Local search
-
hi,
Local search case
i try to evaluate local competition on a local query such as "hairdresser + the city name" in Google for a merchant without website neither a google adresse listing.
-
Top results : 7 google adresses pack : ok
-
Organic results : SERP display only directories ! The first 10 pages are reviews platforms & local directories (qype, yelp, yellowpages etc..) except only 1 or 2 urls with personalized domains name.
1/ Would it be easy with to make a website + with a brand new domain name (myhaidresseShop.com) to dominate these serp (organics) quickly (first 2 months) ?
2/ Would it be better to first launch a targeted submission campaign (popularity) on those local directories with personalized data (first month) , and later on, to build a website ?
3/ Or ideally, from start, to make both a local campaign (Google adresse + submission) and launch a new website ?
Tks in advance...
-
-
hi,
What about launching a Google Adwords Express Campaign to make stronger the Seo work ?
Tks in advance..
-
Tks for your link, but what do you mean by "select local business" ?
I can't see any "local business field" to select somewhere in the form, may be i haven't got the whole picture of it ...
-
I personally also like using schema to designate a local business:
Click Organization and select local business in the drop down.
-
I appreciate your reply..and your link also.
Tks a lot..
-
Hi Mic,
I would focus on Google Places optimization based on the time scale you have it is far more likely you will rank higher for you niche.
I have just posted an article relating to Google Places local search optimization on my blog at http://www.lionseo.com/blog/googl...
The post also contains a list of local business directories I recommend submitting your business to for local search optimization.
K
-
I'm with Stephen.
If you go this route, it's not a bad idea to make sure the address on your website matches perfectly the address google has and the address you put on directories. From a workflow perspective, sometimes it's easier to submit the google listing, see how they list your address, and just go with that (as long as it's right)
-
Many tks for your suggestions ..
-
Tks for your prompt reply..
-
Hi,
I'd go for option 3.
A - Make sure you have a fully updates Google Places Page
B - Build your site NOW and start adding content
C - Start a Hairdresser blog and post a small hairdresser advice blog every day. Maybe Style of the day with picture
D - Start a lik build campaign
E - Get listed on all the local and free directories
As for dominating the serp in the first 2 months I'm not sure abiut that but it's worth a go.
Lots of content pages linking etc. Gradual build up of content over the 2 months. It's a whole load of work.
Good luck
-
I will take a shot at the first question. If the current results are just directories, with a website domain with target keywords and some SEO work you should be able to rank top ten in short order. Google does a decent job of filtering out directories and real sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 sites with low DA and PA and unoptimised <title>outranking everyone for competitive search term - How ?</title>
Im doing some keyword research for a new client, Ive found 2 anomalies for competitive search terms where sites with unoptimised <title>tags, poor backlinks and other stats, (compared to the other sites listed in the SERP) are out ranking everyone and claiming the #1 spot</p> <p> The 2 search terms are :</p> <ul> <li dir="ltr"> <p dir="ltr"><a href="https://www.google.co.uk/search?q=interior+designers+london&oq=interior+designers+london&aqs=chrome..69i57j69i65j69i60j69i65l2j69i60.2784j0j1&sourceid=chrome&ie=UTF-8">Interior designers London</a>- #1 new-id.co.uk - <a href="https://moz.com/researchtools/ose/links?site=new-id.co.uk&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a></p> </li> <li dir="ltr"> <p dir="ltr"><a href="https://www.google.co.uk/search?q=interior+designers+london&oq=interior+designers+london&aqs=chrome..69i57j69i65j69i60j69i65l2j69i60.2784j0j1&sourceid=chrome&ie=UTF-8#q=interior+designer+london">Interior designer London</a>- #1 nstudio.co.uk - <a href="https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fnstudio.com%2F&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a></p> </li> </ul> <p> (interestingly they hardly rank at all for any modification of those search terms)</p> <p> The only thing i could think of is that they both had some really good links using that exact anchor text, but ive been checking OSE for the past month both in the backlinks and the just discovered but couldnt see anything like that.</p> <p>I conducted the SERP checking from a laptop with a broadband connection based in London, although im not very local to either of these locations im about an 8th of the cities distance away from one of those location and about half a cities distance away from the other. So i dont think its a local skew thats causing the SERP rankings.</p> <p>For both sites i can see they had old domains which now redirect to the them :</p> <ul> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">New-id.co.uk = </span><span data-mce-mark="1"><a href="http://newidinteriors.com/">newidinteriors.com</a> - <a href="https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fnewidinteriors.com&no_redirects=1&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a> - PA1, DA1</span></p> </li> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">Nstudio.co.uk = intarya.com - <a href="https://moz.com/researchtools/ose/links?site=www.intarya.com&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=">OSE info</a> - Da 32, PA43</span></p> </li> </ul> <p> Although the intarya domain was quite strong with good backlinks (but nothing above par comapred to the other sites the nstudio.co.uk site is now outranking, the anchor text was mostly natural with only some keyword anchor text from PA1 pages. </p> <p>The <a href="http://newidinteriors.com/">newidinteriors.com</a> didnt seem to have a backlink profile, both PA1 and DA1.</p> <p> Ive taken screenshots of the SERP pages below, but feel free to dig further</p> <p>Any idea what's going on here ?</p> <a download="HWkjmDf.png" class="imported-anchor-tag" href="http://i.imgur.com/HWkjmDf.png" target="_blank">HWkjmDf.png</a> <a download="A70jXse.png" class="imported-anchor-tag" href="http://i.imgur.com/A70jXse.png" target="_blank">A70jXse.png</a></title>
Competitive Research | | mike8780 -
Strange google search - help me mozzers
