E Commerce Blogging
-
I have an E commerce site that I want to boost search rank for. I had taken some else's advice and created a wp blog on a different url then created content around the products we offer and linked back to the main site using the specific keyword in anchor text.
I just joined seomoz earlier this month. It seems like the main consensus here as far to install the blog in the domain.com/blog and I just did that. So now when I create content for that blog should I just link back to the specific categories and or products then? Should I be aware of duplicate content issues? So if the product is widgets and I am talking about widgets in the blog, or blog title, could they be competing or helping the main URL?
-
There are many routes you can take with your new blog to drive traffic.
One of the most cost and time effective strategies is to determine your most effective keywords. These are ones that are driving traffic and sales to your site already.
If these phrases are low on the first page of results, or on the second page AND sending you leads, these are the phrases to target first in a blog post to get them higher in the search results.
The duplicate content will only happen if you copy exact product descriptions from the main part of the site onto the blog. As for categories vs. products, it really depends on your top keywords and your goals. If you are in a micro niche, it may be better to lean towards products.
Don't let these choices freeze you up, though. Make related original content as you flesh out a plan and stay consistent!
-
**It seems like the main consensus here as far to install the blog in the domain.com/blog and I just did that. **
Nice!
So now when I create content for that blog should I just link back to the specific categories and or products then?
If you blog about a product or a category of products it is appropriate to link straight to them.
However, instead of worrying about where you are linking, I think it would be a better idea to put as much effort as possible into creating content that will be shared, remembered and subscribed to.
Share = inspire others to tweet, like, email, link
Remember = bookmarks that will be used
Subscribed to = rss and email subscriptions to your blog feed
Should I be aware of duplicate content issues?
Absolutely.
**So if the product is widgets and I am talking about widgets in the blog, or blog title, could they be competing or helping the main URL? **
BOTH
The links from your blog to the product page will give a very small amount of help.
However, it is not a sin to make a blog post that is so interesting, funny, or informative that it generates so much sharing that it competes with your product page. I my opinion that makes you a huge success. And... contrary to what some people say it is not a "problem".... the problem that you have in that situation is to then drive that traffic to your product page... or bring product purchasing opportunities directly to the content page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog content and panda?
If we want to create a blog to keep in front of our customers (via email and posting on social) and the posts will be around 300 - 1000 words like this site http://www.solopress.com/blog/ are we going to be asking for a panda slap as the issue would be the very little shares and traction after the first day or two. Also would panda only affect the blogs that are crap if we mix in a couple of really good posts or would it affect theses as well and possibly even the site? Any help would be appreciated.
Intermediate & Advanced SEO | | BobAnderson0 -
How to associate a blog and mother website with different domains for SEO purposes
Hi just a quick one, I have a client which owns has its main website in one domain and its blog in a complete different domain, although there are plans of moving the blog to a sub folder /blog etc we can't do it in the immediate future due to internal complications. What's is the best practise to do this ? Rel-publiser I think its related to google plus is this a good way to do it? Thanks Nico
Intermediate & Advanced SEO | | niclaus780 -
Is WordPress a Blog in the eyes of Google?
Hi, My online Shop is based on WordPress with the WooCommerce plugin. Now, I have met a SEO guy who told me that's bad in the eyes of Google: Because Google apparently sees my website as a blog and not as a E-Commerce site. Wow, this statement really confused my, since I am working so hard on content and good rankings. Any opinions on this would be appreciated. Best, Robin
Intermediate & Advanced SEO | | soralsokal0 -
Url structure of a blog
We are trying to work out what the best structure for our blog is as we want each page to rank as highly as possible, we were looking at a flat structure similar to http://www.hongkiat.com/blog/ where every posts is after the blog/ but not in category's although the viewers can look in different category's from the top buttons on the page- photoshop - icons etc or we where going to go for the structured way- blog/photoshop/blog-post.html the only problem is that we will end up 4 deep at least with this and at least 80 characters in the url. any help would be appreciated. Thanks Shaun
Intermediate & Advanced SEO | | BobAnderson0 -
Internal or external blog better?
Hello, We are adding content to ourdogsmind(dot)com We're going to have a blog with unique content. Should we use an external blog with links back to our site, or an internal blog. Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Indexing an e-commerce site
Hi all, My client babyblingstreet.com. She sells baby and toddler clothing. Now a lot of the links on her site contain the same products. For instance: if you go to "What's new" you can find those same products in let's say her "Sale Items" link category. The real problem with this is let's say my client sells a green dress and someone accesses it through the "baby and toddler dresses" category. And let's say this URL has 10 links pointing to it. Now, let's say someone else accesses this same green dress through the "What's new" category. And let's say this particular URL has 10 links pointing to it. Instead of having 20 links pointing to one URL about the green dress, I now have 10 links pointing to one URL and 10 pointing to another URL even though both URLs feature the exact same green dress. In this particular example I would want to make the URL of the green dress in the "baby and toddler clothing" section be the canonical URL. So that means I would have to use this canonical tag on the green dress URL that's in the "what's new" category and let's say also the "sale items" category. This could get very tedious if my client has 200+ products. So I am wondering if I have to place a canonical tag on every URL that displays the green dress? More importantly, I would like to know other people's strategies for indexing e-commerce sites that have the same product featured in multiple categories throughout the site. I hope this makes sense. Thanks for your time.
Intermediate & Advanced SEO | | jenga110 -
E commerce
Hi there. I'm currently optimizing ecommece websites for my company. The problem is, we have a duplication module whereby we duplicate sites accordingly to other countries. The on page analysis shows about 2,000 of duplicated content. How do i resolve this issue? I was planning to instruct the writers to write different content across different countries. Any suggestion on this? thanks
Intermediate & Advanced SEO | | k3zuya0 -
Questions about Vittana.org's blogging contest and having bloggers use specific anchor text.
Hi All, Kenji Crosland here. I just joined vittana.org (yesterday!) to do some of the blogger outreach and content creation/link building. Although most of the links we've gotten in the past are branded links, we've decided to actively pursue anchor text links with specific keywords. If you check, you'll see that vittana has a relatively high domain authority. At the beginning of next week we'll be conducting a blogging contest with A-list celebrity tech bloggers. I don't think we'll have time to contact influencers in other areas for this contest unfortunately. When these A-list bloggers write their posts, we want them to have a link to this page: http://www.vittana.org/students To me, this seems a great opportunity to win on certain keywords we've discovered that should be easy to win and yet have a high volume of monthly searches. These are 5 word plus keywords that have over 300,000 searches per month. The students page, however, isn't optimized for those keywords. In the long run we want to win for the more difficult keyword "literacy". The word "literacy" is what we think will be a part of our new tagline: "Literacy is not enough". Because of time constraints, we won't be able to create landing pages to win for those "low hanging fruit" keywords in time for the blog contest. My question is: to what extent should we optimize the http://www.vittana.org/students page for the five word plus low hanging fruit keywords that we've discovered. I imagine if the content isn't relevant our clickthrough rates will suffer even if we do win for it (Altering our meta description is a possibility here) . Should we just try for the difficult keyword from the get go and come up with other ways to win for the low hanging fruit keywords? I'd love to hear your thoughts on this.
Intermediate & Advanced SEO | | vittana_seo0