Canonical tag: how to deal with product variations in the music industry?
-
Hello here.
I own a music publishing company:
http://www.virtualsheetmusic.com/
And we have several similar items which only difference is the instrument they have been written for.
For example, look at the two item pages below:
http://www.virtualsheetmusic.com/score/Canon2Vl.html
http://www.virtualsheetmusic.com/score/Canon2Vla.html
They are the exact same piece of music, but written in a different way to target 2 different instrumental combinations. If it wasn't for the user reviews that can make those two similar pages different, Google could see that as duplicate content. Am I correct? And if so, how do you suggest to tackle such a possible problem? Via canonical tags? How?
To have a better idea of the magnitude of the problem, have a look at these search results on our site which give you product variations of basically the same piece of music, the only difference is in the targeted instruments:
www.virtualsheetmusic.com/s.php?k=Canon+in+D
www.virtualsheetmusic.com/s.php?k=Meditation
www.virtualsheetmusic.com/s.php?k=Flight
And, similarly, we have collections of pieces targeting different instruments:
www.virtualsheetmusic.com/s.php?k=Wedding+Collection
www.virtualsheetmusic.com/s.php?k=Christmas+Collection
www.virtualsheetmusic.com/s.php?k=Halloween+Collection
Any thoughts and suggestions to tackle this potential page duplication issue are very welcome!
Thank you to anyone in advance.
-
Thank you, I think you clarified the problem very well.
Appreciated your help!
-
If you combine these topics you will have a loss of relevance for each of them individually..
The only way to avoid the loss is to write substantive and unique content for each keyword variant.
There is no way to get out of this work unless you give up and allow your site to suffer from the thin content and duplicate content.
-
Any ideas about what I just asked?
Thanks.
-
Well, what I am trying to understand is if consolidating 2 or more pages into a "main" page via canonical (in my case would be possibly 2 to hundreds of similar pages sharing the same piece of music for different instruments) will keep the same potential as having single indexed pages from a user search stand point.
I hope my question/concern makes sense... thanks!
-
This is not a simple question.
Keyword research, knowledge of how YOUR visitors search, and information about the content potential of your site should all be considered to arrive at an optimal decision.
Since I don't know much about your website, traffic, visitors and keywords I should not give poorly-considered advice.
-
Good point Danrawk, I am currently in a "thin content and duplicate content cleaning-up" phase of my website due to Panda issues, and I am getting rid (via noindex meta-tag) of thousands of very similar and thin content pages that may have hurt me (gradually, Google takes time to noindex pages), and I plan to keep just the best products and special items inside the index, but even by doing so I will end up having still similar pages due to the above "variations" issue, which in the long run could still give me trouble.
-
Yes, I think the best way to move for me, in the long term, will be to add unique contents to each page, but in the short term the Canonical tag could help to consolidate similar page.
I have an additional question though about using canonicals for this kind of music pieces:
If I have 3 versions of a piece named "Wedding Collection" like this:
1. Wedding Collection for violin and piano
2. Wedding Collection for cello and piano
3. Wedding Collection for guitar
And I consolidate all three pages with a canonical pointing to a main "Wedding Collection" page that lists those 3 different versions, what happens if someone search for "wedding collection for violin and piano"? Will I be able to rank for those specific keywords? And if so, what page will show-up in the index? Here is how the use of the canonical can become confusing to me... thanks for any further help!
-
Only thing i would be to add is to review your google webmaster account and seomoz spidering results to see if any of this is already showing up as duplicate. that way, you know for sure that you have a problem "right now". You're ahead of the game though in recognizing that the thin-ness of your product pages will cause an issue.
-
There are a few ways to solve this problem when you are offering very similar products.
-
Spend what it takes to write unique and substantive content for each product variant. I use this for my most important products, often writing over 1000 words and adding several photos and sometimes a video.
-
Combine similar products and offer them all on the same page. I do a lot of this with color, size, material variations.
-
Publish pages similar to what you currently have and risk a duplicate content problem. (this is called "take your chances with Panda)
-
Noindex similar pages or use rel=canonical to assign the duplicates to a single URL. I have a site with lots of pdf documents. All similar documents are offered via an image and a download button on the same page. The pdf documents are blocked from indexing and assigned to a single .html page using rel=canonical via htaccess. (I had a Panda problem on this site because of the many pdfs and their host pages. Rankings went down across the domain. After I noindexed pdfs and assigned each pdf to an html page with rel=canonical via htaccess my rankings came back in a few weeks)
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
This one is complicated... canonicals, href lang tags and no index
Bear with me, this is complicated (I REALLY hope one of you comes along and says, no it isn't!) Scenario A client has multiple english pages, as they have a unique product offering in AUS, US, UK, NZ and also have a global site in english. Obviously there is a lot of duplicate content and they have the relevant href lang tags set-up to help Google untangle what should be ranked where. They also have rel-canonical on each page. I've set-up search console for each of the folder structures, i.e. en-us, en-gb, en-au and so on. They have an optimised page for one of their primary keywords, which ranks nowhere for this exact keyword, but this page DOES rank for 40 similar keywords. For the exact keyword, they rank 52nd, and frustratingly, it's the homepage that ranks. We know the correct page is ranking and is indexed because search console tells us so and we see the exact page appear in SERPs for the other 40 keywords. When I look at the en-us site in Search Console, it tells me that the home page is not being indexed, because a rel canonical tag is prioritising an alternative page (probably the global site) - however, the en-us homepage is showing up in rankings for a lot of their important keywords. The site has been live for 6 months and the optimised page for about 3 months. Questions 1. If search console is saying the homepage is not ranking, how is it showing up in SERPs?
