Guest Blogging as an Agency
-
Hi,
I have the following problem regarding guest blogging.
When sending out the pitch one can utilise the client's email so it appears coming from the business/client itself rather than an SEO agency.
However the problem that I am facing is what author bio to use.
Is it good to sign the posts as the internal SEO agency copywriters, as the client or I have found some suggesting to create a fake persona.
If the client or client staff as the author bio is not a solution what is the best way?
I hope my question is not confusing but this would really help me out.
Thanks in advance
Kind Regards,
Conrad
-
Thanks Simon this is a great way to pitch.
-
The goal is to create content and links...
Getting thougth leadership in the subject without having a face/person is a bit challenging. In fact that is my issue of not being able to show a person behind an article. Making options for bio difficult.
-
What the goal here? Are you guest blogging just to get the link, or is the guest article also being used to promote the domain knowledge/authority of the business ("Thought leadership" is one phrase that gets thrown around!), attract prospects or possible employees etc?
Depending on what the goals are, you might want to establish a real contact in the business so that they can respond/handle enquiries.
-
Myself, I usually create another email address that doesn't mention the client nor the agency. From there I send my pitch for the link saying I represent a client that is in the X business and would like to link through high quality content on the target site.
From that respect, if you are putting in an Author Bio you could use a premade bio or your own bio that again doesn't have to mention client or agency.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you duplicate on site Blog Posts to Google Plus
I have read from an authorative source that you can duplicate your blog posts on your google plus account without issues as google knows that this is your 'property'. is this correct and what would be the value in doing so? until we have need sign posting new blog posts with a link. Ash
Link Building | | AshShep10 -
Disavow links from questionable blog
Hi everyone, I noticed today that we are getting quite a few backlinks from a blog that promotes some rather seedy ideals (it's called zoklet). Specifically, they are linking to some products we sell that prevent shoplifting, so I'm drawing some conclusions about their motives. I don't think the blog itself is spammy, but I'm just assuming that it's a bad neighborhood and we should distance ourselves from it. The only reason I'm questioning the disavow is because of the warnings involved and that it might affect our rankings if we do it. Any thoughts? Thanks.
Link Building | | Matt10 -
Is it good to post same content of my web page to different articles and blogs
Hi! Actually, i would like to create links equity. may i post the same content to different blogs and article directories and link back to my web page. is this cleaver/correct idea which give some result? Thank you.
Link Building | | Webworld_Norway0 -
4 Things to Ask When Looking to Hired Peoples for Guest Blog with High P.A.
I want to hire a contractor on eLance to built back links using guest blogs For the guest blog submits, those are the things a will ask: a post where I can comment with a Page Authority of 20 or more a blog where I can post has guest, where I don't have to create a account - a blog that accept comments and have comments in the post - the post page suggest must be pretty new, not more then 6 months old Do I forget something? Do you have any comments on this or anythings I should know before posting this job? Thank you, BigBlaze
Link Building | | BigBlaze2050 -
Guest Blog Etiquette & Re-using "Expired" Content
Hi everyone, There's two parts to this Q, which is why the title's sort of split in half. We wrote a guest blog post that we were really proud of, which took a good few hours of work. It went live about a month ago, but I just happened to notice recently that it had disappeared off the person's website - I now get a 404 error and I can't find it either using a 'site:' search in Google or via the site's own search tool. I've tried getting in touch with the webmaster, but he's no longer responding to my emails. I really don't know if a) it disappeared by accident (for whatever reason), or b) they purposefully wanted to remove it and now they're avoiding me. My two Q's: Do you think it's cheeky to re-use the content, by giving it to someone else? Or would you say it goes against guest blogging etiquette? It seems a shame to waste it, for it to disappear. If I were to re-use it, would there be any implications regarding Panda, given the fact that it was content that was once live (i.e. effectively 'duplicate', once upon a time), even if the 'original' content is no longer indexed by Google? Would it even be considered a duplicate if published again now? Many thanks in advance!
Link Building | | Gmorgan0 -
Guest posts on sites you buy advertising with?
What are your thoughts about the following scenarios. Scenario 1: You purchased a banner ad on a site for $50. Then you notice that the site accepts guest posts and you contribute a guest article which has a followed link. Scenario 2: You pitch a guest post to a blog and they say sure but first pay us $50. You say, I can't pay for links but how about I buy an ad spot for $50 instead in appreciation of you reviewing by submission. Scenario 3: You pitch a guest post to a blog and they say sure but it will cost $50 to be published. You say sure and pay them. Which of these would go against Google's guidelines and be considered a paid link? It seems like they are all buying links to a different degree, but they would all be indistinguishable to Google.
Link Building | | ProjectLabs1 -
Creating a separate blog off our website
A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are. We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog. I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website. I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ? I look forward to hearing what people think. Thanks,
Link Building | | esendex0 -
The Risks of Unrelated Guest Posts
Hi Mozzers! I'm really interested to get some opinions on whether a guest post on a blog that is far outside your niche could be a risky tactic. For example if your blog is about a technology product and you get a guest post published on an Elvis blog, will this appear manipulative or similar to a purchased link? Suppose your guest post is about Elvis, but at the end of the article is a link to a technology product with the anchor text "customized PC adapters". Won't that look manipulative to a search engine algorithm?
Link Building | | SparkplugDigital0