Link Profile, is the keyword ratio too high?
-
Hi,
Our website (www.NutritionMission.co.uk) has dropped from 6 to 30 in the ranking for our main keyword (Nutritional Therapy).
Pulling a spreadsheet off of all the inbound links looks like 41% of anchor text is related to Nutritional Therapy.
Is this ratio too high for the new google update? There are also a lot of directory submissions from the SEO people we were paying before.
Anyone point me on the right track to get some idea to how to work things out? ie. add more links to ratio of anchor text is lowered etc.
Kind Regards,
Ian.
-
Hi Ian,
I would have to agree that it does look like your backlink profile may have contributed to your recent drop in rankings.
The recent Google update, as rightly stated by Jordan, has centered around over-optimization. This has meant that many sites which have focussed on creating links with mainly commercial anchors such as 'nutritional therapy' or 'nutritional therapist' have been hit hard by the latest algorithm update.
Rob Kerry produced a really interesting Whiteboard Friday recently, where he talks about the over-optimization of anchor text.
http://www.seomoz.org/blog/the-penguin-update-whiteboard-friday
Having looked at your backlink profile I would suggest that you focus on building more brand specific anchor links (http://www.nutritionmission.co.uk or Nutrition Mission) as these look more natural than the large number of commercial anchors you currently have.
Adam.
-
Thanks Chaps, really good info as usual.
-
Hey Ian,
Hard to say for sure without doing some more detailed analysis, but I would say it's a warning flag for sure.. A lot of Google's changes recently revolve around "over-optimization" and spam/crap links, blog networks, etc.
41% of your backlinks are exact match anchor text for "nutritional therapy", that doesn't look natural at all.
We are doing a back link study right now and some sites who are ranking very well for big keywords have little to NO exactly keyword match anchor text links to their site. They have really good on-page describing the KW they are targeting and have very high quality/authoritative links spread through their sites, usually with their brand name or URL, and sometimes with a keyword.
You should check out a very good article on SEO Gadget about this
Link Building: Anchor Text Optimisation Best Practices in 2012 - https://seogadget.co.uk/link-building-anchor-text-optimisation-best-practices/
Hope that helps,
Jordan
-
Hello Debi-Ann!
In my opinion I think your drop in the serp is because of links coming from link directories and spam blogs. These links don't count much (if any) after Google's Penguin update.
Yes it's possible Google uses the anchor text to spot unnatural link building.
For you getting some really good links from some authoritative sites might be really helpful.
I'm not a Google employee, just my guess.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you regain any SERPs / link juice of links that have 404'd?
We have a client whose 301 redirects disappeared and have been gone for about 6 months now. We are going to be putting the 301 redirects back in place. Will we be able to regain any of the previous SERPs or link juice from old links or is all lost? Thanks in advance!
Technical SEO | | SavvyPanda0 -
Are bad links the reason for not ranking?
Hello Moz community. I'm looking here for some input from the experts on what could be wrong with a site I'm working on. The site is in Spanish, but I'm sure you'll get the idea. We want to rank the site first page on Google Mexico (www.google.com.mx) for the keyword "refacciones Audi" and some other brands (refacciones = replacement parts would probably be a good translation, just FYI). Now, our page hasn't been completely optimized, so in my mind it's OK not to be on first page yet. However, our main competitor is ranking first page for all the keywords we want to rank for, but when you check their site, you'll find there is hardly any content, no keywords are being used in their content, all pages have the exact same title and meta description, their catalog is in a completely different domain. In short, no SEO whatsoever. Looking at Moz data, our site has a DA of 26, while our competitor's has a 10. They have no external backlinks at all, while we have a few hundred. This leaves me scratching my head: how can a completely non-optimized site outrank us? I decided to check our backlink profile, and a previous SEO agency seems to have built MANY fake blogs with lots of backlinks with rich anchor text. Quite a big percentage of our backlinks are of this kind, so this is the only thing I can think can be affecting our ranking. Will disavowing be our solution? If you'd like to check, our site is: www.refaccionariaalemana.com.mx Our competitors' is: www.saferefacciones.com ANY help will be extremely appreciated as I feel a bit lost. Thanks!
