Homepage on page 2 for site:domain
-
Hi all,
today I noticed that our homepage is located on page 2 if you do the site:domain query. As far as I know, the site:domain results mirror the importance in the eyes of Google. Some time ago, our homepage was the first result.
I have to say that we do not often have changing elements or new content on the homepage, it is more like a static page. But still the most linked to page on the domain...
What conclusion can I come to? Is our homepage of lower importance to Google than some time ago? Is it a problem for SEO? As we backed down our advertisments, the traffic from branded keywords fell the last months - could this be an explanation?
And, most important: do I have to worry? (Besides, the SEO-traffic is fine and growing..)
-
Hi Ritoban,
thanks for the answer. I always do the site-query without spaces and there is also no difference in putting the ww. in front - still on page 2.
We noticed that we fell from 1st place to 3rd for our brand name - the problem is that we have the same name as a Microsoft product (access) - so Wikipedia ranks on 2nd, a new domain with the brand in its domain name is new on 1st, Microsoft on 4th place.
We have a lot of respected links from universities etc.. with our brand name as anchor and we were always number one for the brand since I work there (nearly 10 months).
As I wrote above, in the last months we lost a lot of branded traffic, mostly because we did a lot of print advertisements which we had to cancel. Compared to 2011, we lost 1/3rd of brand traffic [(not provided already included)].
Do you think that because of the declining brand traffic (CTR and time on site are stable) Google put us down/others up? Because they think we are no longer as relevant for our brand name as before???
(Note on the side: our SEO-traffic is fine and constantly climbing - only the brand searches are on decline since months)
Thanxss
-
As long as your homepage does not get impacted for your branded query, its not a major point. The stopping of advertisements also does not seem to be a factor in this.
Question.Is the query you're putting in google: site:yourdomain.tld or site: yourdomain.tld
Because they show different results (note the space in between). Also, putting in 'www' may impact the search results.
Mostly don't worry about it for now. If it stays the same for another week or so, then we need to figure out a solution. But my gut says it will come back to first position in a few days.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same person on my site, every day, for over 6 months??
I watch my Google analytics real time while I work and for the last 6 months, I've had one person on my site consistently during every Monday to Friday. It's only the home page there go on, it never shows they look anywhere else. But it's starting to concern me a little since it's been going on for so long. Does anyone have an idea what they could be doing? I do my own SEO, there is no one else working on my site. Thanks in advance!
Reporting & Analytics | | Coppell0 -
Two long established sites with similar audiences, what do we do?
Hi guys, We operate two long established and reasonably well ranking sites — our company website which was built on a keyword domain: market-stalls.co.uk (approx 15 years online) and our online store which was established several years later on a different domain: tradersupplies.co.uk (approx 9 years online). (At the bottom of this post I've attached real world traffic and turnover figures that demonstrate the issue we're facing) The problem is... The above sites target very similar audiences and keywords and both rank fairly well but I know are likely competing against eachother We're a small company (8-10 employees) and we (or rather, I) don't have the time or resources to blog, build back links, manage opseo and all the social channels etc for both sites. I'm struggling to cope with one. The question is... Do we abandon the original company site (market-stalls.co.uk) in favour of pooling all our resource in to improving rankings for our online store (tradersupplies.co.uk). All our social media presence relates to tradersupplies.co.uk. We don't have any social channels for market-stalls.co.uk. Ironically, the only blog we have is established on market-stalls.co.uk — set up a couple of years ago in the hope to pull ourselves back up the rankings — but it hasn't been updated in over a year due to time restraints. Or do we attempt to keep both sites operational, despite a lack of resource? That would likely include a fairly sizeable overhaul of market-stalls.co.uk to bring it up to date with modern design standards, establishing social media channels for market-stalls.co.uk, creating a blog on tradersupplies.co.uk, and regularly updating two blogs and two sets of social media channels with unique content. Sounds like a pretty huge job right!? Obviously, had we been setting up our business in 2017 and having read the many community posts on the subject of multiple websites, we wouldn't be splitting our time between two websites and would be focussing solely on building one highly ranking site. But unfortunately we're not in this position and we're in a quandary because we don't know whether or not we should let our original, highly ranking company site drop off the radar in favour of focussing on building traffic to our online store. This situation arose out of a decision to establish our online store on a different domain to our company website. Back in 2007 I rebuilt market-stalls.co.uk and spent a lot of time optimising it. The site blew up and we were ranking very well for all kinds of keywords related to market stalls In 2009 we opened our online store tradersupplies.co.uk which sells all of the products advertised on market-stalls.co.uk and then some By using "buy now" buttons on market-stalls.co.uk which redirected to tradersupplies.co.uk, our original site was driving a large amount of traffic and sales to tradersupplies.co.uk. At it's peak it was driving almost £6,000 GBP a month in sales. This has since dropped to around a third/quarter of this total. As the business grew we began to run short of time to maintain market-stalls.co.uk and it has inevitably slipped down the rankings This has also had a direct impact on the referral traffic and resulting sales on tradersupplies.co.uk. I've attached below the analytics which show the drop in referral traffic to tradersupplies.co.uk and the drop off in sales. I have a feeling I know the answer to this debacle but I'm keen to hear the opinions of those that may have found themselves in this position before! UPDATE: I've just had a call with our Magento developer halfway through writing this post ... he has suggested we transfer all content from market-stalls.co.uk over to CMS pages on our Magento powered online store, and create 301 redirects. Apparently this will carry the weight of market-stalls.co.uk over to tradersupplies.co.uk. Does anyone have any thoughts on this? turnover.jpg
Reporting & Analytics | | tinselworm0 -
E Commerce and cross domain tracking on universal analytics?
