On-Page SEO Fixes - Are They Relative?
-
So, I'm implementing on-page fixes for a site that my company runs SEO services for (www.ShadeTreePowersports.com). However, I was wondering if there was a way to rank a pages' SEO quality, in general?
As of now, it seems like the only way your recommendations can be consumed and altered is on a keyword basis. However, this seems be the reason I have a good amount of my F-Grades.
Since my website sells powersports apparel and accessories, we cover a variety of applicable (but different) keywords like 'Motorcycle parts' or 'snow tubes,' because we sell so many different types of products. But, when I look at my F-Grades - SEOMoz is telling me my homepage is ranking poorly for a multitude of those pertinent keywords - but only because my page isn't catered specifically to each of them (IE: 'Snowmobile Parts' - 'Water Sport Apparel') But, with so many different types of products, catering to a specific one is impossible and would be detrimental.
Is there a way to see how a page ranks, without factoring in those keywords? Or a better way that I can use these recommendations more efficiently?
Thanks guys!
-
My Pleasure. SEOmoz has a lot of great tools and each of them are valuable in their own ways. I would take the time to go through all of them (whether you use them or not) to just get an idea of what each does specifically. The Help Hub is a great section with short videos on each product and feature here. If we don't have a tool on here you love then you can always look through PRO Change Log and see if any of the tools you want are in development or you can suggest new ones too.
-
VzPRO,
Just wanted to come back in here and thank you for suggesting the more-specific On-Page Optimization Tool. This is exactly what I was looking for and makes way more sense to me - to the point where I know exactly what to do to fix most applicible pages and improve their grades substantially. Thanks again!
- Ben
-
It's also in your campaign under the On-Page tab
-
You should be able to go to http://pro.seomoz.org/tools/on-page-keyword-optimization and enter in the URL and keyword. For example, I just tried the report for http://www.shadetreepowersports.com/Dirt-Bike-Helmets-Goggles-s/2536.htm for the phrase "dirt bike helmets" and the report card gave you an A.
-
Well, how do I specify which keywords the pages cater to? It seems like you can only change one keyword (from the top dropdown) on a page basis. Yet, my homepage is telling me I have F-Grades for 'Snowmobile Parts' - 'Water Sport Apparel', for example....but why those (and not any others), when they're set up the exact same way as any of my other keyword combos that are applicable to the homepage?
-
Agreed. You need to look at individual pages and associate those with those keywords. It's not surprising you're getting "jack of all trades, master of none" type data back.
You can also enter all your keywords into a tool like Rank Tracker and have it pull data so you can see which page on your site ranks for which of those keywords.
-
The On-Page Optimization tool that Streamline Metrics mentioned is a great place to start. You'll get a lot of valuable insight into each individual page.
Don't forget that if you are getting a "F" on a page for a particular keyword it can be for multiple reasons. Here is what SEOmoz says about how the report cards are generated.
"On-Page reports are created by taking the keywords from your KW list that you are ranking in the top 50 for in combination with the page is ranking in the SERP. Then we analyze the KW usage on that page. So let's say www.seomoz.org/blog/PA is ranking for "roger is super cool". The report will create automatically for that KW and URL and give it a F because no where on www.seomoz.org/blog/PA does the keyword "roger is super cool" show up."
Learn more about the entire on-page reports from Help Hub here on SEOmoz
-
I would suggest running the report card for each individual page for that page's targeted keywords rather than testing the homepage for all of your site's keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Difference keyword tool and related topics
Hello, Can someone explain me the difference between those 2 ? Because to me they are very similar. Thank you,
Moz Pro | | seoanalytics0 -
Does CNAME impact SEO?
I've recently brought on Pardot. For Campaign ROI tracking, I'm supposed to add a CNAME (I'm using .go) with /source to each source of possible first touches, like Google My Business or an industry directory. For example, to track referrals and $ROI from a directory, I'm supposed to use go.myURL.com/directoryname. Does using go. and /source have a negative impact on my SEO? Thanks for your help.
