Getting a highly ranked site a better result for 1 search term
-
I have a highly ranked website for a niche category. My site ranks higher in SEOMOZ than all of my competitors, but I can't get any higher than 4th on a page for one specific search term.
What can I do to help my site increase its ranking on a specific search term?
-
Thank you for the advice. I'm not a fan of controlling anchor text either. I don't want to end up in trouble with any of the search engines.
I will give it a try on a limited basis and see how it affects the search results.
-
I'm fairly tough on anchor text and I don't think you should control it any more than you have to but you're showing 3300 links on Open Site Explorer and I show zero with that exact anchor text. I'm not suggesting you go build 1000 targeted anchor text backlinks ... but zero won't get you there.
(You have 438 for "buy fireworks" and you are much higher ranked on that keyword. I would suggest doing a bit of link building would help a lot.)
-
My site is www.allsparkfireworks.com and I'm trying to rank highly for "buy fireworks online". Does this help out with possibly evaluating the issue.
-
Without seeing page specifics it's hard to say if the page is affecting the result (title, content, bolds, tags, etc.)
However, "winning" Moz metrics definitely doesn't mean you'll outrank everyone for everything. I wrote a post on some factors that go beyond Moz. http://www.seomoz.org/blog/going-beyond-moz-metrics-to-answer-why-is-this-site-outranking-me
The other thing to keep in mind is - they may outrank you on one page for a huge variety of reasons: anchor text (yours OR theirs), specific weight of links to that page, specific weight and anchors of links to that page, cocitation (everytime they're mentioned is alongside that keyword, while you're mentioned alongside many.) etc.
So ... it's difficult to say without specifics but with well over 200 factors, it's worth considering that there isn't just one "easy fix" reason they're winning that term.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site appears then disappears from Google
Hi, This is my first post to the Moz community. I hope someone can help me, as I'm at my wits end 🙂 Since mid to late April, my client's home page keeps dropping from Google rankings on and off on the desktop in incognito and non-incognito browsing. It seems to always be visible on mobile phones though. One day it's on page 4, the next day it's not anywhere to be found (even though some of her other pages rank). The site is here: evgeniaribinik.com I have done some blog writing (just text) for this client over the last few months, and recently she asked for some SEO help. After looking at her website, I noticed that she had a plugin called WordPress SEO on her site. She wasn't using this for the blogs, however. I don't think she did much of anything with SEO, but she did say that for the last few years, she was always on page 3 or 4 of Google. In mid/late April, she saw that she wasn't ranking at all for the keyword "boudoir photography nyc" anymore, despite a few years of ranking for it. I told her Yoast would be good to use. However, after she installed it, the same issues keep happening. Right now, she has Yoast and WordPress SEO plugins installed (I'm not sure if this is causing an issue as well). But I really can't figure out why she keeps going on and off page 4. She also asked me to optimize older blogs that she wrote herself for SEO. When I look at them, they don't have meta descriptions, good titles or good keywords. I realize this is hurting her, but why would her site be fine for years and all of a sudden not now? Thank you in advance for any help you can give me! Jill
Web Design | | lobeng770 -
Conversion drop after site move
Have just migrated current and active site to Magento 1.9 and a new hosting package (dedicated and reasonably powerful for what we need). But we seem to have had a drop in conversion rate. I don't really know whether it's anything to be concerned about the moment. I've set up extensive server level 301 redirects for old pages. Would be glad of any thoughts? Thanks you
Web Design | | seoman100 -
No cache meta tags - does it help Google get back and reindex faster?
I saw these meta tags on a site and am trying to figure out their benefit. These meta tags are on the home page, product pages, every page of the site. Will it cause search engine bots to come back and index pages faster? Will it cause slower page loading in browsers if nothing is cached? http-equiv="pragma" content="no-cache"/> http-equiv="cache-control" content="no-cache,no-store,must-revalidate"/> http-equiv="expires" content="0"/>
Web Design | | CFSSEO0 -
Does a loading homepage animation effect rankings?
