Should I set up multiple websites with keywords in the domain?
-
I work for an e-commerce brand that manufactures sells 2-3 uniform products for medical professionals. Of course, we set out originally using our brand name as our domain name, and we will continue down that path. However, our best products are the premium lab coats we sell, and we're currently facing an uphill battle for the keyword combo, "lab coats" which is 44% competitive. In our ranking analysis, we can see that we're up against 2 major competitive forces: extremely high domain authority (i.e. Amazon & Ebay), and stores that have the phrase "lab coats" or the word "lab" in their domain name. We recently dropped the hosting package we had with the domain www.scrubsandlabcoats.net (which was redirecting to our primary domain) and our ranking dropped almost immediately afterwards. We put that site back up and now 301 redirect it to our main site but it doesn't look like we restored whatever it was that was in place on that site (before my time) because our rankings haven't improved back to where they were a few months ago. Question is: Would it make sense to purchase a domain with the combination of our brand name and the words "lab coats" and then put up a few pages with links to our top productus OR would that be no more effective than what we already have in place (www.ourdomain.com/lab-coats.html)? Also, any guesses on what kind of crazy set up we used to have on that other domain (scrubsandlabcoats.net) that was helping us in the past? Really appreciate the help!
-
Yes, I assume they add that so it doesn't become duplicate content or get indexed by Google.
-
Good call. Do you know if archive.org adds a "noindex, nofollow" to the page source? Thanks.
-
I see your old page is on index at archive.org (6 copies from various times in 2011,2010)
see http://web.archive.org/web/20110129191605/http://www.scrubsandlabcoats.net/home.html
You can go back and see what they were doing. Do a 'Page Source' and copy it for analysis.
-
You can easily compete for rankings against amazon and ebay. I personally would just keep the one domain and rank it for all the terms you are looking for. Just need an effective onsite and offsite SEO plan.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you see if you have a penalty / downgrading for a keyword stuffed title tag ?
We’ve recently seen a gradual drop in organic listings for a site, the site has according to OSE the highest stats when compared to all its competitors. Im beginning to think the site may be being penalised for an unnatural title tag. The title tag for the site is as follows : [Service] [City] - [Company Name] - [Neighborhood] - West [City] An example of the above <title>pattern would be :</p> <p><strong>Garden Design London - Acme Design - Chelsea - West London </strong></p> <p>The other sites that are outranking this site have title tags like :</p> <ul> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">#1 (INDUSTRY SITE)</span></p> </li> </ul> <ul> <li dir="ltr"> <p dir="ltr">#2 James Davidson Design, London</p> </li> </ul> <ul> <li dir="ltr"> <p dir="ltr">#3 Jane Smith : Luxury Garden Design | London | Garden Landscaping</p> </li> <li dir="ltr"> <p dir="ltr">#4 Garden Designers London: BWI London Luxury Garden Design …</p> </li> <li dir="ltr"> <p dir="ltr">#5 (NATIONAL NEWSPAPER ARTICLE)</p> </li> <li dir="ltr"> <p dir="ltr">#6 Keers | High End Luxury Garden Designers in London</p> </li> <li dir="ltr"> <p dir="ltr">#7 Garden Design London - Acme Design - Chelsea - West London (The site in question)</p> </li> <li dir="ltr"> <p dir="ltr">#8 Sarah Franklin | Luxury Garden Design | London</p> </li> </ul> <p> </p> <p>Looking down the list they all seem to be using less keyword stuffed <title> tags than our the site sitting in #7. Bearing in mind that the site in #7 out ranks in terms of stats all other sites apart from #1 and #4 (which aren't competitors) in OSE</p> <p>Is it possible to if the site in #7 was given a penalty for the <title> tag ?</p> <p><br />(please note that the <title> tags ive listed above are representative of what the other sites are using, but ive changed the service and city to obfuscate the sites)</p></title>
Competitive Research | | mike8780 -
Local/Geo-Targeted SEO Keywords
Hey everyone, I work for a local jeweler who only has one store and wants to rank for geo-targeted and local results. We want to rank for "jewelry Minneapolis", "Minnesota engagement rings" and terms like that, since we're not an e-tailer we don't need to rank nationally... just in the MSP metro. I've been trying to find a service that has accurate search volume information for local search. I want to see how many searches are being conducted for various terms so I know where to focus our time and effort to rank for these terms. Does such a service exist? Or something that is more geared toward a strictly local strategy such as ours? Thanks in advance for all of your assistance! Jayme
