301 redirect all 404 pages
-
Hi I would like to have a second opinion on this. I am working on an ecommerce website that they 301 redirect all 404 pages (including the URLs entered incorrectly) to the “All categories page”. Will this have any negative SEO impact?
-
Yes - indeed. The 301 need to be relevant. You can not redirect www.domain.com/red-pantss to www.domain.com/blue-sweaters
/red-pantss --> /pants or even better /red-pants
-
If people are only occasionally typing in "/troussers" instead of "/trousers" then let it 404. Its there to let people know "I'm sorry, this isn't here. Perhaps you misspelled something." You could always 301 it if you really felt like it because it wouldn't hurt anything in the long run.
Now, if you found that you're sending 500 people a day to a 404 page for "/troussers" when they're looking for "/trousers" and you find there are relevant inlinks pointing at the wrong page then by all means go and 301 those people to the correct page. They'll be better served by it. But if you're redirecting all of those people to "All Categories" then you aren't being thoughtful of the customer's needs.
Indiscriminately 301ing everyone to "All Categories" without considering what their intentions are is not helping that customer and will likely wind up with an ever increasing bounce rate on "All Categories".
-
"My main concern here is 301 redirecting mistyped/ incorrectly entered URL s to the “All categories” page rather than returning a custom 404 page. Will this be problematic for SEO???"
Yes that is bad for SEO do not do that - non existent pages need to 404 and not 301. Even some pages that used to exist might make sense to 404 if they have no links pointing to them and no relevant new category section to 301 them to.
-
So you mean a customer types in /troussers and you would like to redirect that request to /trousers ?
That will no be a problem to SEO, hence google does not know the /troussers-page.
You can not get in SEO-trouble for redirecting pages that are not indexed.
I would say that if you get a lot of 404's because the customer mistyped your url - and it is not traffic from an other page/domain where there is a mistyped link - there is no problem!
-
Thanks for all your responses :). My main concern here is 301 redirecting mistyped/ incorrectly entered URL s to the “All categories” page rather than returning a custom 404 page. Will this be problematic for SEO???
-
Customer: Can i buy a pair of red trousers?
404: Sorry. We dont have any.
301: Sorry. We dont have any red trousers. But maybe these blue trousers would look great on you?
What you are doing is interrupting your customer. Consider that the way the customer enters your store, has a purpose. If the customer used the link www.store.com/trousers - they expect trousers on the page:
Customer: Can i ...
301: Welcome customer. Take a look around and see if you can find what you're looking for.
- you should definitely be more specific. 301 requests to pages regarding trousers to your trousers-category, and 301 redirects request to pages regarding boots to your boots category.
-
It shouldn't but I'd consider a more specific approach.
Would it be possible to redirect URLs to more specific (and appropriate) landing pages? It might limit any interruption to the user journey.
Also, how many URLs are we talking about here? If we're talking hundreds of thousands (seen it happen with some CMS), redirecting them all via .htaccess might slow down the speed of your site, slightly. Google does take site speed into account for SEO, so be wary of this - although this will only be a problem if you're redirecting an absolute truckload of URLs.
Other than that, it's generally good practice to 301 404s, so I'd go ahead with it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our protected pages 302 redirect to a login page if not a member. Is that a problem for SEO?
We have a membership site that has links out in our unprotected pages. If a non-member clicks on these links it sends a 302 redirect to the login / join page. Is this an issue for SEO? Thanks!
Technical SEO | | rimix1 -
Links On Out Of Stock Product Pages Causing 404
Hi Moz Community! We're doing an audit of our e-commerce site at the moment and have noticed a lot of 404 errors coming from out of stock/discontinued product pages that we've kept 200 in the past. We kept these and added links on them for categories or products that are similar to the discontinued items but many other links of the page like images, blog posts, and even breadcrumbs have broken or are no longer valid causing lots of additional 404s. If the product has been discontinued for a long time and gets no traffic and has no link equity would you recommend adding a noindex robots tag on these pages so we're not wasting time fixing all the broken links on these? Any thoughts?Thanks
Technical SEO | | znotes0 -
404 page cannot be created - Best solution?
