Amazon vs. eBay
-
I'm doing an analysis to understand why Amazon outranks eBay sometimes. They are both big brands with alot of trust so just want to confirm my thinking and maybe gain some new insight. Amazon has more pages indexed (in Google), more internal links (pointing to homepage), and more images indexed in Google Image Search (alot more!), and of course a higher page rank.. So, question I would like to run by everyone, is are the stats basically what is responsible for Amazon's SEO success as compared to eBay? Or, is there something else I'm missing?
- PR: eBay 7, Amazon 9
- Pages Indexed: eBay 106M, Amazon 875M
- Internal Links: eBay 62, Amazon 261
- Google Images: eBay 150M, Amazon 4.3B
-
I used to be a platinum powerseller on eBay ($150,000/mo in revenue). I don't know if the metrics you have are necessarily indicative of Amazon ranking over eBay. I can tell you this, their platform was completely different when I would sell on both. For instance, Amazon ALWAYS had a static page while I would create a page on eBay that would only last 30 days. If you take the scenario, Amazon has a lot more time to have links pointing to individual pages whereby ebay doesn't. EBay is freakin awesome and yet I hate them. BUT they do have a MASSIVE repeat buyer community. I have sold on both and bought on both.
It comes down to how many quality links point to that particular page; whether on Amazon or eBay.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Selling on eBay and Amazon, does it have a negative impact our your website?
_We sell on multiple platforms I.e own website, eBay, Amazon and have noticed over the last few years to hold a page 1 ranking on Google is becoming more and more difficult as the SERPs are saturated with the big brands. _ My question is, we've loaded all of our products and there lovely unique descriptions to eBay and Amazon, is there any chance that this content is helping eBay and Amazon rank (may be not by much!), but certainly not doing us any favours. As effectively why would you show our site in the search results for a product range, when all of the content/products already appear on eBay/Amazon which is several SERPs places higher? Is Google not inclined to think, "hey no need to show x site, as the content is already features on Amazon, why show it twice?" Any one have any thoughts?
Competitive Research | | bnknowles10 -
MOZ vs Ahrefs vs SEMRush vs Spyfu and so on
Hello, fellas. I've been trying to find some type of comparison analysis for online SEO related tools and I couldn't find any, which are fresh and overview more than three. I'm interested to see if anybody saw good comparison reviews of such tools, as well as your own thoughts (back your thoughts up with more than just "I like it", please 🙂 The tools I'm interested in comparing are: MOZ Ahrefs Majestic Spyfu SEMRush Raven Wordstream whatever else you use or have in mind
Competitive Research | | DmitriiK2 -
Tool to scrape data from Homedepot,ebay,amazon.
Does anybody know about a tool that you can use to aggregate data about the best seller products in categories for major retailers in USA? I did find a couple not so good tools for amazon and even ebay but retailers like walmart and homedepot are left out.
Competitive Research | | Harveyspecter0 -
What's the value of Exact Match Keyword Domains vs. Company Name Domains?
Hey Mozers, I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification. Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it. Is it better to have favored-dental.com or favoreddental.co or keep its current form? The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after. To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains? Is this correct, or do EMDs of keywords you're going after hold higher authority? Thanks for the clarification!
Competitive Research | | MonsterWeb280 -
Absolute vs Relative URL Interlinking Observation & Question
So I've read a few articles about this here on SEOMOZ and other sites. I understand the benefit of relative url linking from a developer's point view. I've also read that using either internal linking methods doesn't really have any real SEO benefits or cons that would impact your rankings greatly. (Except with the slight chance of getting traffic and backlinks from a scraper site.) But I'm seeing examples where this may not be true. I did a search for 5 star hotels in Vegas in google. Some of the top results were Hotels.com and Expedia.com Priceline.com was on the second page. I used the search operator link: to Hotels.com, Expedia.com and Priceline.com vegas hotel pages respectively: Hotels.com: http://www.google.com/search?hl=en&tbo=d&site=webhp&q=link%3Ahttp%3A%2F%2Fwww.hotels.com%2Fde1504033-st5%2Ffive-star-hotels-las-vegas-nevada%2F&oq=link%3Ahttp%3A%2F%2Fwww.hotels.com%2Fde1504033-st5%2Ffive-star-hotels-las-vegas-nevada%2F&gs_l=serp.3...3650.7043.0.7972.8.7.1.0.0.0.90.363.7.7.0.les%3B..0.0...1c.1j2.4kALxt0jpxI Expedia.com: http://www.google.com/search?hl=en&tbo=d&site=webhp&q=link%3Ahttp%3A%2F%2Fwww.expedia.com%2F5Star-Las-Vegas-Hotels.s50-0-d178276.Travel-Guide-Filter-Hotels&oq=link%3Ahttp%3A%2F%2Fwww.expedia.com%2F5Star-Las-Vegas-Hotels.s50-0-d178276.Travel-Guide-Filter-Hotels&gs_l=serp.3...1681.3746.0.4076.6.6.0.0.0.0.100.348.5j1.6.0.les%3B..0.0...1c.1j2.KxqwbH-YFV0 Priceline: http://www.google.com/search?hl=en&tbo=d&site=webhp&q=link%3Ahttp%3A%2F%2Fwww.priceline.com%2F5-star-hotels-las-vegas-nevada-NV-filter-tk-s5-c291680-hl.hotel-reviews-hotel-guides&oq=link%3Ahttp%3A%2F%2Fwww.priceline.com%2F5-star-hotels-las-vegas-nevada-NV-filter-tk-s5-c291680-hl.hotel-reviews-hotel-guides&gs_l=serp.3...11265.12321.0.12767.5.5.0.0.0.0.0.0..0.0.les%3B..0.0...1c.1.HYtfct4MS7M The results were that priceline had no backlinks internally or externally to their vegas page. Whereas their competitors did, most of which were from their own internal pages. Looking at priceline's linking structure and architecture, they use a relative url structure and sessions ids to link to various pages. Their competitors don't. Wouldn't you argue that this may be adversely affecting their rankings. I know other things are to be factored in if you dig deeper. But that seems to be a major difference. It just seems that their content management system or how their site is coded isn't really passing link juice.
Competitive Research | | workathomecareers0 -
Local Real Estate Site vs Larger National Sites
Hello all, I am a local realtor that created my website with an idx feed. I am on page one but at the bottom. Question is how can a local real estate website rank better in the SERPS than the larger national brands? Any tips out there from those who have worked with real estate websites and seo? I'm trying to out rank the larger sites for my main keywords. Thanks all.
Competitive Research | | bronxpad0 -
.biz vs .com
searching for a domain for a new branch of business, the original .com domain was no longer available yet the same domain with a .biz was. Question, how does google treat and rank .biz vs .com, same? less?
Competitive Research | | AmazingUniverse560 -
Backlinks: Majestic SEO vs. OSE
My apologies if this noob question has already been answered somewhere, but what's the difference between the backlinks reported by Majestic SEO vs. the links reported by OSE. Just curious why the former might report 2,360 external backlinks to a page and the latter might report 949 total links to the same page. Just curious. Thanks!
Competitive Research | | SmartDraw0