Our website ( panphoenix dot com) has a Javascript animation when you load it for the first time which takes just over 2 seconds to load. Does having this animation effect rankings negatively? Would appreciate your thoughts!Thanks Rob
Web Design | | roberthseo0 -
For A Corporation With 3 Distinct Business Divisions, Is It Better To Go With 1 Domain & 3 Sub-Domains, 1 Domain & 3 Folders, or 3 Domains for SEO Purposes?
Hi, I am working on a project right now for an existing client, we have one domain up and running well, they want to create an 'umbrella' site to cover three current business divisions and roll everything up under that main site, including the existing site on a totally different domain (would migrate over and 301 redirect from current domain). From what I've researched, I am inclined towards one main domain with three sub-domains due to the amount of content for each business division being significantly different enough that it seems to deserve separation from each other. However, in terms of SEO and maintaining consistent domain authority, would anyone recommend it be better to structure this as just folders/categories falling under the main domain instead of separate sub-domains for each division, and focus keyword targeting on pages tailored to that end within the main domain structure rather than spreading out link-juice to different sub-domains? Thanks!
Web Design | | Dan_InboundHorizons0 -
Search directory - How to apply robots
Hi. On the site I'm working on, we use a search directory to display our search results. It displays as follows - Mydomain.com/search-results/# With the dynamic search results appearing after the hash tag. Because of the structure of the website, many of the lefthand nav defers back to this directory. I know that most websites "noindex, nofollow" the search results pages, but due to the ease of customers generating them, I'm afraid that if I do this, we'll miss out on the inevitable links customers will provide...and, even though it's just the main search directory, these links will still help my domain. The search is all java-generated so there's nothing for spiders to follow within this directory - save the standard category nav. How should I handle this? Thanks.
Web Design | | Blenny0 -
Separate .mobi site or make .com site mobile friendly?
Our website now has enough mobile traffic to justify going mobile friendly, which it is not at this time. I am in favor of making a separate .mobi site designed specifically for mobile phones and smart phones for several reasons. It is cheaper, faster, and easier to accomplish. I think our mobile users will have a good experience though obviously not as much info as our full site. I would use ourdomain.mobi with link or a redirect for mobile users from from the main site. My top three choices for implementing that are http://allwebcodesign.com/setup/mobi-templates.htm#detailsarea
Web Design | | zharriet
Template that can be viewed by mobile or desktop. http://www.onbile.com/ http://www.networksolutions.com/mobile-website/index.jsp Does this seem like a good solution?1 -
Suggestions For My Ecommerce Site
I am starting to work on an ecommerce site that I am part owner of. My partner who is the other owner started the site a while back and because he has no internet marketing experience the site didn't come out very well. I am currently overhauling the site and here is a list of things first on my list so I can at least get started on some seo and even ppc. I would really appreciate it if you could take a look at our store and see if you think I am missing anything or you could suggest anything else that really should be done immediately or something that is wrong. The site is www.clubfitnesswarehouse.com Update magento to newest version Fix url structure to be SEO friendly for homepage, category pages, product pages etc. For an example of a site that has great seo friendly urls please refer to examples on http://www.bigfitness.com/ site. For example these pages. http://www.bigfitness.com/treadmillstore.html , http://www.bigfitness.com/bosplincy.html , Remove top navigation menu and instead create left sidebar navigation menu created to navigate site and products. For example of these types of sidebars please refer to sidebar on http://www.bigfitness.com/ or http://www.americanfitness.net/ We will NOT be using same structure as what is in top navigation currently. Categories and keywords of categories will be changed and some will stay the same structure as is currently in navigation For header we would like to feature our shipping policy, returns, privacy policy, no sales tax etc. For example I have seen that I like refer to http://www.spiderofficechairs.com/ Obviously we do not want to copy but something similar for our own site. All images on homepage must be changed to include clickable txt so google can read text not just pictures. We would also like product pages modified to make more user friendly and conversion increased. Add to cart button needs to be changed, text needs to be brighter instead of dull grey color. Add to cart button must also be moved ABOVE THE FOLD! Also on product pages we would like to add sections in addition to Product Description, of Specs, and About section for each product page. We also need the ability to change this information as needed when we need to.
Web Design | | PEnterprises0