Moz Pro | | Beau_W0 -
Duplicate Page Title error for an eCommerce store !!
I currently launched my eCommerce startup hosted in Shopify and linked with MOZ. From my first Crawl Report I am getting 580 Duplicate Page Title i.e. all my Collection page have the same title. I have googled and have been checking the MOZ community but cannot find a fix to it. Some of the URL's are - http://www.onlypetstore.com/collections/all http://www.onlypetstore.com/collections/all?page=10 http://www.onlypetstore.com/collections/all?page=100 http://www.onlypetstore.com/collections/all?page=101 http://www.onlypetstore.com/collections/all?page=102 http://www.onlypetstore.com/collections/all?page=103 I am new to SEO and any suggestions will be a great help to me.
Moz Pro | | OnlyPetStore2 -
On Page Reports for Long-Tail Keywords?
First Q&A here, so take it easy on me. Hopefully this is not a dumb question. 99% of the on page reports I look at are for local keywords. I'm finding that some of the page reports get and F where they should be receiving A's. I noticed if I manage a long-tail keyword like "books in houston tx" that I get a grade based on the exact phrase as opposed to a combination of the keywords. So when I have text in the body saying "books in the Houston area" or "Houston Books" for example, instead of using my exact managed keyword, it will tell me that the keyword is not mentioned in the body anywhere. When it is, it's just not in the exact order... I'm trying to write my pages for users and I don't think the users want to hear "books in houston tx" several times. If I do a report on the same page for the keyword "books" I get an A. So this is where it gets a little in the grey area for me. I need a solid on page report for local long-tail search terms. Anyone have any advice? Is there a way I could be using this tool to better suit my needs?
Moz Pro | | AmericomMarketing0 -
Duplicate Page Title - although there are differences
Hello, I get duplicate page titles errors on pages in which there are little differences. For example: C++ Online Test for Seniors C# Online Test for Seniors I assume that from some reason the ++ and the # are removed when SEOMoz crawler checks for duplicate page titles. As you may know C# and C++ means two different programming languages. Should I do something about it or is it a bug in the crawler?
Moz Pro | | ulukach0 -
On-Page Report Card Questions
First post here, a couple questions as I work through some of the SEOMOZ tool reporting, specifically the On-page Report Card. I've just received the report results yesterday, so working through the data now. There are two issues categorized as critical by the tool: (1) The grader is stating I don't have any instances of the target keyword in my page title, yet it's there. (The page title is too long, but I'm in the process of hacking the blog software to fix this, it's auto-generated by the CMS.) (2) It's also saying under "Broad Keyword Usage in Document" that I have zero instances of the keyword in the body text, and while I certainly don't have enough, there is at least one instance at the bottom of the blog post. All the text is contained with tags. (3) Related to #2, what's the difference between "Appropriate Keyword Usage in Document" under "High Importance Factors" and "Broad Keyword Usage in Document" under "Critical Factors"
Moz Pro | | webranger0 -
SEO Yoast data export
Just thought I would give something back. (Is this the right place!) I use Wordpress with the excellent SEO Yoast plugin. I needed a way of extracting the focus keywords that I have entered onto my pages along with the url for use on the SEOmoz On-page Optimisation tool. So I created GetYoastData which outputs to the browser the required data (and a bit more) that can be saved into an csv (Excel) file. Hope you find it useful - Yes it's not polished and yes it might output a blank line now and again but it's fairly useful. http://deanandrews.uk/get-yoast-seo-data/
Moz Pro | | DeanAndrews0 -
Help with On-page Optimization in Campaign Manager
Hi, I don’t know if I am incredibly stupid or am just missing something with the on-page optimization report page. I have 11 key phrases set up covering five or pages. When I grade each key phrase against the page I have optimized for it using the on-page keyword optimization (Term Target) they score A/B’s. The issue I have is the campaign manager on-page optimization report only appears to check all the key phrases against the home page, as it shows several F reports. How do I set it up so it grades each key phase against the correct site page. Thanks Fraser
Moz Pro | | fraserhannah1