Hi Mozzers, I am running into an issue where my client's website ( can refer to domain.com) uses a third party checkout site called rezovation that we can refer to checkout.rezovation.com: I went through this doc here https://developers.google.com/analytics/devguides/collection/analyticsjs/cross-domain and https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce (for universal analytics) and I still find it confusing so here are my questions: According to my understanding I need a customized GATC to link both domains checkout.rezovation.com and domain.com? If yes(above), do we setup one customized GATC for cross domain tracking on all pages from checkout.rezovation.com and domain.com? if it is the case can someone provide detail steps on how to set it up ( I am not a coder so the easier the guideline, the better) Once cross domain tracking is set up, e commerce tracking code should be only on thank you page should be looking like the image below? Should i add manually all the extra code for the ecommerce tracking code or I can get it done via a third party website? Thank you guys! oPgn8P4.png
Reporting & Analytics | | Ideas-Money-Art0 -
Why is Google Analytics showing index.php after every page URL?
Hi, My client's site has GA tracking code gathering correct data on the site, but the pages are listed in GA as having /index.php at the end of every URL, although this does not appear when you visit the site pages. Even if there is a redirect happening for site visitors, shouldn't GA be showing the pages as their redirect destination, i.e. the URL that visitors actually see? Could this discrepancy be adversely affecting my search performance? Example page: http://freshstarttax.com/innocent-spouse/ shows up in GA as http://freshstarttax.com/innocent-spouse/index.php thanks
Reporting & Analytics | | JMagary0 -
WMT and 'Links To Your Site'
Anyone else find that there are, almost continually, links added to the 'Links To Your Site' list from years ago that weren't previously reflected? I'm seeing links that were added to directories in 2008 (by whoever was doing the SEO then) only showing in the last week or so when these links weren't in the list a few months ago. I don't suppose there's much I can do - it's just annoying in that it adds to more people to contact to have nonsense removed.
Reporting & Analytics | | Martin_S0 -
Posting on blog comments with anchor text on high ranked pages effective?
So i've identified some blogs which have a fairly high ranking and lots of traffic. They also allow anchor text in the name field. Does it make sense for me to comment on these blogs, or does google treat these with less authority that true page links? Any advice is greatly appreciated! TIA
Reporting & Analytics | | symbolphoto0 -
Google Analytics: how many visits from country Google domains?
Hello, I manage a site with visitors from many different countries. With Google Analytics, it is normal to see the number of visitors from each search engine. However, I would like to identify the number of visitors from each Google-search contry domain. How many visitors from Google.com? How many from Google.co.uk. And from Google.co.zm? And so on. Anybody knows if this is possible and if yes, how can it be done? Thank you in advance, Dario
Reporting & Analytics | | Darioz0 -
Googlebot encountered extremely large numbers of links on your site??? How Do I resolve this?
I am working on a site with over 30 million pages. Every time I get about One Million indexed I get a Message in the Google Webmasters Tools saying "Googlebot encountered extremely large numbers of links on your site" The indexing then starts dropping like a Rock. I need to get the site indexed. Please Help!
Reporting & Analytics | | GlobalFlex0