What is the best way to internally link via images?
-
What is the best way to internally link via images?
I have a website about shoes with all different brands. Let's say I'm trying to rank for "ABC sandals", and on the ABC page I have a "related brands" section with 4 logos of related sandal brands, linking to their respective page. Currently the alt text of the logos is "XYZ Logo" with the link title text "XYZ." Would it be beneficial to have change either the image alt text, or the link title text, or both to "XYZ sandals"?
-
thanks all!
-
XYZ Sandals is definitely better. You might also want to consider doing something even more descriptive and doing XYZ Sandals for Women ABC Leather Shoes for Men XYZ Evening Shoes There are ton's of brand searches followed by type/category of shoes.
-
It certainly is better to have it as 'XYZ sandals' rather than 'XYZ' or 'XYZ Logo'.
Depending on how much control over code you have, you could replace the alt and title attribute with the name of the product.
Additionally, what you could also do - I'm not saying it's necessary, but might be quite useful - is to remove the image and put it as a background of the a tag. You can then put your keyword in between the opening and closing a tag. This way you don't have to be worry about the alt attribute, only title and the keyword inside of the link i.e.:
[background:
url(/path/to/image.jpg") no-repeat center center;
display:block;
">
XYZ sandals](/product "XYZ sandals")
You could obviously do all that styling in the css file and only provide path to the image for each product as an inline style attribute.
-
That's a tough one. I don't know if search engines will get confused with alt=XYZ" on your ACB page. I would optimize the product page itself and forget about the 4 logos if they are dynamically driven (not static).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Separate images (.jpg) or background images (.css) for list pages?
Hi, We all know that you should optimize your images as much as possible. We're talking about filesize, filename, alt tag, etc.... If we take a look at large websites with large listpages (overview pages / categorypages) I wonder, what the best practice is regarding images. What is your view on listpages / overview pages?
Image & Video Optimization | | AdenaSEO
So, I'm talking about a page with 40 products in a certain category, or 25 holiday homes in a certain region. Is it negative / bad for SEO when using background images (which are loaded through CSS and optimizing the seperate elements is not possible) instead of using 'normal' optimized images (for example .jpg images wich do have optimized filenames, alt tags, etc..). Will it negatively impact listpages / overview pages?
What are your thoughts? Regards,
Tom0 -
Images robots.txt in Webshop
Hi Guys, i'm considering to prevent Google to crawl all the images on a webshop (3,432), because a the amount of pages that have to me crawled. Will this affect any search results? Thanks!
Image & Video Optimization | | Happy-SEO0 -
High Domain and Page trust link building
What is the best way to build backlinks from high domain and page trust sites?
Image & Video Optimization | | WeissToyota0 -
Internal Linking | Site Architecture & Impact of PANDA
Recently, an SEO told me about a problem with my site architecture. Before I take any action, I would like some advice on this. May be this is basic for may people who read this. My e-commerce site has over 400 pages - all of which are regularly updated. I sell 4 products and all 400 pages have an image (which says "subscribe now") clicking on which gets the user to the subscription/payment page. Many pages have 3 images on the same page (mostly because these pages are huge with more than 2000 words on each page and they require a lot of scrolling down, so we placed the "subscribe now" button at the top, middle and end of page). Now effectively this means that there are over 1000+ images pointing to the subscription/ payment page. (1) I have been told that I should either remove these or put a "nofollow" on these images/subscribe now buttons. Should I do either? Similarly, I have a legal disclaimer at the end of each page with a link to a detailed disclaimer page (this appears once under each page) followed by a standard boilerplate language (which I think will be about 15% of the total page content). (2) Should I use image for the language instead? Does it count as duplicity of content? Note: All redirects and pages are on the same/ my own domain.
Image & Video Optimization | | sanar0 -
What is the SEO value of images of geographic areas (states, counties, cities) on a page?
We want to put images for specific geographic locations on some new pages we are building and I am wondering if: A) What the SEO value of adding these images would be? B) Suggested Sources for the images. Right now we are looking at using panoramio, but would love some MOZ community advice! Thank you for your help MOZ Community!
Image & Video Optimization | | AlyssaN0 -
How much link juice do SVG images pass?
I have been experimenting with SVG images for SEO in the last 7 months. I can definitely get pages indexed using embedded links within SVG images but have not had much success measuring link juice. Have you tried anything along similar lines? How much link juice does an SVG image pass?
Image & Video Optimization | | rmteamseo0 -
Do I need incoming links to my mobile site, if I want to rank for mobile search?
Does a mobile site need backlinks to rank? Or are onsite factors the one and only here? And what are the most important "onsite" factors for mobile seo?
Image & Video Optimization | | jameda0 -
Is there an easy way to see how competitive a local search term is?
Is there a quick and easy way to see how competitive local search terms are? I am looking at helping my clients show up on the local search results. Some times all I have to do is claim a listing and they move right to the top. Sometimes I claim a listing and nothing happens so I get links and I get reviews and it takes awhile. I want to be able to put an accurate price point on the service I am offering. I have looked at the search volume and it hasn't been the best indicator because some industries are more competitve than others. Any help or suggestions would be appreciated.
Image & Video Optimization | | jimmyseo0