Competitive Research | | jpretz0 -
Keyword - Competition between competitors
So, I'm about 2-3 weeks into my subscription and see a renewal coming. I love the information I'm getting - but I really want to maximize my capabilities with these tools. Any article/blogs or forum post suggestions that I should read would be awesome, right now I'm still in that phase where i see lots of cool things - but have no idea to fully use them to really give me that even bigger boost. My First Question is - There are some keywords, that I climb and sometimes slip. But overall a competitor and i flip flop between 15-22 range for it. What would be a good way for me to really add that extra push to throw me down into the top ten and leave them in the dust?.. Also on the Keyword topic - There are a lot of keywords they probably rank for that I don't, what is the best way to go about identifying keywords they may targeting/have a good presence in that I'm not aware of. I do have a site that is on multiple newspapers, and .gov sites. Among other things... This has already proven to be very good for me. But I'm 99% sure I have a few/lot of leaks, that if they were plugged - We would see a lot of good things come from those results.
Competitive Research | | choiceenergy0 -
Does it makes any difference if i use 's' at the end of keyword.
In terms of ranking and other stuff, how does adding 's' at the end of a keyword works ? For example - 'Custom Cases' in place of 'Custom Case' I am getting different results as well for both. Please advice....
Competitive Research | | viniyog0 -
Keyword Trouble
Having the worse time trying to figure out what keywords to use on my website. Run a E commerce site and we sell HID lighting and aftermarket Lighting or High Intensity discharge lighting. Now when thinking about why people would come to our site...the obvious reason would be to buy HID kits. BUT here is the problem, Every keyword that i throw into the seoMoz keyword difficulty tool or any other tool whether its Google or whatever comes back as super high competition for that word. Now i find low comp words but they don't really relate to my site and could kill my bounce rate percentage. Not sure what i could do or if anyone has any tips that can point me in the right directions. It sounds like i am going to have to muscle my way through this one. Any help please guys.
Competitive Research | | Horrific_ending0 -
Does SEOMoz (or anyone) offer a measurement of "overlapping" links between 2+ domains?
I'm trying to judge how much incremental value we'd see from 301'ing an old domain vs. revitalizing the old domain's content. My gut feeling is that most of the links to the two sites are from the same set of websites so it wouldn't add much value to 301 the old domain. I've seen the opposite of this done with Competitive Link Analysis (e.g show links that you don't have that your competitor does have). Is there a tool available that can take 2 or more sites and tell me for instance - 72% of the inbound links or linking root domains are the same?
Competitive Research | | Jeff_DomainTools0 -
What % is a GO when using the Keyword difficulty tool?
Hi, A lot of keywords I have looked into say 'moderately competitive' at around 35% - 45%. But what else would you look at in the table to decide whether or not the keyword term is achievable and how do you decide this maybe its the root domain backlinks and maybe you would only touch it if it had less then 30. Basically what other elements do you look at when deciding whether to pursue? This might also include some research in Google itself (although most the data you would want is in the tool, well I think anyway! Cheers
Competitive Research | | activitysuper0 -
Site in top 3 with a 1-day old domain and no backlinks
Hi everyone, I'm trying to understand some searchresults, when searching in the netherlands for 'online casino':
Competitive Research | | iwebdevnl
http://www.google.nl/search?sourceid=chrome&ie=UTF-8&q=online+casino&pws=0 You'll see as position 3 result this website: http://bit.ly/qhRsUT, it's obviously that this site is there because of blackhat. But how did it come there such high for a keyword with high competition? I don't see anything wrong in the website? It's not like Google did something wrong, because it happened already a few times for this keyword with different domains from that owner. Regards, Yannick0