What is your strategy in looking for content to write relative to your niche?
-
looking to keep adding to our blog in a big way. Things I use are questions we get a lot, we add them to blog and answer them - works quite nicely. Look at other blogs although in our industry its not really there, etc.
What are some of your strategies for looking for content to write about?
-
Keyword research isn't the primary driver. But I check to see if the queries have adequate volume to justify the time required to produce the content.
-
and hows that worked out for you? honestly - we don't create content based on keyword research -
-
I use the adwords keyword tool. I look at "exact match" primarily.... however, my content is usually very long - at least 1000 words. So, I also look at broad match for lots of long tail queries.
Usually long tail does not influence the content unless I see queries with lots of search that I can include as subtopics.
-
whats your method of assesing topic search volume? basic keyword research?
-
I like this question because I spend most of my time creating content and have an employee who produces all of the photos and images.
I am looking for a few things...
-
topics that have good search volume
-
topics for which I can produce best-on-the-web articles
-
topics that will produce valuable adsense or lead to product conversions
-
topics that my visitors will want to read
-
topics that have WOW! factor
-
topics that are "MUST HAVE" for a site like mine
I have a huge list (several lists, in fact) of topic ideas. I assess them on the basis of....
a) what is the most sharable (will produce likes, links, emails, etc)
b) what has the most income potential
c) what will be the most fun to produce
Mentally a, b, and c are the axes of a chart in 3 dimensional space. I am looking to produce the content that plots farthest away from the origin; however, I must admit that "C" usually wins - and that is OK because that is the content that will perform the best and for which I will be most productive.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Creation For Blog & Ranking Locally
Hey Everyone, I'm trying to rank for specific long tail key words such as: lower back pain treatment exercises lower back surgery options herniated disc exercises and etc. My question is: If I create a blog or article on these key words and integrate content and video within it and on youtube, will these blog posts come up locally when someone searches it within my area?
Content Development | | backinmotion1231 -
Add a Search box (content hub) for my website?
Hello We would like to introduce a search area in our website, to help our users to find all information regarding a specific topic (landing pages, infographics, blogs, videos, etc...). Before we decide to build everything internally, we were wondering if there is any widget or plugging to make this in a smooth way and that works fine. I have also seen that Google offers a custom search option to make this happens. I would really appreciate advice about what to do regarding this topic: Is there any company that offers a really good solution for this? Is worth to use Google custom search option? Or the best option is build it internally? PS: I have seen that there are many plugins for wordpress, but our site is not a wordpress blog. Just to clarify. Many thanks for your help 🙂
Content Development | | AutoEurope0 -
Kickass Tool for Content Writers
I have been a writer for a long time. I have done a lot of writing. Many excellent teachers, professors, bosses, colleagues, and editors have helped me. I've responded to a lot of red ink - a lot of red ink. A few days ago, I found a tool that has been extremely helpful. It has significantly improved the clarity of my writing. Using it on a piece of work makes me more confident about it at publication time. It requires a lot of work to use (at least it does for me) but the results are well worth the time. People who are serious about writing well will understand this tool immediately. http://www.hemingwayapp.com/ I don't own this website (I wish I did) and have no affiliation with it. Today they released a desktop version that they are almost giving away. I have not tried it yet but plan to instal it today.
Content Development | | EGOL6 -
Find Blogs With High Domain Authority In Particular Niche
Is there a way to find blogs with a high domain authority that are in a specified niche? For example is their a tool that finds high domain authority blogs that focus on tech?
Content Development | | twitime0 -
What if your content is getting social shares but no links?
Suppose you have a weekly blog article and sometimes your articles earn social shares (e.g. 23 +1's on Google Plus on one article but normally 3-5 social shares). One out of 10 earns an organic link from a random blog. Would you continue publishing these blog posts?
Content Development | | ProjectLabs0 -
Get duplicate content error in seomoz even after fixed canonical
http://www.webworld.no - We have been getting error Page Duplicate Content Errors. But we have fixed the canonical. Actually, we have list of portfolio and detailed page for each portfolio But We get error all portfolio pages are having duplicate content. But, i made canonical tag to direct to root page. Please help me to overcome this. Also, i see duplicae webworld.no & www.webworld.no. is there anything i need to fix in redirection? in server?
Content Development | | Webworld_Norway0 -
Content
Hi, We produce research report on same topic every year (e.g. cost of patrol in different part of the country) and publish them to a new url every time. What is the best way to do it? create new page every year or update the existing research report with modification Considering long term benefits. Thanks
Content Development | | APH0 -
Duplicate content on forums?
I am creating a forum. I am concerned that when I create the forum, users will copy content from other places to post onto my forum. How negative/bad is this in terms of google eyes? I am concerned when people copy press releases and re-post it to the forum. Should I make a rule that all content must be typed and not copied? Or is a little copying okay?
Content Development | | sseibel0