PRweb & PRnewswire
-
Hi Guys,
Looking for thoughts on press release websites in terms of link value. Recent press releases on both these sites have recently appeared in OSE with DA's of 93/98 and PA's of 47/48 - great stuff.
Given we can control anchor text and include links these are great opportunities to combine anchor text vs branded links, include citation and co-citations all from within the main body of the release too depending on the PR package you subscribe to.
So are these link opps as valuable as they appear or could they be devalued based on the fact they are sat on these PR sites? Might Google view them as no more important than links from ezinearticles? Are they frowned on even more as they might be considered paid links?
Further to this, if they aren't as high value as their DA/PA suggests then might an extra filter in OSE to account for this be useful?
Interested to hear your thoughts
Cheers
James -
For what it's worth and to update my previous response, see this from Search Engine Land. I think the URL is self-explanatory:
-
Matt Cutts on press releases, as quoted by SearchEngineLand:
Interesting bit:
Matt clarified that the links in the press releases themselves don’t count for PageRank value, but if a journalist reads the release and then writes about the site, any links in that news article will then count.
-
Hi James,
We have used PRWeb for the last 10 years to release some quite compelling press releases that have worked quite well for our client’s in announcing new services or updates to existing services.
Your question are they valuable then yes initially and a well written press release supported by a good SEO and social media campaign can prove beneficial. As for a long-term linking campaign I don’t feel it is beneficial – the press releases are picked up as static content and placed mainly as is on a variety of websites that for the most part are not indexed by Google.
There is a very good article by Tim Grice about the very subject: Are you wasting your time with online press releases?
Thanks
Vincent
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Forced to remove Categories with high volume & revenue
Hi everyone I've been forced to remove level 4 & 5 categories (e.g. example.com/level-2/level-3**/level-4/level-5/**) from our website, even though they're getting plenty of traffic, revenue and are ranking for some of our keywords. The argument is customers were using refinement/filters more than clicking into categories, and a new backend system is coming into the business and these need to be removed anyway. We've done this before and seen a drop in visibility, revenue & traffic in these areas, but we're going ahead with another batch of removals anyway. I was wondering if anyone has any experience in fixing a problem like this? I've been told the categories will not be returning and have to 301 them, so need to find a workaround to get eligible for ranking for these Keywords again. I've been looking at using the refinements to make it look like a category (change URL to a clean one, update Page Title, Meta Description, H1, remove text from core page, when refinement is clicked) but not sure what kind of knock-on effects this will have, if it even works! Hope you can help! I've probably missed some details so let me know if you need more info!!! Thanks
Intermediate & Advanced SEO | | Frankie-BTDublin0 -
Is anyone aware about a tool that can be used for tracking YouTube video ranking on SERP & YouTube?
I am looking for a tool that can track ranking position of a YouTube video on SERP and YouTube. An example would be, Suppose I have a video X. I want to know the position of the video for keywords A,B,C on SERP and YouTube. Do let me know your inputs.
Intermediate & Advanced SEO | | SameerBhatia0 -
International Blog Structure & Hreflang Tags
Hi all, I'm running an international website across 5 regions using a correct hreflang setup. A problem I think I have is that my blog structure is not standardized and also uses hreflang tags for each blog article. This has naturally caused Google to index each of the pages across each region, meaning a massive amount of pages are being crawled. I know hreflang solves and issues with duplication penalties, but I have another question. If I have legacy blog articles that are considered low quality by Google, is that counting against my site once or multiple times for each time the blog is replicated across each region? I'm not sure if hreflang is something that would tell Google this. For example, if I have low quality blog posts: blog/en-us/low-quality-article-1
Intermediate & Advanced SEO | | MattBassos
blog/en-gb/low-quality-article-1
blog/en-ca/low-quality-article-1 Do you think Google is counting this as 3 low quality articles or just 1 if hreflang is correctly implemented? Any insights would be great because I'm considering to cull the international setup of the blog articles and use just /blog across each region.0 -
Duplicate H1 Question & Landing Page help
Hi We have 2 H1's on this page http://www.key.co.uk/en/key/heavy-duty-shelving Our webmaster has put one as display:none - but isn't this just going to look like we're keyword spamming & trying to hide it? OK now I;m looking I am seeing more wrong with this page... The width buttons at the top as h2's...& they link to facet pages? Won't this just waste crawl budget? and every product title/user guide title etc are all H2's.... I just need to put a plan together to give to our dev team on what should be updated Any tips would be great. Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Domain Change Of Address & Sale
Hi Moz community Let's say I have two domains www.domain1.com www.domain2.com domain1 is my main website. Domain 2 was a peripheral side project I was working on. I recently decided to shut it down. So I hooked up the proper 301s and filed a change of address request with Google Webmaster tools. I have had an offer for someone to purchase domain2 - I have absolutely no use for it and would like to sell it. I just want first to figure out that: I can do this without losing any ranking to my main site. I can disassociate this domain from myself and my Company completely. I don't want any of the work we put into it to transfer to the new owner. How can I do this? thanks!
Intermediate & Advanced SEO | | Shop-Sq0 -
Title Tags & Keyword Order
Hi I've read various articles on this - some saying it's still important to have the keyword at the beginning of the title and some saying it's not a big factor anymore? Does anyone have an opinion on this?
Intermediate & Advanced SEO | | BeckyKey0 -
URL Re-Writes & HTTPS: Link juice loss from 301s?
Our URLs are not following a lot of the best practices found here: http://moz.com/blog/11-best-practices-for-urls We have also been waiting to implement HTTPS. I think it might be time to take the plunge on re-writing the URLs and converting to a fully secure site, but I am concerned about ranking dips from the lost link juice from the 301s. Many of our URLs are very old, with a decent amount of quality links. Are we better off leaving as is or taking the plunge?
Intermediate & Advanced SEO | | TheDude0 -
Bi-Lingual Site: Lack of Translated Content & Duplicate Content
One of our clients has a blog with an English and Spanish version of every blog post. It's in WordPress and we're using the Q-Translate plugin. The problem is that my company is publishing blog posts in English only. The client is then responsible for having the piece translated, at which point we can add the translation to the blog. So the process is working like this: We add the post in English. We literally copy the exact same English content to the Spanish version, to serve as a placeholder until it's translated by the client. (*Question on this below) We give the Spanish page a placeholder title tag, so at least the title tags will not be duplicate in the mean time. We publish. Two pages go live with the exact same content and different title tags. A week or more later, we get the translated version of the post, and add that as the Spanish version, updating the content, links, and meta data. Our posts typically get indexed very quickly, so I'm worried that this is creating a duplicate content issue. What do you think? What we're noticing is that growth in search traffic is much flatter than it usually is after the first month of a new client blog. I'm looking for any suggestions and advice to make this process more successful for the client. *Would it be better to leave the Spanish page blank? Or add a sentence like: "This post is only available in English" with a link to the English version? Additionally, if you know of a relatively inexpensive but high-quality translation service that can turn these translations around quicker than my client can, I would love to hear about it. Thanks! David
Intermediate & Advanced SEO | | djreich0