Google Analytics
-
How can you see the conversion rates for the referral traffic?
For example I want to see if any of the facebook visits to my site resulted in a purchase.
-
Thanks.
-
Nice to see you on moz feel free to pm me any questions you may have in the future
-
Wow, I really missed that one. I consider myself an informed user of analytics but couldn't crack open this one!
Thanks!
-
i have learned that the hard way - you can never assume
-
Nice! You just taught me something.
-
Good point. I was assuming she already had goals set up.
-
Hi Rachel
The report Marisa pointed you to is a good way of seeing ecommerce at a glance, but for your specific referral report, see:
Traffic Sources > Sources > Referrals.
Once you're there, click on 'ecommerce' to see conversion stats.
To see specific social media reports, go to:
Traffic Sources > Social > Conversions
Once you're in social conversions, you can see the visits that resulted in a conversion from FB (just make sure you define what type of 'conversion' you're looking at with the drop down - these are based on the goals you might or might not have set up.
-
You need to first set up goals or ecommerce tracking then you can look at the goals and ecommerce tabs in traffic sources or other reports to see the data
-
Go to Conversion > Goals > Overview, and then click on Source/Medium.
I've included a screenshot that should be helpful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Www.google-analytics.com/analytics.js what is this link doing on my website?
Hello Expert, I am using google tag manager and google analytic is already configured in that now i just want to confirm when i do inspect element of my home page in that i can see this link - http://www.google-analytics.com/analytics.js where as if i do view source of my page then it is not visible. so what is this link - www.google-analytics.com/analytics.js and what role it play? Do we really need this link to be present on website? Regards, Raghuvinder
Reporting & Analytics | | raghuvinder0 -
When javascript is disabled, does a visit register goal completion in Google Analytics?
I'm looking for reasons why Google Analytics goal completions would appear to be fewer than the actual known number of online sales for a company, and I'm wondering if disabled javascript is likely to be the primary cause of a discrepancy. Thanks for any insight you have.
Reporting & Analytics | | williammarlow0 -
Google Analytics: Multi channel funnel
Hi 🙂 I have a little problem. In Multi-channel Funnel Overview I see 50 conversions from Paid Search (screenshot 1). But when I click on Assisted Conversion and then choose Paid Search, I see 31 Assisted Conversions and 32 Last Interaction Conversion. (screenshot 2) So my question is - why the number of converstions in overview (50) is different than number in Assisted Conversions (assisted or last interaction conversion, or both together)? Probably, the answer is so simply, but I can found out it! 🙂 thanks a lot. X6UihL7.png lCNsw4T.png
Reporting & Analytics | | visibilitysk0 -
Number of clicks / organic traffic - different data in Google Analytics and Webmaster Tools
Hi. I have a little problem. When I open Google Webmaster Tools I see 3000 clicks (in Traffic - Search queries - Clicks). But when I open Google Analytics I see much more visits from search engine (Google) - it´s 4-5 times more! It´s a huge difference, don´t you think? Do you know, where is the problem? What causes this diffence? thanks a lot
Reporting & Analytics | | mysho0 -
Alternatives for google analytics multi account dashboard overview
Hi there, I like the new Google Analytics layout don't get me wrong but I really miss the old possibility to have a quick overview of all your accounts. Does anyone know an alternative for this? Please share your experiences and recommendations.
Reporting & Analytics | | Robbern0 -
Seomoz wont connect to my google analytics. waht am I doing wrong?
I enter my details and it says I am connected to a google account but there is GA found, what gives?. PS. I do have a analytics acount I have been using for years, and have input the correct user and pass. I even get to the page in google to allow SEOmoz access to my acount and I confirm then nothing shows up in SEOmoz?
Reporting & Analytics | | stevem980 -
How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables
I followed the instructions here http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables, but cannot see the report in Analytics under "Custom Variables". As I dont know JS syntax, I assume the code is wrong. I just added dohertyjf's code under my normal tracking code. Can someone tell me if and where the error is? | | Much obliged!
Reporting & Analytics | | zeepartner0 -
Google Analytics - paid & unpaid visits messed up
I guess Google Analytics messes up my paid and unpaid visits. In the list of top 10 kw's sending non-paid traffic it shows 5 very short kw's that we don't rank for at all (checked with RankTracker - we are not in first 50 search results). But these are the kw's we advertise for... One more proof: Webmaster Tools 'Search queries' shows 10 times less 'Clicks' from organic search than Google Analytics. Is there anyone who is experiencing this kind of problems with GA? Is there anything you can do with it?
Reporting & Analytics | | Alexey_mindvalley0