9600 exact searches position 3 but only 125 clicks????
-
Seeing something a little strange on one of my clients sites.
They are position 3 in Google and the only result on the page Google Authorship installed on their site.
Exact match terms in the UK via Keywords tool are 9600 yet they only get 125 clicks on average for the month.
There rank has not changed in the last 3 months and they have had a solid position 3.
-
James,
Taking into account the numbers you get in the tool are far from exact and the traffic estimates that were extrapolated from AOL click through data released in 2006, your numbers could certainly be considered right on the mark. It's very surprising to recognize the difference in traffic between just a couple of places in the search results, isn't it!
-
I thought google changes the meta discriptions depending on what the user is searching for.
Is this not true in all cases then?
-
This is the problem I have had in the past,
If an authoritative site which everyone knows such as gov.uk ranks first position and the user can find the answer to their query on that site, you are out of luck.
You have to be #1 and that's a hard task when your fighting against wiki, gov.uk etc.
Without a doubt your search term is not a browsing term, I would be inclined to guess it's a question and your client is supplying an answer.
-
My first two thoughts:
-
Possibly #1 and #2 are answering the query. Without knowing the actual search term, it's hard to say.
-
The search term may not match the meta description or the description may be (sorry) just crappy. It's hard to say without the term and link of course.
If your description isn't catching visitors, my first thought would be to try changing it and just track next month vs. this month. If you want to either PM the actual data or if you can post it, we could look further into it but without that, there are many reasons it "could" be not getting clicks.
-
-
That's interesting. I checked out my webmasters account and it's similer for me. We're UK based as well.
Perhaps we just need to take these numbers with a pinch of salt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is 11k-30k search traffic too high for a small blog with low domain authority to compete for? Is competition all that matters?
Trying to decide on a keyword phrase for my next post. One of the two phrases I'm deciding between has 100x more traffic but the priority is wayyy higher and the competition is just one point higher (54 vs 53). I'm hesitant to write on a post that gets 11k-30k monthly volume however b/c it just seems like too much traffic for a small blog with a domain authority of only 18 to compete with. But if the competition is nearly the same and the priority is higher, should I go for it anyway? I generally go for things with lower traffic thinking I will be able to better compete. Thanks!
Keyword Research | | Omniafunction1 -
Should I include my 3 locations as keywords on various pages throughout my site or just the homepage and individual location pages?
For example, I'm optimizing for multiple industries and services. Should I add location keywords on each industry and service page? Construction CPA, Construction Accountant or Construction CPA, Construction Accountant, location, location, location I'm including location keywords on homepage and will have a unique contact us page for each location.
Keyword Research | | StacyDr0 -
Most efficiënt way to retrieve search volume for thousands of keyword
Hi, I'm trying to figure out how I can efficiently get search volumes for large quantities of keywords. Unfortunately Keyword Planner has reduced their limit of keywords:
Keyword Research | | CB0001
"You entered too many keywords. Please limit the number of keywords to 1,000. You can also upload a file with up to 800 keywords." Weirdly, the file upload's limit is now even lower than the normal limit. A 1000 keywords a time will be a real chore when you want to retrieve search volume for 50.000 keywords. I tried SEMrush, but it does not suffice due to the fact that a lot of keywords in my language (Dutch) are not in the database. I also looked into the Adwords API, but this does not yet seem to have any implementation in Google sheets? Ideas are welcome!1 -
Exact Long Tail Keyword Wording?
Hi everyone! I'm currently doing long tail keyword research and I'm coming across keywords such as deer wall print for nursery for the main keyword "deer wall print" which doesn't really incorporate too well into a into a grammatically correct paragraph. Can I use something like **deer wall print for your nursery **or deer wall print is perfect for in a nursery? Does it have to be exact reproduction if I am trying to rank for a long tail keyword term/phrase?
Keyword Research | | TheFlyingSweetPotato0 -
Why doesn't Google show my site in the results when searching for my exact URL ?
I haven't done too much work with optimizing the site yet, but I was curious as to why the site doesn't even show up in any of the google results when searching on the exact URL. What could cause this behavior?
Keyword Research | | fryguy1 -
Plural of exact domain name
Hello, I have the opportunity to buy the plural of an exact domain name in a niche I am interested. I would like to know if it helps to rank on the singular version of the keyword. To illustrate, is the domain cars.com good to rank for the word car? Or online datings for online dating? Thanks a lot.
Keyword Research | | EndeR-0 -
Why does Google adwords tool shows different search volume
I am not able to undertand the difference in search volume for same keyword under different heading. Let me make it clear. When i enter "Drupal Developement" in adwords tool, at the top, it shows Search term (1) Keyword Global monthly searches drupal development 390 Just below, it shows, Keyword ideas (100) Keyword Global monthly searches drupal development 40,500 I have selected the location U.S. My question is there is a huge difference in 390 and 40,500. Which is correct ?
Keyword Research | | seoug_20050 -
Search Traffic down 50% but rankings same?
One of my client's sites is experiencing a major decrease in search traffic (by 50%) but the main terms she usually gets traffic for, she's ranking the same or even better over the period of time that the traffic has decreased. What could cause this?
Keyword Research | | bvrob0