Hi all, i am helping a frind with his page, he is very shot on money and cannot spend a dime on programers or learn how to create a 404 page.
Technical SEO | | Gaston Riera
His web is in php laravel, also i dont know how to create one. My options are: Leave the 404 page to be just like that. Redirect, via .htaccess to homepage. What should recommend him to do? Thanks!
GR.0 -
Yoast SEO. After set up 404 error pages
Hello all, Something strange happened with my blog site. I recently signed to MOZ tools. Initially everything was fine, but during my last crawl I got loads of 404
Technical SEO | | A_Fotografy
pages. Few days ago I was tweaking some settings in SEO plugin according to this post https://moz.com/blog/setup-wordpress-for-seo-success What I noticed was that 404 pages were coming from my blog posts, but for
some reason category was missing in those posts. For example this link is 404
https://a-fotografy.co.uk/inchcolm-island-wedding-photography-bailie The one with category is https://a-fotografy.co.uk/wedding-pictures/inchcolm-island-wedding-photography-bailie/ So basically for some reason category was missing. Please let me know how can I fix this instead of doing hundreds of
redirects now. Thank you,
Regards,
Armands0 -
301 Redirect - Technical Question
I have recently updated a site and for the url's that had changed or were not transferring I set up 301 redirects in the htaccess file as follows This one works - Redirect 301 /industry-sectors http://www.tornadowire.co.uk/fencing But this one doesn't - Redirect 301 /industry-sectors/equine http://www.tornadowire.co.uk/fencing/application/equestrian/ What it does is change the url to this instead http://www.tornadowire.co.uk/fencing/equine ..... which returns a 404 page not found error The server is nginx based server and we have moved from a joomal platform to a wordpress platform I would be grateful for any ideas
Technical SEO | | paulie650 -
How to know what pages are 301 redirecting to me?
Hi! It is easy to know if somebody is spam linking your website, looking i.e., looking at open site explorer to analyse the links profile. But, is it possible to know if a competitor of mine is redirecting a bad domain to main with a 301 redirect, thus transfering any bad SEO reputation to me? Best Regards, Daniel
Technical SEO | | te_c0 -
Switching from a .org to .io (301 domain redirect)
I'm considering switching my main site from a .org to .io address; the .org is an exact match domain which helped to kickstart it a few years ago and now has about 50% repeat visitors, but was thrown off the Apple affiliation program for trademark infringement. I've found and purchased a nice (non-infringing) .io domain, and I've read the advice here on how to properly 301 the old domain; but my question is - does it matter that it's .io? Is this going to significantly hurt my rankings, even when everything has been 301'd properly? Another thought I had is that I may actually come out better off in the long run, what with Google penalties being applied to exact match domains. Is this a ranking suicide? If so, I'm tempted to leave it as is; even without the affiliation, it's making a good amount every month in ad fees that I don't want to disrupt. Thanks all!
Technical SEO | | w0lfiesmithUK0 -
301 Redirect Issue
I'm having an issue with 301 redirects: Let's see if I can verbalize my thoughts on this one... So we just recently moved our site to Wordpress. One of our new 301 commands is redirecting oursite.com/news to oursite.com/blog . However there are other links from our previous site that look like oursite.com/news/XYZ and the issue is that, because wordpress structures its links differently, that URL is not equivalent to oursite.com/blog/XYZ. Instead, it might look something more like oursite.com/blog/yaddayadda/XYZ or something. Does that make sense? The issue is that when I find an old link of ours on google that looks something like "oursite.com/news/XYZ" or "oursite.com/news/ABC" it is automatically replacing "news" with "blog". When I try to go in manually and redirect anything that says "/news/XYZ" to "/blog/yaddayadda/XYZ" it still doesn't work. It still just replaces "news" with "blog." Wow I realize that might not make sense to anyone but if it does - please advise!! Thanks!!!!
Technical SEO | | EntrustSEO0