Can you bid on trademarked keywords?
-
Google has various rules surrounding bidding on and using other businesses' trademarked keywords in ads. My understanding is that you can bid on the trademarked key phrases but you cannot use the in your ads. Is that correct?
-
You can get your competitor's trademarked terms to appear in your ads. There's a simple loophole, 3 words: dynamic keyword insertion. Boom.
-
Hi Theresa,
You can bid on competitors trademark but it depends on who is your competitor but there are exception for reseller and you have taken authorization from website owner. They have different policy for "trademark terms used in ad text, "trademark terms used in keywords", "trademark terms used in display URL". You can find more about it here:
http://support.google.com/adwordspolicy/bin/answer.py?hl=en-GB&answer=6118
-
You got it. While you can have your ads trigger for a trademarked/competitors' term, you won't be able to use it in your ad copy, therefore, your quality scores on those terms will always be low.
I would put it in a separate campaign for that reason.
-
If you add the trademark in the adtext the ad could be declined, I think companies can run into trouble if they use competitor brand names in ad text as it could look like passing off.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AdGroup by Match Type or by Keyword?
Hi, Will someone please tell me which AdGroup structure makes the most sense? Grouping Keywords by Match Type? i.e. [pizza store], [pizza restaurant], [pizzeria], etc. or by Keywords? i.e. pizza store, "pizza store", [pizza store] We're basically trying to figure out which structure makes the most sense and which will allow us to earn the best quality score. I've heard of people using both strategies. Personally, I think it should be grouped, more often than not, by keyword. This enables one to tailor the ad and landing page to the specific keyword. I am curious to hear some reasons for grouping them the other way. Thanks for your thoughts.
Paid Search Marketing | | aua0 -
KeyWord Spy Expert Needed: Will Pay $100 For A Report
I need someone with a KeyWord Spy subscription and experience (or a similar tool that has Canadian data) to do a one time CPC report that answers these questions: (1) Who are my client's main competitors in paid search? (2) What is the estimated ad spend by the the five top competitors? (3) What keywords and ads are working best for the competitors? (4)) What is the CPC for the top 20 keywords in the niche. (5)) Any topline suggestions for my client re: next steps. That's it! I don't want to be overwhelmed with masses of extraneous detail. This should be an easy assignment for someone with required expertise. Possibility of more work to implement and/or optimize CPC campaign. Reply via PM with experience. Ideally, send a sample past report (okay to black out client names)
Paid Search Marketing | | DanielFreedman0 -
Negative Keyword Help
I am working on compiling a list of both broad and phrase-matched negative keywords for my AdWords campaigns, but I feel like I am encountering a problem. We offer payment gateway services and business owners often search terms including online payment gateway, Internet payment gateway, credit card payment gateway, etc to see our ads. However, we have been getting bad leads from consumers searching for terms such as online payment, online payments, online bill pay, and various other phrases regarding consumers paying their bills online. We work specifically with business owners who want to accept payments and NOT consumers who want to make payments. Here is my dilemma: If I have "online payment gateway" or [online payment gateway] as keywords as well as "online payment" or "online payments" as negative keywords, then I will be blocking business owners from seeing my ads when they search the term online payment gateway. Correct? Is there any way to get around this? Am I wrong?
Paid Search Marketing | | Instabill0 -
Trademarked words in in Google Adwords ads - Why do competitors get to use them?
Hi, The keyword I want to use in my ad is trademarked, so they disqualified my ad. The trademark was specifically cited as the reasoning. I tried this across maybe 5 different ads. All disqualified The thing I don't understand is that there are like 10 other advertisers who are actively using this "trademarked" word in their ads. It's not like 1 scooted past Google, there's a ton of advertisers doing it. So how do I get past them or were they grandfathered in or something? FYI... I tried dynamic insert to see if that could my "trademarked" word in the back door, but no luck. Any other ideas? Thanks!
Paid Search Marketing | | marketingcupcake0 -
PPC Keyword Phrases and Options
Sorry in advance.... I've used search on the SEOMoz site and Google but not found an exact answer to my question. I am looking at starting PPC campaign - do I need all variations of these keywords or is google clever enough to work on dashes etc... I want the keyword phrase to come up with loads of different locations. Do I need to input them all separately like I have below? 1. Keyword Sample Phrase 2. Keyword-Sample Phrase 3. KeywordSample Phrase 4. Keyword Sample Phrases 5. Keyword Sample Phrase Location 6. Keyword-Sample Phrase Location 7. KeywordSample Phrase Location 8. Keyword Sample Phrases Location Thanks in advance....
Paid Search Marketing | | JohnW-UK0 -
Branded & Non-Branded Keywords
Dear experts, I've setup my Branded & Non-Branded keywords in my website campaign for KanaryLuxuryWatches.com But I feel that this is not enough, I need SEOMOZ to extract the powerful and most important keywords for me then analyze it. How this can be done then? Regards, Kanary
Paid Search Marketing | | kanary0 -
Multiple keyword match types - same ad group, or separate ad groups?
Hi guys, Looking at an account that has historically used broad matching, and i'd now like to take some of the better performing keywords and duplicate as phrase and/or exact match to increase the quality of traffic to the landing pages. I know I can add red shoes, "red shoes" and [red shoes] to the same ad group, however I've also read that people are creating separate groups for each match type. Other than easy of management (same group), or more granular targeting of ads (separate groups), should I go with either approach, or a blend of the two? My key objective in this restructure is to drop the currently high bounce rate on the landing pages by improving the relevance of the incoming traffic. Cheers, Jez
Paid Search Marketing | | jez0000 -
Adwords Keyword Research - Simplifying Process
So far here's my algorithm: I will make an excel spreadsheet with all of our currently optimized keywords (about 300 I believe) I will grab all the keywords possible out of the adwords keyword tool I will merge the adwords keyword tool keywords with the 300 on the excel spreadsheet and erase the duplicates. I'll drop what's left over in exact match into a google adwords campaign I'll then use the + modifier with brand names and with two word keywords such as +brand +keywords +here Will this algorithm find all of the keywords, or am I missing something?
Paid Search Marketing | | BobGW0