Low Traffic, All Branded Keywords
-
I have a client that is strong locally - and the majority of the (converting) traffic that she gets is through branded keywords. Her traffic is at about ~200 visits a month. She is ranking for some non-branded keywords, but is in a highly competitive niche - gift baskets - and isn't converting for non-branded keywords.
The domain authority of the website is at 27, with the homepage authority at 39. Because she is already strong locally I don't necessarily see the need to build local citations for her.
What strategies would you suggest to help increase the traffic and conversion of her website? It isn't a new website - the domain was purchased in 2002.
I'm just at a loss here in terms of what we can do as an SEO company to help her build an audience - we have already been writing guest posts for publication for her, and she doesn't have the budget for high-cost directories that would really help her authority. We haven't really ventured into conversion rate optimization or multivariate testing - but I feel like what needs to happen right now is the boosting of her traffic overall.
What say you all?
-
I don't necessarily have the answer for you but I can tell you that you ABSOLUTELY should NOT get into Site Optimization with MVT or A/B. You want to make sure that your tests reach statistical significance and to do this you need numbers. If her conversion rate is only 5-10% of all visitors then you can expect that only 10-20 people a month actually purchase a product. Even if she has 50% conversion rate you are only looking 100 conversions a month. That is fairly insubstantial ESPECIALLY when you are considering a MVT. At a very minimum when I am testing on a clients site I need to see 150+ conversions and even then I do not feel very comfortable in making a conclusion unless the lifts are enormous enough to extremely outweigh the interval/margin or error.
Links are going to help quite a bit as well as making sure that there are no big impediments to her site ranking well, hence a site audit. I would also strongly consider looking at some pretty interesting techniques in doing local to attract business. Does she have a B&M store as well? If so look at hosting a geocache. She might look at signing up with Help A Reporter Out (HARO) and trying to find some articles she could help out with. Try and think outside the box. Also just revisit a lot of the basics to validate that everything is done as well as it could be. But I highly recommend that until traffic picks up, you stay away from testing or at the very least MVT. You need confidence to choose a winner, statistical confidence.
-
Create link-baits on new web pages. Share/tweet/engage in Social Media. Search for ways to give her clients' additional value. Make new connections. Add her website to professional networks. Participate on gift basket forums. Participate on local forums. Announce new events there. Let her host a gift basket event. Start a YouTube channel and shoot 20 educational videos about gift baskets. Continue to create business listings. Use StumbleUpon. Check if her internal pages are optimized to A level. Cross-link the pages. Become the big fish in a small pond.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing for a specific keyword beyond on-page factors
Hello, I am trying to rank better for 'keyword X', a critical query that I'm outside the top 50 for, though we grade out at an A via Moz's on-page grader. One of our main competitors ranks #1 for this keyword, despite not using 'keyword X' once in their meta title, body content, or image tags. My assumption is that the volume and quality of backlinks to the competitor's site is driving their high ranking. If this is the case, how can I identify backlinking opportunities to compete better? Are there other factors I'm overlooking here? Thanks
Link Building | | Sorgod0 -
How can I find page 1 google keyword rankings for a certain page?
Not sure if someone has a tool for this yet or not... Say I have a page like this: http://www.merchantcircle.com/business/Spokane.Painting.Pros.509-210-2799 and I would like to find out what keywords this page ranks for on google. Is there any tool that I can paste in that link and it would give me keywords that it ranks well for? Other than the SEO moz rank checker. It's not like I want to run a campaign just for links like that but I might want to build some links to citations like that so I can move those citations up in the rankings.
Link Building | | Superflys0 -
Smart optimization strategies to increase website rankings and Organic traffics
I have Got A Grade in On page Analyse from SEOMOZ . I want to get Top rank for " Healthy Breakfast " Keywords.. for this page http://ahealthybreakfastfood.com/category/healthy-breakfast/ I am new in SEOmoz and also SEO world. Actually i want to know "Smart optimization strategies to increase website rankings and Organic traffics " thanks
Link Building | | seolearner0070 -
Keyword use in online directories
I have been adding our website to online directories which quite often allow me to add a brief description of the organization and add a list of Key words. With regards to the keywords should I list keywords from the organisiantion description that I have entered on the site or should I use the key words that we are trying to rank for, that don’t necessarily feature in the description on the site
Link Building | | Hardley0 -
Keyword drop with its own appropriate landing page
I have a question to ask. I have these two generic keywords - e.g. shoe and shoes. These two keywords have its own landing pages - www.example.com/shoe.aspx and www.example.com/shoes.aspx Now here is my dilemma. Every time I do link building on these keywords using its own landing pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx), the landing page which is "www.example.com/services.aspx" is the one that ranks on the SERPs while the appropriate landing pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx) go down in the results. So what I did was I started using the services page ( www.example.com/services.aspx) for both keywords - shoe and shoes. Now what happened then and now was that, the shoe and shoes appropriate pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx) go up in the SERPs while the services page (www.example.com/services.aspx) go down. I do not know what to do. Pls help
Link Building | | matti_wilson0 -
What if trusted sites in your niche have low authority?
What if the most trusted sites in your niche have relatively low authority? Should you still spend a lot of resources to get those links or go after easier links with higher link authority (as determined by MozRank)?
Link Building | | Charlessipe0 -
Back Link: Is LinkedIn keywords in profile good Link building strategy?
I distribute industrial products B2B with e commerce. I have a personal profile on LinkedIn. I listed the products I sell and I could have all my partners and associates list my web site on their profiles. Do search engines review LinkedIn personal profiles or company profiles and is it a good marketing strategy to have my web site, keywords, and my two largest selling products on LinkedIn?
Link Building | | Wales0 -
What has been the best Link Bait you have seen for Low budgets?
What has been the best Link Bait you have seen for Low budgets? All Ideas welcome!
Link Building | | DavidKonigsberg0