How does moztrust compare with google page rank?
-
I have a trial Seomoz membership. I've been comparing my site to some of the competitor websites and Im confused about the moztrust vs google page rank. For instance some of my competitors have higher moztrust but my site has a higher google page rank. Isn't moztrust meant to duplicate google pagerank?? Why would these vary so much?
-
MozTrust and PageRank and two very different metrics. MozRank is calculated in a similar way to PageRank while MozTrust, as James explained, is used to determine if you are a trusted source by measuring your distance to other trusted sources.
Here is an interesting article that explains how MozRank is calculated and how closely it related to Google's PageRank.
http://www.seomoz.org/blog/mozrank-and-pagerank-for-metrics-driven-seo
-
Moz trust and Page rank are different they use different methods to score the specific values I have put together some information and sources for you to read up more to have a better answer:
**How is MozTrust Scored? ** We determine MozTrust by calculating link “distance” between a given page and a seeded trust source on the Internet. (Think of this like six degrees of separation – the closer you are linked to a trusted website, the more trust you have yourself.)
We score MozTrust on a logarithmic scale between 1 and 10. Thus, it's much easier to improve from a MozTrust of 3 to 4 than it is to improve from 8 to 9. How can MozTrust be improved?MozTrust can be improved by getting links from other sites with high MozTrust such as goverment institutions and universities.
Further information:
http://www.seomoz.org/learn-seo/moztrust
<a name="what_is_pagerank"></a>
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated. PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one. From here on in, we'll occasionally refer to PageRank as "PR". Further information:
<a name="what_is_pagerank"></a>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does one page rank while a similar page doesn't?
We have a blog post (actually several of them that have the same SEO characteristics) that brings a fair amount of traffic to our site (relatively speaking), and according to Google Webmaster Tools it averages in the top 10 in SERPs for various terms. This page has no external links to it, and very few internal links pointing to it. When I run Moz's On-Page Grader for the various keywords it ranks for, the page get's an F on all of them. It was not optimized for any keyword, and it isn't our best content; it was a blog post written a few years ago and forgotten about and was never promoted in any way. The topic does happen to be about something that people search for frequently. According to the keyword difficulty tool, all of the keywords it ranks for have 40-45% difficulty. We have lots of other pages on our site that we have tried to optimize and that get A's and B's in On-Page Grader, that have both internal (from the home page and main menu) and external links pointing at them, etc, but they don't rank well at all. Keyword difficulty for these keywords is in the same range, from 37 - 53%. Why does this one page rank so well when the other pages don't? Additionally, we have been looking at a competitor who has a page that ranks #1 in universal results for numerous keywords according to SEMRush, yet the page gets an F On-page Grader for those keywords. The page has 3 links to it, all from the same domain and it has a very low domain and page authority. The Domain Authority of this page is 47 and the page authority is 33 according to Open Site Explorer (compared with our DA of 30, and PA of 1), and the social metrics are a bit higher than ours, but neither has a lot (they may have 15 likes to our 10). Why does this page rank so well for them? How can we get our Page Authority higher? Thanks for any and all help.
Moz Pro | | mukunig1 -
Can you export a keyword rankings report with the keywords listed in order of ranking ?
My keyword ranking report shows the results all jumbled. I can put them in order when viewing the report online, but when I export it , the results go back to all jumbled rankings.
Moz Pro | | jlane90 -
Comparing Rankings Performance by Date
I would like to demonstrate to our clients how the Search Engine Rankings have improved or declined based on a date range i.e. this month vs last month and this month vs the same month last year. I could do a keyword ranking history export and create a chart in Excel from that information, however does anyone have any suggestions as to how this can be done more dynamically/automatically? Are there any API options or even a way to schedule the export of the historical data on a monthly basis? Any suggestions would be most welcome! Thanks Steve
Moz Pro | | slg0 -
How to increase the page authority
Need good rank on this 2 keyword, plz help me if anyone can help. Keywords are : gift card http://www.giftbig.com/gift-cards.html gift voucher http://www.giftbig.com/gift-vouchers.html
Moz Pro | | Joydeep_das0 -
Google Places have been entirely replaced by new Google+
Read this! http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770 http://www.nydailynews.com/news/national/review-google-adds-zagat-reviews-local-article-1.1086985 Any ideas? How's your Google+ circle look like? What will happened to our SEO ranking? IS Rogger MOZ is ready for that change? What about SEOmoz will give us some Local/Pages/Google+ tools?
Moz Pro | | Elchanan0 -
Duplicate Page Titles and Content
The SeoMoz crawler has found many pages like this on my site with /?Letter=Letter, e.g. http://www.johnsearles.com/metal-art-tiles/?D=A. I believe it is finding multiple caches of a page and identifying them as duplicates. Is there any way to screen out these multiple cache results?
Moz Pro | | johnsearles0 -
Using MOZ Keyword Rankings with Google Analytics in Excel to track paid keywords
Hi, I sorted my keywords in GA from highest incoming traffic to lowest, exported it and then imported these 280 or something keywords into SEO Moz. The problem is, it appears that SEO Moz Keyword Rankings tool pulls traffic data (in the traffic column) only for NON-PAID traffic ... So what I'm seeing is that keywords that brings A LOT of traffic to my site (because of AdWords) sometimes have 0 of traffic in SEO Moz, because I'm on page 3 of SERP and I literally got no non-paid traffic that week. The thing is: I want to improve my rankings for keywords that I'm already performing well, even if they are paid keywords, because they already bring me a lot of traffic to my website. The way this is working is not helping me out, because when I sort by the traffic column very important keywords end up in the last place for me. Questions: Whey does SEO Moz pull traffic data from non-paid keywords only ? Shouldn't be at least an option for this or I'm missing something here ? While they don't change it, any Excel Gurus could help me how to export SEO Moz ranking data, import it on Excel and MERGE a new "paid traffic" column that I export from Google Analytics ? How to assing each keyword line the paid traffic value I'm getting from GA ? Thanks ! Felipe
Moz Pro | | pqdbr0