Is it worth re-doing SEO for all existent products
-
We have a website and when we started, we had no clue about SEO, nor did we really understand the full extent of CRO amongst other things.
We have slowly learnt that there are many changes that need to happen to our site; however...do we need to re SEO all the content that is already on the website or can we purely start a fresh with the new products we feed through?
The website is:
www.onlineforequine.co.uk if you need to take a look at the kind of platform we are working with.
-
i noticed the same thing, not only do you need some text content you need it above the fold.
http://googlewebmastercentral.blogspot.com.au/2012/01/page-layout-algorithm-improvement.html
-
Yes very new, only about 10% of the products have the content they require and this is something we are looking into at the moment. We wanted to know whether we needed to review the entire site and from feedback I think we definately do!
When we started the site our understanding on content, CRO & SEO was non-existent, as time progresses we have discovered how important it is and we are now going to begin reviewing the site...from page one onwards!
Thanks for the feedback about the visual side though!
-
It is a nice website and I like the logo etc but straight away I can see problems (to name one lack of content), is this a fairly new website?
I think looking at conversion rate optimisation is also a good idea, put down on paper the pages in your conversion funnel and start looking at each one picking elements which effect the users decision.
-
I always think it is good that your site has problems, because it means you can improve.
Good SEO is an investment, that pays off
-
As we are not from a marketing/SEO/CRO background, we are really struggling on where and why things go wrong. We are fine with META but when it comes down to duplicate page content, too many links etc, we are slightly out of our depth!
Think we may have to get someone on board to help us get things on the right course!
Looks like we are going to be here for a long time.......
:S
-
i would go thought the site.
i did a quick crawl os a small part of your site and found quite a few problems. i would go though each page and fix up every thing you can find.
It may take you a few hours for each page, but over time it will pay off. Evey bit of link juice you can save, every crawling prioblem has a value in dollars (pounds in your case) that keeps on giving you a return day after day, year after year.
-
Google says :
you have about 6,490 results - pages indexed
you have about 28,400 results - pages linking to you
Are you happy with that?
Are you happy with your rankings too?
Both Yes? Then no I wouldn't change in big!
Maybe, start/improve small:
find issues on the site - User and SEO based
example?
http://www.onlineforequine.co.uk/summer-sheet/5353-funnell-checked-summer-sheet.html**#idTab1**
http://www.onlineforequine.co.uk/summer-sheet/5353-funnell-checked-summer-sheet.html**#Comments**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Job Board SEO
Hello community, Should I be using canonical tags on every job posted on my job board and also every job category page? I currently use no canonicals on my job board but I still rank well organically.
Intermediate & Advanced SEO | | SO_UK1 -
Worldpress multisite for SEO
hello, guys, at the moment we have 3 websites, basically, the websites have the same content and appearance. we got UK website, New Zealand web site and USA website for the different business purpose. I have some questions about multisite for SEO, with similar content, will it harm website ranking? if it is bad, what should we do to deal with multisite? thank you
Intermediate & Advanced SEO | | kelvinbongcn850 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | | seoman101 -
Are backlinks the most important factor in SEO?
I have had an agency state that "Backlinks are the most important factor in SEO". That is how they are justifying their strategy of approaching bloggers. I believe there are a lot more factors than that including Target Market definition, Keyword identification an build content based on these factors. What's everyone's thoughts?
Intermediate & Advanced SEO | | AndySalmons0 -
To list or not to list? Products that contain basic info only, yet show off product depth...
Some of our products on our site only have 40 characters of description... each item/category is it's own unique web page with basic info like Brand, Model, What it is, Price, & Quantity in stock. For searchers knowing what they want, they can quickly find us via the basic info & see that we have it in stock. But for someone surfing our site, it's not all that attractive or informative as you are scrolling down the category list. Collecting the picture & info can be a slow and time consuming process, but something we'd love to be all caught up on one day. Would it be wiser to take these pages off, or keep them on until they are fully updated with pic & more detail? (My thought is that even though they don't contain a lot of individual detail depth, they still add a substantial quantity of basic related content to the category page that they reside in. This basic info on these items are also given a chance to burn into the web search engines over a longer period of time. As time goes by and their content is improved, they will get re-crawled/re-indexed with their new information depth. Also, even though they don't look all that pretty, it shows off our product depth... if we only listed the items that looked spectacular, then a lot of our categories would only contain a wimpy 3 out of 30 items that we actually have for sale. That feels like a huge misrepresentation of how much selection we actually have to offer. But perhaps this is wrong thinking?) Thanks, Kevin
Intermediate & Advanced SEO | | Kevin_McLeish0 -
Where to begin (SEO-wise) with my Website?
Hello, We hired a company to design an e-commerce website for us. Along the way they did some initial SEO design, but we are clearly a long way from where we need to be. I'm not a web-designer or a knowledgeable SEO person. I have the website linked to webtools, google analytics and obviously this site as well. I've been toying with the idea of just trying to accomplish some SEO myself, but the more I read about SEO, the more daunting it seems. I'm a full-time military pilot, so this seems like it involves more time than I have to give. Where do I begin? My Website www.phoenixprintingsolutions.com Thanks in advance
Intermediate & Advanced SEO | | JRodBeMe0 -
Corporate pages and SEO help
We own and operate more than two dozen educational related sites. The business team is attempting to standardize some parts of our site hierarchy so that our sitemap.php, about.php, privacy.php and contact.php are all at the root directory. Our sitemap.php is generated by our sitemap.xml files, which are generated from our URLlist.txt files. I need to provide some feedback on this initiative. I'm worried about adding more stand-alone pages to our root directory and as part of a separate optimization in the future I was planning to suggest we group the "privacy", "about" and "contact" pages in a separate folder. We generally try to put our most important pages/directories for SEO in the root as our homepages pass a lot of link juice and have high authority. We do not invest SEO time into optimizing these pages as they're not pages we're trying to rank for, and I've already been looking into even no-following all links to them from our footer, sitemap, etc. I know that adding these "corporate" pages to a site are usually a standard part of the design process but is there any SEO benefit to having them at the root? And along the same lines, is there any SEO harm to having unimportant pages at the root? What do you guys think out there in Moz land?
Intermediate & Advanced SEO | | Eric_edvisors0 -
Am I Doing This Wrong? Ecommerce SEO
I ran my site through the SEOMoz On-Page Optimization tool and one of the problems noted was "Keyword Self-Cannibalization" in this case, it was stating I was using the keyword "Board Games" too much. Site in question: http://theboardgamers.co.uk/ The problem being is that every product link contains the word "Board Game" - Which makes sense, but I guess it may look spammy to the SEO world. Would it be best to remove the "board game" part from each internal link and only leave it in the URL structure?
Intermediate & Advanced SEO | | REMOVE560