What more to do for such a client
-
Hi.. We have taken a automobile spare parts clients SEO deal. 4 keywords to work on and competition is not that great also. So looks good.
For the first 2 months, we have finished doing its social bookmarking, social blogging , few directory submission and thre complete onsite SEO.
Now for the new months, what should be the new plans ?
What all things we can do for those 4 keywords ?
I mean, what more methods to promote ?
For this month, I have a new plan. Find all the related websites and send a personalized email to all asking them for a Link exchange.
Tell me more.
-
I'm going to be a little harsh here.
Does this website know your level of experience? Are you charging them appropriate to your level of experience?
The methods that you have used so far are not likely to make a huge difference in today's world of SEO. And, depending on how you are going through with this campaign you have the potential to do harm. Be very careful about what anchor text you are using. Overdoing social bookmarks and directories can cause a site to be affected by Penguin. See http://www.seomoz.org/ugc/are-seos-destroying-small-businesses-a-penguin-story
Reciprocal linking done on a large scale can get a site penalized. A few reciprocal links are not going to get a client penalized but are not going to be terribly effective as compared to one way links.
If you are not certain what else you can do for SEO, it's totally ok to ask questions and learn what works to rank sites these days but be careful that you are not doing your learning (and making mistakes) on someone else's dollar and with someone else's livelihood.
-
ohh sorry did I mention the URL -
take your time, read this first ..
-
Please please do not kill that website. Whatever, you are doing is killing the website. As the website is in automobile industry, there are loads of things to do. Do you have a social media marketing plan ready? What about the local seo strategy? How is the online structure of the website? Do you have a content driven marketing plan? Are you reaching out to your targeted audience by blogger outreach? Are you utilizing the power of email marketing? What you are doing in the engagement front? What plan do you have to improve the usability of the website?
-
Agree wholeheartedly with Sean here.
Link exchange?! Instead of writing emails to webmasters, write meaningful, useful content in this niche. Examples would include auto spare parts guides (how to install, what to look for etc), comparison guides between brands/products etc etc.
-
Well said Sean
Iain - Reload Media
-
Let me just start with saying...stop and take a step back.
Above you mention a bunch of outdated (directory submission) or just bad techniques (link exchange). I suggest you take a look at the SeoMoz beginners guide first to see what is all involved in SEO and than start from the ground up
-
Hi,
If your on site optimization is done properly then your focus going forward should be on the 2 activities listed below:
-
Link Building
-
Social Media Optimization
Some posts below that you might find useful in your SEO planning:
Building a Monthly SEO Action Plan
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I change client's keyword stuffed URLs?
Hi Guys, We currently have a client that offers reviews and preparation classes for their industry (online and offline). One of the main things that I have noticed is how all of their product landing page urls are stuffed with keywords. I have read changing url's will impact up to 25% traffic and to not mess with url's unless it is completely needed. My question is, when url's are stuffed with keywords and make the url length over 200 characters, should I be focusing on a more structured url system?
Intermediate & Advanced SEO | | EricLee1230 -
Client would like to 301 redirect the homepage to a category page
Hello MOZ Community!!! I would like your expert opinions on a scenario, please! My client is an ecommerce company, and currently has one of its category pages outranking its homepage for a few key phrases. The homepage, however, has a better conversion rate. So, the client is asking that we make the homepage the category URL, so http://www.theirsite.com/blue-clothes. The existing homepage URL - http://www.theirsite.com - would 301 REDIRECT to the category page - which would render the current version of the homepage. Therefore, there would be nothing, ZERO content, on the MAIN URL: http://www.theirsite.com Has anyone ever done this before? What are the pros and the cons of this practice? Here is my same client, for reference: https://moz.com/community/q/issue-with-category-ranking-on-page-1-vs-homepage-ranking-on-page-2
Intermediate & Advanced SEO | | accpar0 -
Client has moved to secured https webpages but non secured http pages are still being indexed in Google. Is this an issue
We are currently working with a client that relaunched their website two months ago to have hypertext transfer protocol secure pages (https) across their entire site architecture. The problem is that their non secure (http) pages are still accessible and being indexed in Google. Here are our concerns: 1. Are co-existing non secure and secure webpages (http and https) considered duplicate content?
Intermediate & Advanced SEO | | VanguardCommunications
2. If these pages are duplicate content should we use 301 redirects or rel canonicals?
3. If we go with rel canonicals, is it okay for a non secure page to have rel canonical to the secure version? Thanks for the advice.0 -
Client is paranoid about Google penguin penalty from getting links from a new website they are building
We have a client that is creating a new promotional website that consists of videos, brands and product reviews (SITE B). After a visitor watches a video on SITE B they will be given a "click to purchase" option that will lead them to the original website (SITE A). Our client is paranoid that since all the outgoing links on the new SITE B are going to the original SITE A there might be algorithm penalty (for one website or both). I find this very unlikely and even recommend "no follow" coding for a peace of mind. However are there any resources/links out there that can back up my argument that they will be alright? Thanks
Intermediate & Advanced SEO | | VanguardCommunications0 -
Does having all client websites on same server/same Google Analytics red flag Google?
If you have several clients, and they are all on the same server, and also under ONE Google Analytics account, will that negatively impact with Google? They all have different content and addresses, some have the same template, but with different images.
Intermediate & Advanced SEO | | BBuck1 -
Why is my client's site not ranking anymore? Like big time!
Ok, I'm reaching out to all of you Moz'rs for some help with this one. My client's site has dropped off the face of google in a real short period of time. It went from page 1 (avg rank 3 to page 6 (avg rank 50) and below in the matter of 2 weeks. Here's some facts: 1. DA is a 22 and homepage PA is a 31. It outranks all other sites in its competitive set. 2. The homepage used to be the page that displays for keyword searches, now its the FAQ page, which has a lower PA of 23. Why has the home page seemingly vaporized? And, why is the FAQ showing as the first result? What should I start checking. I feel paralyzed, not sure where to start. More info: a. There are no alerts present in Webmaster Tools. b. For some reason the homepage (domain.com) was 301'd to domain.com/home.html. Domain.com is indexed by Google, however, domain.com/home.html is not. If this is the issue, what is the best way to handle it? Thanks in advance for your help!
Intermediate & Advanced SEO | | rhoadesjohn1 -
SEO Link on Clients Site
Hey SEOMozzers, Quick question. In light of the possible 'over-optimisation' penalties pending from Google should we be looking to remove the SEO links to our site from our Clients websites? I appreciate that including a link to our site from an anchor text that includes 'SEO' in it may be like waving a flag to Search Engines saying we are carrying out SEO on our Clients sites. Obviously we would sooner risk a drop in our SEO keyword rankings than risk a penalty of any kind for our Clients. What is the recommended practice here?
Intermediate & Advanced SEO | | MiroAsh0 -
Any ideas for capturing keywords that your client rejects because they aren't politically correct?
Here's the scenario: you need to capture a search phrase that is very widely used in common search, but the term is considered antiquated, overly vernacular, insensitive or outright offensive within the client's industry. In this case, searchers overwhelmingly look for "nursing homes," but the term has too many negative connotations to the client's customers, so they won't use it on-page. Some obvious thoughts are to build IBLs or write an op-ed/blog series about why the term is offensive. Any other ideas?
Intermediate & Advanced SEO | | Jeremy_FP1