Does PR & DA not apply to Google?
-
My PR & DA are much higher than my competitors, but I noticed that they outrank me in some searches. What's up with that?
-
That's not unusual.
We outrank people with higher DA & PR for thousands of keywords. I would consider things on a page by page basis. Authority for a domain and page are not the same thing; this applies to PR as well. If you have a super high PR on your homepage, you might want to flow it around to pages which need it, for example. Your call. If I was to post a response on answers at yahoo with a link back to my site and there was nofollow, it would not mean that DA:100 would be a determinant factor. It's the PAGE itself which is relevant - there are several pages in that site with PA of 1 (i.e. 1/100).
-
A book I go and buy and hand to every new client "how moved my cheese" - expecting things to stay status quo is short sited, but preparing and embracing change will provide new growth and opportunity.
Maybe not owning the top spot was google's way of saying; "... the page just wasn't converting...next please.."
Have you looked closely at your Google webmaster tools, analytic, and your raw log files? have you defined a conversion funnel or experiment? Define what "success" is for your site past ranking, and you might find better money terms then the one's you've been using.
Note on logs: Google is good, but it process's the most common denominator. Have your host provider save your raw logs monthly and download and look to them from time to time. Google does a lot for you, but you'd surprised by the hidden gems your log files can give up for search terms you would never have though of.
Run the site like a business, track the ROI of the terms - including your work to return - and define your top money paths / conversion channels.
-
I guess that's where I get confused. For the past 2 years I have ranked for everything, in fact I dominated my area like no one has ever seen. Recently things have been a little different, I am still the dominate website for photographers in my neighborhood, I just do not own every top spot. I think with a little bit of help I can do some wonderful things.
-
When you say "some" you should keep in mind that you can't always rank for everything. Focus on term to conversion as bounce rate is a big ranking factor now with any site, try to get down to at least 32% if possible for your site as a whole and below 30% for your SERP. Target your terms and your market.
-
So where should I focus my attention?
-
Pagerank just measures your link popularity. Rankings are determined by it and hundreds of other factors. That's why Google and good SEOs will tell you not to focus on PageRank.
You can be PR7 and not rank for anything worthwhile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why My Website DA and Rankings are not improving
It's been about 3 months my Website DA and Ranking are constant. What should i do about it? I am generating good quality links and syndicating Content in different website but no Help.
Moz Pro | | rashmibhardwaj860 -
Duplicate Site Content found in Moz; Have a URL Parameter set in Google Webmaster Tools
Hey, So on our site we have a Buyer's Guide that we made. Essentially it is a pop-up with a series of questions that then recommends a product. The parameter ?openguide=true can be used on any url on our site to pull this buyer's guide up. Somehow the Moz Site Crawl reported each one of our pages as duplicate content as it added this string (?openguide=true) to each page. We already have a URL Parameter set in Google Webmaster Tools as openguide ; however, I am now worried that google might be seeing this duplicate content as well. I have checked all of the pages with duplicate title tags in the Webmaster Tools to see if that could give me an answer as to whether it is detecting duplicate content. I did not find any duplicate title tag pages that were because of the openguide parameter. I am just wondering if anyone knows:
Moz Pro | | MitchellChapman
1. a way to check if google is seeing it as duplicate content
2. make sure that the parameter is set correctly in webmaster tools
3. or a better way to prevent the crawler from thinking this is duplicate content Any help is appreciated! Thanks, Mitchell Chapman
www.kontrolfreek.com0 -
Domain authority get down significantly. Internal MOZ Issue? Google Algoritm Update?
I've noticed that several websites have lost DA since middle of october. I attached a picture. Could be this a MOZ internal issue like happened a time ago? Not only the DA get down, I have lost C-blocks links, too
Moz Pro | | NachoRetta
I check in http://health.moz.com/ and found this Crawl Services Outage: http://health.moz.com/incidents/fbn00m7xxzx2
But not appear to have direct relation with my question.
Or may be a google algoritm update? 3anVE5J.png2 -
Get into Google : New Sites
I have a brand new website. It was created 10 days ago. How long would it take for it to show up in search results? I understand that since the site is new, there are no sites sending it backlinks. Also, i have optimized the page for my keyword "xyz" and it received an A grade. The site does not figure even in the top 50 results. Please help me out. It is a one page web application that needs to drive traffic to survive.
Moz Pro | | dl_s0 -
Google+ Local Business Page not appearing
I have a local verified google + listing and recently just went to update it nicely. even though it has been around for months, however Google just can't seem to index it, does anybody know the reason why? I have tried " hard-searching" for it and it is not even indexed! However if i find hard enough, it will appear in google maps, and also my domain has been around for months, if not a year however under Moz Open Site explorer it indicates it is a super new domain and even alexa is not recognizing any data even though it has traffic. The only thing i have done is i have shifted servers two months ago. Does that translate to a new site? I hope not...
Moz Pro | | partyrocks0 -
New Google AdWords Tool: How will this change your KWR?
Now that Google is debuting its new Google Adwords Keyword tool, how will this affect the way you do keyword research? Are there other tools you use?
Moz Pro | | alhallinan0 -
Creating a campaign and connecting it to Google Analytics
I want to create three campaigns in Moz and connect them to my Google Analytics account. However, two of the domains I am trying to create campaigns for are joined in Google Analytics. Do I need to separate the two in Google in order to create separate campaigns for each in Moz?
Moz Pro | | ERKSPAL0 -
Seomoz & Duplicate Page Content Issue?
Hi, What is the criteria on Seomoz Crawl Diagnostic Report? I got a long list of URLs indicating Content that is identical (or nearly identical) to content on other pages of your site forces your pages to unnecessarily compete with each other for rankings. But as I gone through none of the reported pages duplicate. What should I do? Thanks in Advance
Moz Pro | | VipinLouka780