Which landing page is used to calculate "Landing Page Experience" of a keyword in Adwords?
-
In Google Adwords, one ad group can have multiple landing pages, yet keywords are shared.
So when I look at the keywords, they use one of the landing pages from ads, but which one?
Shall we create separate ad groups and set only one landing page per group to avoid this problem? If this is the way then how come landing page is not a shared property like the keywords in ad groups?
I hope someone with enough Google Adwords experience can help me here.
Thanks,
-
learn to use the editor...its much faster than the UI.
when you first launch a campaign, you will start out with a quality score of 5....middle of the road. i recommend starting out with exact, phrase & broad modified match types....leave broad match paused. broad match will generate lots of impressions that are only 'somewhat related' to your keyword...this will in turn lower you ctr, conversion rate & quality score.
also start out with high bids that keep you ads above position 3. you want to start out on top of the page and with a high ctr and high quality score. then as time goes by, you can lower bids for non performing keywords. its much better to start with a high quality score, than to start out low and work your way up. this costs a little in the short term, but will benefit you in the long run
-
Great, it's super complicated Thanks for pointing out that feature.
-
When you are setting up your columns in the Keywords tab, there should be an addtional "Destination URL" option. You can pull this column to the top of the list (for ease of sight) and assign a specific URL to the keyword.
You can also do this in the AdWords Editor which for me is easier than dealing with the interface.
-
Thanks, but I don't see anyway to setup a landing page based on the keyword. How can I do that?
Secondly this is a new campaign so we don't have a CTR at all at the moment, should we just launch like this and optimize as we go?
-
landing page experience is calculated from the destination url...however the are 2 destination urls..one at the text ad level and the other at the keyword level. The reason adwords allows this is to allow flexibility for the advertiser. For example, you might have 1 ad group for Shoes. all keywords in this group behave similarly, similar CPC, conversion rate, etc....Keyword red shoes point to dest url of www.domain.com/redshoes. However keyword blue shoes point to www.domain.com/blueshoes. You can still have these keywords in 1 ad group, with different destination urls if you set destination url at the keyword level.
Keyword destination url trumps text ad url.
I assume you are concerned with Quality Score, since you are looking at Landing page experience..... You really need to focus on Click Thru Rate, since this is the primary metric used to determine Quality Score.
-
Thanks a lot, if this is the common usage it seems like Adwords designed horribly. It's still not clear which landing page it takes if there are multiple landing pages but I understand the workaround is sticking with one landing page per adgroup, I wonder why that's not mandatory as design.
-
Google evaluates the landing page as the page you link to in that keywords specific ad.
So, what I did. Was create a list of keywords I want to advertise for for each of my pages. (Example attached)
Then I named the ad group the name of the name of the landing page like custom-rubber-compounds.html
Keywords: rubber compound, custom compounds, compounding process
Now all these keywords are linked to our custom-rubber-compounds.html page. Since they all use the same ad Google evaluates that landing page for each keyword.
You should also read Will Craig's post about Quality Scores here on SEOmoz if you're seeing below normal ratings and what it really means.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there free tools that would tell me the cpc for my keywords?
If not what tools do you recommend to use to get an accurate cpc $ for estimating budget?
Paid Search Marketing | | lina_digital0 -
Seeing lots of 0 seconds session duration from AdWords clicks
Does anyone have more information on one why this might be? Thanks in advance! GyuYc5F.png
Paid Search Marketing | | Whittie0 -
Privacy Policy in Adwords
Does anyone have direct experience regarding the impact on quality score by ensuring there is a privacy policy in place on the landing page? I am aware of the legal requirement but I have heard anecdotal evidence there could be an impact on quality score if one is missing.
Paid Search Marketing | | MickEdwards0 -
Bought domains to some of my best keywords. What should I do?
So I work in a very niche industry and compete very well with Google PPC. I was recently able to acquire domains of keywords that drive almost 40% of all our paid traffic and quite a bit of organic traffic as well. The problem is that these keyword domains carry no authority (obviously because i just bought them). Would i be best served to just do redirects with these names to my current site(s)? Or i was also thinking about setting up independent blog sites that would link back to my main site. I' was also thinking of changing the domains of my paid google ads to align with the recently acquired links.... Thanks in advance for your help!
Paid Search Marketing | | ckonicek0 -
Adword competition between exact match and related broad match
If I have two company A and B. Company A: bid on key word exact [Nike and Jordan] Company B: bid on broad match Jordan shoesks Considering that broad match use related words I noted that google display both ads if I search Nike and Jordam (shoes is related with Nike). My question is: bid of B is competing with bid of A? therefore CPC of A increase because of B? Tks
Paid Search Marketing | | fabrico230 -
Adwords campaign and adgroup ideas
When it comes to SEO, I can do that. When it comes to adwords I tend to scratch my head. No idea why, I just do. Anyways I want to get some ideas of how I can setup a killer campaign and structure it and target relevant keywords. Here is my description of my business We are a private christian school providing preschool, elementary and highschool. We are located in Henderson, NV but service Las Vegas, NV as well. We have some of the highest scores and accolades in Nevada so we pride ourselves with those and feel we should target that. So far when it comes to structure I have come up with this setup Campaigns Henderson adgroups Preschool Top Keywords preschool Example Keywords preschools in henderson, nv preschools in henderson nevada preschool henderson nv preschool henderson nevada top rated Example Keywords top rated preschools in henderson nv top rates preschools in henderson nevada best Example Keywords best preschool in henderson nv best preschool in henderson nevada Elementary Top Keywords private school Example Keywords Elementary private schools in henderson nv Elementary private schools in henderson nevada Elementary private school in henderson nv Elementary private school in henderson nevada top rated Example Keywords top rated elementary private school in henderson nv top rated elementary private school in henderson nevada best Example Keywords best elementary private school in henderson nv High School Top Keywords private school top rated best Las Vegas adgroups Preschool Elementary High School I didn't finish the rest because you should get the point. I don't know if these are exact keywords, I just know that private school, top rated and best tend to be what people type. Then each adgroup will get a relevant ad pertaining to those keywords. Am I going overbaord? or is this a good start?
Paid Search Marketing | | cbielich0 -
Bad Adwords Leads and B2B Placement Ideas
Hello, I have two PPC related questions that hopefully someone could help with. My client complains that the majority of leads he is getting are disqualified - mainly due to fake contact info left on the landing page. This happens both in the Display and Search campaigns. We are getting a good number of leads and we checked with Google that there is no fraud involved. What can be done about this? Has anyone encountered that kind of complaint and how did you deal with it? Can you recommend any tools, other than Google's Ad Planner to find good placements for a display campaign? Another client of mine is selling B2B services such as document destruction etc. Where can I find, for example, a list of placements frequented by people from the insurance business? I never had a problem finding placements for B2C but B2B seems to be a lot different. Any insight will be greatly appreciated! Thanks, Michal
Paid Search Marketing | | michalseo0 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0