Intermediate & Advanced SEO | | Algorhythm_jT
2. Why is the homepage ranking for this important keyword, when there is virtually no mention of the keyword versus the page that is almost perfect according to Moz's on-page grader?
3. Do you need href lang tags AND rel canonical on a page?
4. How long before a new page that is optimised for a keyword take to replace (and hopefully surpass) the homepage?
5. If the US is the most important market, should we guide Google to that fact using rel-canonical? Really appreciate your feedback, hivemind. Thanks0 -
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Importance (or lack of) Meta keywords tags and Tags in Drupal
I'm wondering should I put any effort in making Meta Keywords tags for my pages or normal Tags (they're separate in Drupal), since apparently first are not considered by most of search engines, while not sure about normal tags. Obviously SERPS has to determine partial valu of the page by content, thus consider keywords / tags to some extend. What's your opinion on that. Thank you.
Intermediate & Advanced SEO | | Optimal_Strategies1 -
Product Variations in Ecommerce: Combine or Canonicalize?
Hello, I have an ecommerce site that sells pond pumps. I have every pump separated because each pump has different flow rates, specs, and replacement parts. All of the content is original, and even the content on the pages are (more than) 15% different - so it isn't getting flagged by Moz as duplicate content. Essentially it is set up like this: Acme Pond Pumps Acme Pond Pump 100 Acme Pond Pump 200 Acme Pond Pump 300 I am wondering if it is best to leave all of the products as separate pages, or if I should canonicalize them to the category page? Will each of the pages pass link juice upward anyways? The difference between the products are the specs, parts, and model number. Thoughts?
Intermediate & Advanced SEO | | evan890 -
How to title my products?
Hi, really struggling with product titles. Or should I say keeping staff writing out titles. If I sell a Coat. I would like the product titled like: Armani Jeans Coat Green but staff are doing it like Armani Jeans Fur Hooded Coat Green. Now I think this effects our SEO efforts as how likely are people to search for the Fur Hooded coat part? Yes we might hit the numbers of the small search but is it really worth it? Would it not be best put this Fur Hooded part in the short description and long description? I am trying to make my SEO titles and meta descriptions consistant for 1 product. But find it hard writing out Fur Hooded in the Meta Title when I know numbers will be minimal? The SEO titles or the product titles are effectively links on the website for each product. So hold more weight and the product titles act as the H1 titles on the product page itself. Surely we would be best using Armani Jeans Coat Green rather than such a long, obscure title that will gain very little search? Whats best way to approach this issue? As we can have products titled like: Creative Recreation Kaplan Patent Leather/Snake Trainers Charcoal. Which to me is too long, too obscure. Surely the extra detail should go in Short Description which is visible on the catelog page and keep the product titles shorted and more to the point, eg Creative Recreation Kaplan Trainers Snake Charcoal? All this Patent Leather/ business seems pointless to me? Any ideas?
Intermediate & Advanced SEO | | YNWA0 -
Why does SEOmoz bot see duplicate pages despite I am using the canonical tag?
Hello here, today SEOmoz bot found and marked as "duplicate content" the following pages on my website: http://www.virtualsheetmusic.com/score/PatrickCollectionFlPf.html?tab=mp3 http://www.virtualsheetmusic.com/score/PatrickCollectionFlPf.html?tab=pdf And I am wondering why considering the fact I am using on both those pages a canonical tag pointing to the main product page below: http://www.virtualsheetmusic.com/score/PatrickCollectionFlPf.html Shouldn't SEOmoz bot follow the canonical directive and not report those two pages as duplicate? Thank you for any insights I am probably missing here!
Intermediate & Advanced SEO | | fablau0 -
Do I need to use canonical tags if I'm 301 redirecting pages?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0 -
Best Product URL For Indexing
My proposed URL: mydomain.com/products/category/subcategory/product detail Puts my products 4 levels deep. Is this too deep to get my products indexed?
Intermediate & Advanced SEO | | waynekolenchuk0