Technical SEO | | EduardoRuiz1 -
Someone is building anchor text links with child porn keywords..help :-(
Hey Everyone; I recently found that there are tons of links to my url (30+) from several sites with the anchor text "download child porn, kiddie porn, and the likes". Although the sites linking to us where the person built the links do not have this content (thank god) it is just my url + the horrible anchor text someone is putting. [added image] Obviously I would not do that to my own site especially since I was ranked for over 15 keywords in the top 5 spots on Google and Bing. I am guessing its a competitor and I am wondering that is there any way I can remove them? Is this negative seo? Also could this be the reason my site has dropped off google page 1 last month for all my positions? I am consistently trying to rebuild but my positions are flying all over the place. Im going from ranking #12 one week to #198 the next; then to #60 and finally not even on google or bing anymore; then back to #50, etc for the past month and a half... Its very aggravating and it has hurt a few of my websites; im at a total loss on how to recover now if this is the case...It seems they have started to build these links in January from what I can find on the postings.. Thank you SEOMOZ im so happy im a member now. Any suggestions on how i can get these links off or if it is why my site has lost its original rankings.. Should I just can my website and start all over with a different URL? How can I watch out for this in the future? Any help would be so so so greatly appreciated and valued 🙂 xpVjMw8
Technical SEO | | Circa0 -
Links from the same server has value or not
Hi Guys, Sometime ago one of the SEO experts said to me if I get links from the same IP address, Google doesn't count them as with much value. For an example, I am a web devleoper and I host all my clients websites on one server and link them back to me. Im wondering whether those links have any value when it comes to seo or should I consider getting different hosting providers? Regards Uds
Technical SEO | | Uds0 -
Link to overall brand pages
On our website we have two ways to get in a brand environment. We have general brand pages and brand pages divided by category. At this moment the category brand pages get the most SEO value, because we have a link on our homepage to these pages (via the mega dropdown). The problem is that we would like to assign the SEO value to the general brand pages (with all the articles) instead of the category brand pages (with only articles within a category). We prefer to optimize the general brand page without a link to this page on the homepage for now. for example; Those two pages have the most SEO value
Technical SEO | | eCommerceSEO
www.debijenkorf.nl/herenmode/diesel
www.debijenkorf.nl/damesmode/diesel but we would like to assign value to;
www.debijenkorf.nl/diesel Do you have a solution for this problem? Thank you in advance! Kind regards,0 -
Meta keywords
I heard that Google doesn't use 'meta keywords' for ranking. Is that true and does it harm to use the meta tag? And how do the other big SEs use the tag?
Technical SEO | | kortingsplanet0 -
Too many links on my site
Hi there everybody, I am a total SEO newbie and i am burning with questions. I had my site crawled and found out that it contains too many links. The reason is that it is a site where I constantly write news and articles and each one of them is a new Joomla item, thus a new link. I actually thought lots of content is good for SEO. How am I supposed to reduce the link amount?
Technical SEO | | polyniki0 -
Removing inbound Spam Links
Hello, Last February one of my clients websites was delisted. It turns out that some time ago that had attempted to launch a social network along time lines of ning. The project had fallen apart of the was still up. At some point spammers found it and started using it as part of a link farm. Once it was discovered, the subdomain it was posted on was removed and the website returned to search within 2 weeks. Last week, the website disappeared again OSE shows that in the last 2 months the website has got 2000 (There are about 16,000 total spam links) additional spam links now pointing and the root domain. On top of that, Google Webmaster Tools is reporting about 15,000 404 errors. I have blocked Google from crawling the path where the path were the spam pages used to be. If there a way to block the 1000s of inbound spam links?
Technical SEO | | Simple_Machines0