301 Redirect & re-use
-
I have an old site which is being moved to a new tld due to re-branding. I understand I would do a series of 301 redirects from the pages of the old site to capture the authority and move to the new site. However, at some point in the future (probably 1-2 years) we may want to re-use the old site again for a different brand (it has a good brand, just not for what we're going after).
Question is - can a redirected site be re-used at some point in the future? And if so, which site would new authority (links, etc.) go to?
-
Yes we can re-use any redirected domain , by simply removing 301 page redirect code from .htaccess. And yes when you do remove it you will need to get the domain indexed again in Google.The new authority might go back to the old site.
-
Hi uwaim2012,
You can certainly re-use the old domain, just by removing the 301.
When you add a 301, you pass the link juice over to the new domain and this will continue as long as the 301 is there.
Technically therefore Google will pass over that old domain and slowly forget about it completely. When you remove the 301, you will have to reindex that domain. Any links that are still pointing the old domain will begin to give the juice back to it, and it will basically be building from scratch again.
It's still worth it though if this won't be happening for a year or two because the passing of juice is always worth it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where to put 301 redirects in my Wordpress htaccess file?
I have about 25 301 redirects in my Wordpress htaccess file, that look like this: <code>Redirect301/store/index.html https://www.notesinspanish.com/store-home/</code> At the moment they are at the bottom of my htaccess file, below the usual Wordpress rewrite rules: <code># BEGIN WordPress <ifmodulemod_rewrite.c>RewriteEngine On RewriteBase / RewriteRule ^index\.php$ - [L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . /index.php [L] # END WordPress</ifmodulemod_rewrite.c></code> So they are below all that. Above my WP rewrite rules I have a number of other rules from plugins (caching, ssl). Are my 301's OK where they are at the very bottom of that file? They are working, and redircting pages correctly. Should they be somewhere else? Many thanks for any help. Thanks for any help.
Technical SEO | | Benspain0 -
Meta descriptions and h1 tags during a 301 redirect
My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.
Technical SEO | | ptapley0 -
301 Redirects Relating to Your XML Sitemap
Lets say you've got a website and it had quite a few pages that for lack of a better term were like an infomercial, 6-8 pages of slightly different topics all essentially saying the same thing. You could all but call it spam. www.site.com/page-1 www.site.com/page-2 www.site.com/page-3 www.site.com/page-4 www.site.com/page-5 www.site.com/page-6 Now you decided to consolidate all of that information into one well written page, and while the previous pages may have been a bit spammy they did indeed have SOME juice to pass through. Your new page is: www.site.com/not-spammy-page You then 301 redirect the previous 'spammy' pages to the new page. Now the question, do I immediately re-submit an updated xml sitemap to Google, which would NOT contain all of the old URL's, thus making me assume Google would miss the 301 redirect/seo juice. Or do I wait a week or two, allow Google to re-crawl the site and see the existing 301's and once they've taken notice of the changes submit an updated sitemap? Probably a stupid question I understand, but I want to ensure I'm following the best practices given the situation, thanks guys and girls!
Technical SEO | | Emory_Peterson0 -
Can new content be added to a url which has a 301 redirect?
I am working on a site which is currently being redesigned. The home page currently ranks highly for relevant search terms, although on the new site the content on this page will be removed. The solution I was considering, to preserve rankings, was to move the content on the home page to a new url, and use a 301 redirect to help preserve rankings for that particular page. The question I have therefore, is am I able to add new content to the home page, and have this page freshly indexed accordingly? Any thoughts or suggestions would be most welcome. Thanks, Matt.
Technical SEO | | MatthewA0 -
301 redirects don't work properly
Hello all, I've been working on 301 redirects for a bit and normally it's no problem but some seem to be going wrong. Redirect 301 /3-zits.html http://www.bankstellenshop.com/banken/3-zits.html This one works properly but the following one gives a very strange result as it goes to http://www.bankstellenshop.com/bankstellen.html/u (no idea where the .html comes from) Redirect 301 /bankstellen/u http://www.bankstellenshop.com/bankstellen/u.html Any idea what I'm doing wrong or what should change? Thanks in advance!
Technical SEO | | Kapottefietsband0 -
I have an eCommerce store with a lot of 301 redirects. Would that hurt my rankings?
I use BigCommerce, and they have a system where all the URLs are dynamically generated from the name of each product. So if I named a product "widget x y z" the url would be /widget-x-y-z/, and if I changed that to "blue widget x y z", it would change to /blue-widget-x-y-z/ and automatically redirect the old one to the new one. As a result, in 6 months, because of a lot of tweaking and experimenting, I've ended up with a hefty list of 400 redirects. Some of them are very old, and some are recent. So my question is in two parts: a) does having all of these redirects hurt my rankings? b) if so, would deleting them help?
Technical SEO | | shabbirun0 -
301 Redirect How Long until the juice passes through to new site
Hi Guys, Following on from a question i asked last week in regard to a 301 http://www.seomoz.org/q/301-redirect-have-no-ranking I was thinking that i had some kind of issue on the site, although i have gone over it with a fine tooth comb i cannot find any issue's and from the amount of reads the thread has had im sure if there was something obvious it would have been pointed out. So i am quite confident the 301 from site A to site B is fine and working as intended, so my question is how long should it take until the juice is passed From site A to Site B as its 9 weeks now and still down 85% on traffic and even text for my home page if copied into the search bar don't bring up my site Bing is fine and did not see any real traffic drops but Google is not giving me back the rankings i had prior Whenever i have done a 301 before the rankings pretty steady and i see no real loss in rankings but this time ... painful all changes in WMT made
Technical SEO | | kellymandingo
Canonical tag implemented
all Pages 301 and correct 200 response from the targeted page
Sitemap Updated
Many Links Changed from Old site to new (including DMOZ)
no Robots text Blocking directory's
Google crawling freely and regularly The strange thing is New content is indexed immediately and ranks easily, I added a page for my service in my local area and went straight to position 5 in Google however old existing content wont move, I tracked 150 keywords only 4 are top 75 Don't know what else to do so any advice would be much appreciated PS site is around 17k pages Paul0 -
301 redirect problems on site not yet moved
I have re-designed one of my sites, the old site is all static pages on a Windows server, I have made the new sites and it is on a new server and is running on Wordpress. I have just finished testing it and so am nearly ready to switch over the nameservers to the new server, however I'm having some problems with 301 redirects. I have tried to set up a few 301 redirects on the new server to test before I change nameservers but they don't appear to be working. I would have imagined that they should (even though the actual page isn't hosted on the new server) or am I being very stupid here and I can't test a 301 redirect until the nameservers have been changed. Redirect 301 /magazines.htm http://.../~account/magazine-freebies Obviously the above with the stars (*) is the server address and route to my account.
Technical SEO | | Wardy0