Local search
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hi,
Local search case
i try to evaluate local competition on a local query such as "hairdresser + the city name" in Google for a merchant without website neither a google adresse listing.
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Top results : 7 google adresses pack : ok
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Organic results : SERP display only directories ! The first 10 pages are reviews platforms & local directories (qype, yelp, yellowpages etc..) except only 1 or 2 urls with personalized domains name.
1/ Would it be easy with to make a website + with a brand new domain name (myhaidresseShop.com) to dominate these serp (organics) quickly (first 2 months) ?
2/ Would it be better to first launch a targeted submission campaign (popularity) on those local directories with personalized data (first month) , and later on, to build a website ?
3/ Or ideally, from start, to make both a local campaign (Google adresse + submission) and launch a new website ?
Tks in advance...
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hi,
What about launching a Google Adwords Express Campaign to make stronger the Seo work ?
Tks in advance..
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Tks for your link, but what do you mean by "select local business" ?
I can't see any "local business field" to select somewhere in the form, may be i haven't got the whole picture of it ...
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I personally also like using schema to designate a local business:
Click Organization and select local business in the drop down.
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I appreciate your reply..and your link also.
Tks a lot..
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Hi Mic,
I would focus on Google Places optimization based on the time scale you have it is far more likely you will rank higher for you niche.
I have just posted an article relating to Google Places local search optimization on my blog at http://www.lionseo.com/blog/googl...
The post also contains a list of local business directories I recommend submitting your business to for local search optimization.
K
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I'm with Stephen.
If you go this route, it's not a bad idea to make sure the address on your website matches perfectly the address google has and the address you put on directories. From a workflow perspective, sometimes it's easier to submit the google listing, see how they list your address, and just go with that (as long as it's right)
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Many tks for your suggestions ..
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Tks for your prompt reply..
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Hi,
I'd go for option 3.
A - Make sure you have a fully updates Google Places Page
B - Build your site NOW and start adding content
C - Start a Hairdresser blog and post a small hairdresser advice blog every day. Maybe Style of the day with picture
D - Start a lik build campaign
E - Get listed on all the local and free directories
As for dominating the serp in the first 2 months I'm not sure abiut that but it's worth a go.
Lots of content pages linking etc. Gradual build up of content over the 2 months. It's a whole load of work.
Good luck
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I will take a shot at the first question. If the current results are just directories, with a website domain with target keywords and some SEO work you should be able to rank top ten in short order. Google does a decent job of filtering out directories and real sites.
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