Hey Mozzers How Are You All? Hope You Are Doing Well. 🙂 I need your help. I have been having a very bad experience with Google. 😞 Do you know what is "Google Dance"? Somewhere I have heard about this. I don't have even clearance about Google Dance. BTW, the problem is that i have an adult video site about a porns tar. I was ranking at 3-6 position on a "particular keyword" on google. But about 20 days ago when i searched my "keyword term", I could not find it anywhere even on page 50 in Google search. 😄 My heartbeat was gone faster. As i was getting 25k visitors from google of that keyword. 🙂 Then i looked at my webmaster tools to check "manual spam action". There was no issue with spam or anything related to it. Then i checked my google analytics i was getting visitors from google but not from the 'particular keyword'. I was sure it was not "google hit or penalized". I could not find the exact reason why did it happen. I checked my sites everything seems to be fine. Then i did "fetch as google" and the strange thing was happened, my site pop up again in google on "that keyword". But this not the end. From that day my search keyword was getting vanish within 24 hours or more in google. And i do google fetch and it again comes to search results. 😄 I tried moz tools. no such issue. Though i cannot sort out the whole matter. What’s wrong going with google. Its an adult site, otherwise I would provide my site url and the keyword. By the way, I have attached some screenshots. I am waiting for your help. Thanks to all. 🙂 gyKIRVW
Competitive Research | | raja290 -
Keywords local and national
Hello everyone. I asked a similar question but still find myself a bit confused. I am a magician who is trying to improve my web presence. I found a list of keywords which I will list below. The results read from left to right the search results in the United States, and in Ohio ( where I am from). I found these results using google planner. Magician 14800 390 Magicians 5400 170 Corporate Magician 170 10 Comedy Magician 140 10 Here is my question. Lets use the word Magician as an example. I see that there are 390 results in Ohio for the search term Magician. Would I want to key the phrase "magician" or "Ohio Magician". How does google work with this? If I key just the word "magician" and someone in Ohio google searches for Ohio Magicians or something similar, will it detect their location and put me on there radar? When I key in " Ohio Magician" in the planner the results that come back are 0 or less than 10. I'm curious if google works on location and if I'm wasting my time keying in all of these cities that are showing no results. I began targeting "Cleveland Magician" "Columbus Magician" etc. Should I just stick with the main term Magician?
Competitive Research | | Jasonalanmagic0 -
Localized SERP Rankings - Multiple Questions...
The Google SERPs for my keywords are pretty regional. We are in the "IT Support Company" space. I've checked with friends in other parts of the country, and we don't show up in the SERPs in other parts of the country for KWs that we are ranking for locally. Questions: 1. I see both national and local players showing up in the SERPs. Is there any kind of formula for how Google decides who gets on the first page? 2. Some of my keywords trigger Google+ listings. How long does it take to show up in Google+, assuming we're optimized appropriately, and we have earned a placement? 3. For Moz's keyword ranking tool, how does it handle regional searches? Moz's tool is going to show different KW rankings than what I will see. My immediate concerns are rankings in my area (NY Metro), but we want to go national. How do we track rankings in different areas? 4. Is it possible to be on the 1st page with Google+ and Organic listings? 5. Do the Google+ 7 packs have generally better, or worse CTRs than similarly placed organic listings?
Competitive Research | | CsmBill0 -
Local SEO questions
Been getting into Local SEO a bit but still not completely up to speed on a few things. Would appreciate any input by experienced local SEO's to any parts of this: Ill ask my broader questions within the context of an example. I have a client who is a part of a keyword niche that isn't exactly what Google might consider "local". What i mean by this is that if you are a car accident lawyer and you type this into Google Google with spit out local results because it seems to know which terms are searched for with intent to find local results. This client makes essentially medical form software which I dont get any local results for when I search for their keywords. But they do have a local focus as in they have an address in a city which is a target market. The client told me they are looking to target other markets nationally as well down the road. However they don't have brick and mortar locations for these other cities so I am under the impression that it wouldn't be something we could target locally. This brings up a strange question in my mind though - if you need an address for a physical location for each city you want target...if you want to target the whole country locally, you would need to have a location in every city? Is there any way to target local focus without purchasing a new office in every city you target? Or can you target a state with one office etc or is Google bond things down to cities or understood regions? Does it sound like this company should even be doing local? The last part to this is whether or not there is any way (tool?) to figure out what local areas are searching for you keywords? Why doesn't Google allow us to use the Keyword Search Tool to see traffic etc for more than just a nation or the globe? What I would love to see is, which cities get the most traffic for X keyword term and have the lowest competition. Then it might justify having to buy some Regis office in a random location. I feel like this doesn't exist but maybe some of you have some ideas to direct me...
Competitive Research | | eastco0 -
Search shows site links, but not hyperlinked?
2 of our competitors on Google have site links show in their results which brings you to that specific page. In our listing we show up with the same results a few spots behind them with our site links visible showing very similar content, but are not actually hyper linked. Is there a way to fix the issue and let people actually be able to click on our site links instead of just reading them?
Competitive Research | | sknott0 -
Few searchs x highly competitive
How to do when all of our keywords are highly competitive ( more than 60% seomoz tool ), and the monthly searchs are very few. One example: flv converter - 63% - 18k search/month Is there any advice? For US, all the keywords are very competitive....
Competitive Research | | augustos0 -
Keyword Ranks reported by SEOMOZ don't match actual searches
SEO Moz reported that various keywords I was tracking were not in the top 50 results on Yahoo or Bing, yet when I did a Yahoo or Bing search for those keywords (from multiple computers and not logged into any Yahoo or MSN/Bing account) I found the keywords easily. What's the scoop?
Competitive Research | | Cybernautic0