Sudden rankings drop for our most profitable keyword?
-
Hi,
I was hoping you could help me with a troubling issue that has come up this week. We have consistently ranked in the top 3 for the keyword "grey goose glasses" for the last 12 months. We received 74 visits from this keyword from Dec 3 to Jan 3. For some reason on Jan 4th we dropped from the top 3 to somewhere around 40-70 and receive almost no traffic from this keyword an longer. The page that was ranking was http://thebottlemill.com/tbm/grey-goose-drinking-glass.html
I have since changes a the Page title and URL with a 301 redirect and the H1 tag to be a better match but this was just done yesterday. We havent seemed to be effected like this on other keywords. Any suggestions would be helpful.
-
You can use, Screaming Frog. It's a free program you should include in your website audit. Very powerful and produces reports to csv you can study in Microsoft Excel.
-
Hi Sandip,
I was wondering which tool do you use to detect duplicate content?
Thanks
Emmanuel
-
You are simply copy-pasting the same product details here -
http://www.amazon.com/Grey-Goose-Glasses-Set-4/dp/B009AEEN82 http://takenows.com/big-bargain-grey-goose-glasses-set-of-4-available-for-you/ http://reviewsalepiceonline5.nazuka.net/deal-Grey-Goose-Glasses-Set-of-4_B009AEEN82.php http://bbbreviewnow.3eeweb.com/grey-goose-glasses-set-of-4/ http://breadmachinesonsale.medianewsonline.com/Great-Discount-Grey_Goose_Glasses_Set_of_4-B009AEEN82.html
You are creating duplicate content and since Amazon.com is highly trusted, this website is not going get penalized for having duplicate content. Rather your website will get affected. Create unique content and if you ever need to submit your product to sites like Amazon, you need to create unique content.
-
There is many reasons why you could certainly fall in Google's index; however, I always start with an analysis on your backlinks. Specifically what Majestic SEO calls "trust flow" and "citation flow". As you can see in the graph you links to the overall domain is light.
Links are still a vital statistic that will show how well you rank organically. You might want to try and find a way to rearrange how your website is inner-linked to your inner pages. This is consider a white-hat-seo tatic to help pass page rank juice throughout your website.
If you want to return, try and create some relationship with bloggers in your niche and maybe offer free products for reviews and have specific links to your inner pages.
The next thing you want to examine is if you have duplicate content. Google duplicate content checker or install screaming frog's free version of their SEO spider to get more data on other SEO factors like:
1.)on page seo
-best practices on your title tag, meta description, meta keywords, keyword density, and how organic of your content.
*biggest deal here is the length on each of these on-page-seo factors. You want 54 characters in your title, meta description about 154 char max and meta keywords 5 to 10 although not a heavy metric or factor anymore. Your keyword density should stay 1 to 3% if you can help it. Just divide the number times you use a keyword phrase by the amount of words for your page.
Hope this helps you get started. See image for Majestic SEO mention.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Keywords: Do They Hurt Rankings
I know that Google doesn't use meta keywords, but does it hurt to have anything in there? Just wondering if I need to remove all the meta keywords that are on my site, or are they harmless to have. Also, would meta keywords ever be used by an internal search plug-in if we were to install one in the future, or do they generally look at the product title and description for that info?
Intermediate & Advanced SEO | | b4cab0 -
Why isnt this site ranking?
I just took over for a site and noticed they have no presence for any keywords...not even low ranks. Their backlink profile is not the best, but webmaster tools says they have no manual actions. vonderhaar.com Thoughts on the matter?
Intermediate & Advanced SEO | | Atomicx0 -
Help me solve a keyword ranking mystery please
I posted this and had some help (thank you!) but found some new things, so I thought I'd just start a new thread so no info. is missed. Hi everyone, I'm new here 🙂 So far I've had wonderful success seo wise and none of the updates (Penguin nor Panda) affected any sites, until this one. For example, one site has 7 keywords I'm optimizing for. Out of those 7, all but 2 (and variations of the 2 - one word vs long-tail) completely tanked. These keywords were all on page 2/3. One of the two survivors never budged from page 2 (it's a brand keyword so I was very happy to finally get it to page 2) Now when I check rankings, the other terms show up in the 200-400 spots, but NOT for the URL I was optimizing for (category page) but instead for random products in the category. The only thing I've done differently with the 2 keywords that are still doing well, was focus - we did more link-building for those, but not an extreme amount. Never over-optimize. My question is, how did 2 survive and 5 are still floating up and down. Last night I saw one go up 122 spots, now today down 14. I'm really struggling with this. I just ran another diagnostic crawl here and the report found 0 errors and 0 warnings. I checked category content with a plagiarism checker and found some external duplicate content which I've already taken care of. No critical warnings/messages in WMT either. I'm stumped 😞 Thank you for any help.
Intermediate & Advanced SEO | | Freelancer130 -
Is it better to use geo-targeted keywords or add the locations as separate keywords?
For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0 -
Hi my site dropped from page rank 4 to 0,
I have done everything the correct way and my site shouldnt break any guidelines can someone tell me where i can contact google and oppose this please? also can someone tell me if links play a part in this> of if this is something to do with the penguin update and my site has been wrongly effected? my url is below http://www.diamondwaste.co.uk/
Intermediate & Advanced SEO | | tommyboy70 -
Sudden and Aggressive Fall in Rankings
I have seen a sudden and aggressive drop in rankings for my site. The site was ranking #4 for rental insurance and now sits at #9. It was ranking #16 for renters insurance and now dropped to #171. We vary anchor text in our link building campaign and focus on getting links from PR3+ sites as well as produce content for quality sites in exchange for being a featured author + link. The site has not been over optimized (i.e. keyword stuffing, etc.). I would appreciate any insight into what could be causing this significant drop in rankings and what my course of action is to reinstate my rankings - Penguin?
Intermediate & Advanced SEO | | mj7750 -
Ranking
Hi All, I have been working on a car insurance site which targets US market. we have been doing all types of links to the site like - good related directory links, related blogpost and reviews. the site is updated daily with a fresh unique content. what more is needed to get it to the first page. we are currently ranking in the range of 40 - 50 on the page 4 or page 5. we have also recently done a redesign with a new cms, done a good press release but not seeing much of changes. please if anyone in the same industry or with some experience can suggest us. we are using all white hat seo & I can understand the amount of competition in this niche. Thanks
Intermediate & Advanced SEO | | Markyseo0 -
Triple listing in rankings
We have a triple listing for the keyword vca cursus (Dutch keyword). But the page we optimized for that keyword ranks lower than our vca examen page. First we had the number one spot but now we rank 2 to 5. In opensite explorer i compared the competiton and we scored on almost all factors better. Do you know the causes why the vca examen page ranks higher then the vca cursus page. Is it possible to change that or reverse the triple listing somehow. And why does our competitor ranks higher?
Intermediate & Advanced SEO | | PlusPort0