Is it better to have URLs of internal pages that are geo-targeted or point geo-targeted links to the homepage?
-
For example...
Having links that are geo-targeted and pointing to this URL
or
Not having any geo-targeted internal pages and just having links that are geo-targeted and pointing to this URL
Eventually the site will be a national campaign, so I am concerned about having so many geo-targeted internal pages.
Thanks in advance!
-
Actually I created a separate thread for this question. I figured I would keep it organized.
-
I'm not sure what you mean - are you asking about keyword variations for ecommerce?
-
Great, thanks for detailed explanation! Just one last scenario is what if it is an e-commerce site and you can't have location dedicated pages, only product pages?
-
Duplicate content: If you're doing each location page correctly, you'll be minimizing the duplicate content by creating unique content on each page. If it's all duplicate content, that's a strike against how you implemented it, not the strategy of having multiple location pages.
Dedicated Page vs. Homepage: If you're trying to target "nyc real estate" you're going to absolutely need a page dedicated to that keyword. Your homepage will only suffice if you're only targeting NYC. If you're targeting beyond that, you'll need a dedicated page, bottom line. It's simply to competitive of a term to try and do it any other way.
Anchor Text: Don't worry about anchor text so much. Build branded links to your homepage, and get whatever links you can to those subpages, both with optimized anchor text and without. Subpages are great for getting exact and partial match anchor text because it's often the best way to describe that page, which isn't the case with the homepage.
Basic Keyword Variations: Regarding variations such as "nyc real estate", "real estate nyc", and "real estate new york city", Google is pretty good at filtering through simple variations like that. Pick the one that gets the most exact traffic in the adwords keyword tool, and then include the other variations on the page in a non-keyword-stuffing manner.
-
Hey Kane,
Thanks for the response! This question is very much related to this other question I posted, and the response I left to another member there directly affects what you are referring to here. If you can please check out my response there and give me your thoughts on it I would greatly appreciate it.
-
If you're targeting one location, you can probably work with the homepage.
More than one location? I'd use specific pages for each location.
Regarding too many pages - I'd argue that you only have too many if they have duplicate content. If each geo-targeted page has content that is unique to that city or area, I think you're in the clear. That said, if it's implemented in a way that looks spammy, then you have too many...
-
Why not both? If you are creating a valuable resource that is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Targetting bad bounce-rate pages in search console
We are seeing a sharp increase in Bounce Rate on the website via Google Search Console. Is it possible to drill down and find out which pages are causing this? And if so, is it possible to find out why?
Technical SEO | | abisti20 -
Deleteing old page and passing on link strenth?
We are a printing company and thinking over bringing our products down to 2 - 3 rather than the 10+ we currently have, the pages we will be getting rid of will be pages such as flyers, booklets etc and just concentrating on banners and stickers would you suggest 301ing the pages to the home page or picking pages for them to go to? Also could we expect a decent raise for the pages we are left with? Thanks shaun
Technical SEO | | BobAnderson0 -
Error: The URL you entered does not appear to be returning a page successfully
I keep getting the above error when I'm trying to look at the page optimization for a new blog page we have uploaded. It was posted over a week ago, so I assumed it would be indexed by now. Any thoughts on why it isn't working? The page is: http://www.esg.co.uk/blog/blog/2015/why-is-air-quality-testing-so-important/#.VmlBmLiLRpg Thanks
Technical SEO | | Charley_Tangerine0 -
Update page for better SEO score?
Hi, Is it important to update a page sometimes to score better in SEO?
Technical SEO | | parfumerienl
Or if i make a page and never change it, it would be good enough.0 -
GWMT -- Top URLs for keyword is not the homepage
Hi Everyone - In google webmaster tools, in the Content Keywords section, when I click on a link of all of my top keywords they display a single "Top URLs". The URL which they display is not my homepage but a random category landing page of our e-commerce website. Should I be worried about this? Does this suggest that google is ranking this one URL ahead of our homepage?
Technical SEO | | Santaur0 -
Page for Link Building
Hello Guys, My question is about a link building process. We all know that some directories/sites do require a reciprocal link. Does it make any sense to creat a page in website exclusively to reciprocal links? And what we do with this webpage in terms of indexing, do folow, crawling...etc. Any sugestions are more then welcome 🙂 Tks in advance! PP
Technical SEO | | PedroM0 -
Diagnostic says too many links on a page and most of the pages are from blog entries. Are tags considered links? How do I decrease links?
I just ran my first diagnostic on my site and the results came back were negative in the area of too many links one a page. There were also quite a few 404 errors. What is the best way to fix these problems? Most of the pages with too many links are from blog posts, are the tags counted as well and is this the reason for too many links?
Technical SEO | | Newport10300 -
I have pages that are showing up as having too many links, yet they are noindexed.
I've got several pages that have "too many on page links" and the pages mentioned have already been noindexed. Do these pages need to be no followed too? Here's one of the pages: http://digisavvy.com/site-map/. There's several pages like this, most of which are category or tag archives, which I've noindexed... Do I need to nofollow these, too?
Technical SEO | | digisavvy0