is it good to link external websites from every page. Since, the on-page grader shows there should be one link pointing to an external source. I have a website that can point to an external website from every page using the brand name of the specific site like deal sites do have. Is it worth having external link on every page, of-course with a no-follow tag?
Intermediate & Advanced SEO | | welcomecure0 -
International SEO
Hi all, The company that I work for is planning to target some french (and some other foreign) keywords. The thing is, in our industry, you can't just hire someone to translate the content/pages. The pages have to be translated by an accredited translator. Here's the thing, it costs a LOT of money just to translate a few thousand words. So, the CEO decided to translate a few of our 'core' pages and SEO them to see if it brings results. My questions are, would it be possible from a technical point of view to simply translate a few pages? Would that cause a problem for the search engine crawlers? Would those pages be 'seen' as duplicates? Thanks in advance guys!
Intermediate & Advanced SEO | | EdwardDennis0 -
Video SEO
Hello All! I'm wondering about the best way to link build and carry on my video trend. I love to create video's with all of my articles as I feel it adds an extra element to just boring old text! The problem is that my current 25 links from Youtube are all NoFollow. This didn't originally bother me, but it's starting too. Is there a couple of websites that I could upload my article/ video to and gain a link from in a similar manner? Come to think of it, is this a good SEO tactic to use?
Intermediate & Advanced SEO | | Paul_Tovey0 -
Website layout for a new website [Over 50 Pages & targeting Long Tail Keywords]
Hey everyone, We are designing a new website with over 50 pages and I have a question regarding the layout. Should I target my long tail keywords via blog pages? It will be easier to manage and list and link out to similar articles related to my long tail keywords using a word press blog. For this example - lets suppose the website is www.orange.com and we sells 'Oranges' Am I going about this in the right way? Main Section: Main Section 1 : Home Page - Keyword Targeted - Orange Main Section 2 : Important Conversion page - 'Buy oranges' Long Tail Keyword (LTK) 1: www.orange.com/blog/LTK1 Subsection(SS): www.orange.com/blog/LTK1/SS1 www.orange.com/blog/LTK1/SS1a www.orange.com/blog/LTK1/SS1b Long Tail Keyword (LTK) 2: www.orange.com/blog/LTK2 Long Tail Keyword (LTK) 3: www.orange.com/blog/LTK3 Subsection(SS): www.orange.com/blog/LTK1/SS3 www.orange.com/blog/LTK1/SS3a www.orange.com/blog/LTK1/SS3b All these long tail pages and sub sections under them are built specifically for hosting content that targets these specific long tail keywords. Most of my traffic will come initially via the sub section pages - and it is important for me to rank well for these terms initially. _E.g. if someone searches for the keyword 'SS3b' on Google - my corresponding page www.orange.com/blog/LTK1/SS3b should rank well on the results page. _ For ranking purposes - will using this blog/category structure hurt or benefit me? Instead do you think I should build static pages? Also, we are targeting more than 50 long tail keywords - and building quality content for each of these keywords - and I assume that we will be doing this continuously. So in the long term term which is more beneficial? Do you have any suggestions on if I am going about this the right way? Apologies for using these random terms - oranges, LKT, SS etc in this example. However, I hope that the question is clear. Looking forward to some interesting answers on this! Please feel free to share your thoughts.. Thank you! Natasha
Intermediate & Advanced SEO | | Natashadogres0 -
Multiple blogs for seo
I have signed up for some rather expensive lawyer directories that have very high domain PR, 's of 6 or 7 . Some of these allow you to make blog posts or articles on their site which should be good for SEO because of the high domain PR. I understand that if I do a lot of posts on one of these blogs with links back to my site, I should rapidly reach the point of diminishing returns because they are all coming from the same domain. Therefore, I plan to mix up my blo posts betwee several of these sites and also rewrite them and post them on my own site's blog. My question is this, if I post on any of these sites and I link back to internal pages of my site, and not to the home page, does this offset the "diminishing returns" factor? Paul
Intermediate & Advanced SEO | | diogenes0