Social Media - big ranks it seems from it
-
Hi there, one of our big competitors is ranking first for a huge key term.
We were wondering how they did it, so i went through normal processes:
-
Age of domain - reasonable.
-
Unique content - a little but the ranking page has pretty much none - meaning panda update isn't applying here,
-
Back-links - nothing special really, not enough to be above everyone in my opinion.
Then i had a look at social media shares, over 2,000 mainly as facebook shares.
So i went on their facebook profile and it does not seem like they are spamming content on there. Are these shares from users sharing the link? if so can i find out how many per post? i imagine there is a team setup to share this content when it is published on their facebook page?
It just seems so very unfair they are ranking number one like this, the content in their site is poor, it's not a relevant domain either. So much for panda update eh?
Any thoughts appreciated.
-
-
It just seems so very unfair they are ranking number one like this,
How do you know that is what is responsible for their rankings?
...one of our big competitors...
That's what my money is on.
-
Hi Paul,
Assuming you're checking through Open Site Explorer, the "Facebook Shares" count you're seeing is the number of times someone has posted a link to the domain on Facebook, not how many times people are sharing posts from the company's Facebook page. You may know this, but you mentioned "shares per post", which doesn't apply based on what's being measured here. If they're getting any shares of their posts you should be able to see a number count for on their page itself.
Try using Open Site Explorer's "Compare Link Metrics" tab to see exactly where your competitor's page has advantages of yours. Also check to see if more of your competitors links have exact-match or near-exact-match anchor text.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Highly ranked pages to new domain?
Hi everyone! We are ranked #1 for about 30 product pages at www.oldsite.com/product1 and we are wanting to move about 30 of those pages to a new site www.newsite.com/product1 (new domain and hosting - which we own). What is the best way to do this? I'm confused if you recreate those pages on the new domain vs. ftp move them, 301 re-directs, etc. Looking for the things we must do and the sequence to do it all, etc. Thanks so much!
Intermediate & Advanced SEO | | Jamesmcd030 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Ranking a .com in Switzerland and Saudi Arabia
Does anyone have experience and advice on ranking a .com site in Switzerland and Saudi Arabia? The site currently ranks well in the UK and Italy but they want to expand into Switzerland and Saudi Arabia. Any advice or links to resources would be hugely appreciated and I'd also be interested in entering into a joint venture with someone to focus on those 2 countries while I focus on the others. Anyone interested?
Intermediate & Advanced SEO | | Marketing_Today0 -
Dropped ranking - new domain same IP????
We dropped ranking late last year for our site, so decided to start over with a new domain. However we didn't change IP address. Would this cause any issues???
Intermediate & Advanced SEO | | jj34340 -
Drop in rankings
Our keyword rankings have dropped greatly since July'12. Our site used to be in the top 8 rankings for the most competitive keywords on our industry and now rank 30+. Being new to this industry any help would be greatly appreciated. www.fragileremovals.com.au
Intermediate & Advanced SEO | | RobSchofield0 -
Retaining rank when integrating with a larger site
Our client was just acquired by a larger company and they want to merge their 100-page website into the larger, parent company's 500+ page website. They currently have a strong ranking for a focused group of keywords and are worried about losing their ranking position for those important keywords. The keywords are roughly 80-90% of the focus of the old site, but will represent only 30-40% of the focus of the new site. Will this move hurt their rankings? What can we advise them to do to retain the value of their current ranking strength for the target keywords?
Intermediate & Advanced SEO | | DenisL0 -
Ranking problems
Hi All My site is live for a year now. I;m getting tons of traffic (alexa 54k) and business are good. The only problem is that I have 0 page rank....I have checked again and again the site;s structure to see if there is anything wrong with the site but everything seems to be ok. Google just added search links to the site (megamoneygames) which looks very nice. For example, none of my competitors have search links but they all have page rank of 4 while I have 0. In addition, for some reason the site's age (days) shows 0 although it is live for a year now... Do you have any idea of what is going on? do I have errors in the site? Thanks
Intermediate & Advanced SEO | | Pariplay0 -
How do Google Site Search pages rank
We have started using Google Site Search (via an XML feed from Google) to power our search engines. So we have a whole load of pages we could link to of the format /search?q=keyword, and we are considering doing away with our more traditional category listing pages (e.g. /biology - not powered by GSS) which account for much of our current natural search landing pages. My question is would the GoogleBot treat these search pages any differently? My fear is it would somehow see them as duplicate search results and downgrade their links. However, since we are coding the XML from GSS into our own HTML format, it may not even be able to tell.
Intermediate & Advanced SEO | | EdwardUpton610