Best E-commerce CMS from a SEO perspective
-
Hello fellow mozzers,
I have a lot of experience with Magento and a little bit of experience with Prestashop and i am quite aware of their strengths and weaknesses regarding SEO.
I was wondering which E-commerce CMS is the best for SEO. I am talking about the CMS as you download it. There are hundreds of plugins for the popular systems which improve their SEO power tremendously, but i'm interested in which CMS is the best right out-of-the-box.
Let me know what you think and why you think so.
Thanks in advance
-
Thank you for the reply on the thread. I will definitely check you guys out sometime in the near future
It's really good that you added the schema.org markup on the product pages. Your users will really benefit from that.
-
Hey Wesley, I apologize for the plug here but as the SEO Manager for Volusion I am working diligently to create the best ecommerce solution for SEOs out-of-box. You don't have to use/purchase additional apps or plugins or anything like that. One thing we've added recently is schema.org markup for product pages. Please do check us out and let me know what you think. Good luck!
http://onlinebusiness.volusion.com/articles/greatly-improved-seo-with-schema-org-enhancements/
Regards, Nathan Joynt
-
I like Magento, and also Volusion if you are comfortable with being hosted on a Windows server. Though I have never used BigCommerce for one of my sites, I plan on checking them out in the near future because a few sites I've done audits for were on that platform and, at least from an SEO standpoint, they looked pretty solid. I have no idea what modules or plugins they were using though.
-
Wesley,
The default SEO settings with Magento are very good. I agree with Bradley that you need some modules to perfect the SEO features. These are all default SEO Features
-
Titles
-
Meta Description
-
Alt Text for images
-
SEO Friendly URL's
-
XML Sitemap is an easy add on
-
-
Thank you Paddy, Carla and bradley for your answers.
For everyone else, this thread is not so much of a question, but more of a discussion of what YOU think is the best and why you think so. Would be cool to see some people's opinions and experiences with different CMS's. -
Out of the box it has to be Magento, but you can extend it even further with modules.
-
Hi Wesley,
I find Magento to be awesome from an SEO point of view. You have two options Magento Community and the paid version. Magento community is very complete.
-
I can't tell you which is the best as I have only used a few (I think most people are the same)
I have used zen-cart alot, and with ceon-seo module (free), I have had very good results seo wise. But I had to do alot of custom work to it (eg rich snips etc), but the good thing about opensource your in complete control, it also has a good community.
But I would guess its not the best option out there, but I would recommend it for small businesses that want to get started on the small budget.
A competitor used x-cart and he does very well seo wise (rich snips and all), but I have no idea if that's out of the box, or they have done alot of custom work on it.
Currently we are on a small closed E-commerce CMS (not zen-cart) which is very frustrating, I so I'm planning to migrate to a different E-commerce. Magento seems to be the top contender, but as someone with experience with it, what's its pros and cons?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for an SEO Mentor
I do in-house marketing for a medium sized luxury architectural design firm. I have a good understanding of the moz platform and general SEO but would like to findsomeone to provide regular guidance and answer some specific questions regarding our SEO. Specifically, we want advising on keywords, blog content, and link building. Ideally we'd like to engage a consultant (remotely) on an hourly basis. We'v have had very poor experiences with big SEO firms so that’s definitely not something we’re looking for. Best,
Intermediate & Advanced SEO | | WorkshopAPD
Caio0 -
Keeping E Commerce Product Content Fresh
Hi, Some months ago we created unique content for each of our product descriptions - basically, we removed manufacturers description and made our own unique content. But our content is now, I feel, stale but I'm trying to work out how we can produce fresh content for the product pages and how much is needed for Google to notice the changes? My question is: What does google class as freshness? Would a new photo count? I've always thought that it has to be mainly text content but we do not get that many reviews as our products are not mainstream and it's a small market so are we to create extra bits of text content in the descriptions, and how much?
Intermediate & Advanced SEO | | bjs20100 -
E-commerce store, in need of protecting our own content
Dear other Moz fans, We have an E-commerce store in Norway. Our main conversion to sale still happens in our physical store, but do to the description and information we provide online.
Intermediate & Advanced SEO | | Monica_Flirt
To warn you before you click; Our store is a boutique for "erotic items". A nice one how ever, made buy woman for woman and their man. We use enormous time writing descriptions and information for (almost) every item online.
We really want to protect our content (text information). What is the best practice to mark up "protection" of our hard work content? Thank you for your time.
Regards form the Flirt girls in Norway.0 -
E-commerce Adding New Content - Blog vs New Page
I have an ecommerce site (www.brick-anew.com) focused on Fireplace products and we also have a separate blog (fireplacedecorating.com) focused on fireplace decorating. My ecommerce site needs new content, pages, internal links, etc... for more Google love, attention, and rankings. My question is this: Should I add a blog to the ecommerce site for creating new content or should I just add and create new pages? I have lots of ideas for relevant new content related to fireplaces. Are there any SEO benefits to a blog over new static pages? Thanks! SAM
Intermediate & Advanced SEO | | SammyT0 -
Am I Doing This Wrong? Ecommerce SEO
I ran my site through the SEOMoz On-Page Optimization tool and one of the problems noted was "Keyword Self-Cannibalization" in this case, it was stating I was using the keyword "Board Games" too much. Site in question: http://theboardgamers.co.uk/ The problem being is that every product link contains the word "Board Game" - Which makes sense, but I guess it may look spammy to the SEO world. Would it be best to remove the "board game" part from each internal link and only leave it in the URL structure?
Intermediate & Advanced SEO | | REMOVE560 -
Does font size affect SEO?
In the eyes of Google, would the font text size of say a news article affect SEO? For example, a slightly larger font being easier to read by those with bad eyes? Accessibility? If so, what size would be ideal? 10, 12, 14? Your thoughts and suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640 -
How to best migrate / rebrand our organisation without losing the SEO on our current website?
I searched the current questions and found similar questions but nothing as specific as what I wanted, so... We are a graphic design school in Melbourne Australia. We have a website - www.graphicschool.com.au - that ranks fairly well in Google for our particular search terms. We have rebranded the organisation and want to change the website domain name to the new branding - www.grenadi.vic.edu.au - but obviously do not want to lose our hard earned SEO and rankings. We only have two strategies so far, and are not sure what the pros and cons to either strategy are, or whether there is a better way. The two ideas we have are: Option 1) Just swap the domain name. We were thinking about swapping the domain name and setting up 301 redirects to tell Google that the old page that ranked well is now this page 'x' on the new site. I've read that you lose all your valuable links doing this because they are domain specific and the 301 doesn't forward your links. Option 2) Build a second website. This idea is that we would build a second website with our new domain name and branding and build up that site until it ranks as highly as the first site and then start to remove the first site. We're planning on completely redeveloping the current website anyway and changing and adding lots more content as well so this option is not out of the question. Any help, thoughts, suggestions or further options would be greatly appreciated. Feel free to discuss. Can I also please suggest that a new category is added under 'The SEO Process' - something like 'rebranding / migration' Cheers, Anthony
Intermediate & Advanced SEO | | Grenadi0