Local Search for Multiple Locations
-
Hi Folks,
The company I work for is based in Kendal in Cumbria in the United Kingdom (that's our head office) but as we are a training company and we have training locations all over the UK, how would I go about updating the local listings to reflect this. I'd like to specifically target our London based venues.
Any help much appreciated.
Gaz
-
Cheers. I'd love some of your 'golden nuggets' please!
-
No probs,
You can use the bulk uploader if you have a lot of locations likw we do.
If you need any other info on setting up your listing, golden nuggets etc give me a shout.
Robert
-
Brilliant. Pretty much what I had expected, so thanks for clarifying that for me Trespass. I'll get to work.
-
Hi Gaz,
yes you would need a seperate listing for each location. We have 136 of them lol
Each has its own landing page (only updated since i joined trespass 2months ago) as all listings pointed to the home page. Now each listing points to a landing page/store info page.
Robert
-
No problem. I appreciate you taking the time to answer.
-
yes I realised it a bit later, not a good idea to respond on Q&A in the morning
Trespass pretty much sum it up for me in terms of local searches, hope it helps!
-
Hi Trespass,
Thanks for your response.
As I mention above, we do have a physical presence in the locations we are targeting. So, to further clarify my question, how would you go about getting these in to your local listing? Would I need to create separate listings for each location?
Cheers
Gaz
-
Hi Nelly,
Thanks for taking the time to answer, and while your response is good advice for creating localised landing pages and optimising them for search, my question was specifically about local search results in Google, as in the local listings.
Thanks
-
Hey Gaz,
One way to do this is make location based landing pages based on the keywords you are optimising for. Let me give you a rough example. Lets say you target people who are looking for social media training and you have offices in London, Cardiff, Manchester, Liverpool and Leeds.
Assuming you optimise your web site for a keyword such as Social Media Training UK you can then create footer pages which lead to landing pages for keywords: social media training cardiff, social media training london, social media training liverpool etc.
Each of these pages should be optimised separately, try to avoid copying the same page and just change the location on the content, title, H1. I am sure that each location has different trends, price ranges, competition etc.
Keyword planner (while atm to me is nowhere near keyword tool) can provide you very specific location based keywords (you can use post codes and google maps to target the area) and give you an idea of what people are looking for within the areas you are targeting.
Don;t forget long tail keywords which can also be used as intelligence/insights for local trends. You can then use these keywords to create engaging content.
Hope these are some good starting pointers.
-
Hi Gaz,
As the local search results are based on "local businesses" it's important to have a physical presence in that area like an office, or a virtual office.
In the past I've used a virtual office with a forwarding service and it still works. The important thing is you have a presence in that city, have good quality citations, and real reviews.
Kind regards
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local seo strategy for local gardening business ideas?
Hi all, I am just setting up a local organic garden maintenance business in my home town. I have set up the website, got social media accounts active (FB, Twitter and G+), set up google local listing (currently 5th in the local maps thingy), I have done loads of citations (many more than my competitors, but not a ridiculous amount), I've got 4 customer reviews on google so far, checked my DA against my competitors (mine 1, my comps 8-9), checked my comps links (less than 10) and been writing a blog on my website every couple of days. I realise the one thing I have against me is that my domain is just less than a month old. How long until google builds a bit of trust in it to see it come up in the serps? Also, I would love some ideas of what else I can be doing in the mean time. The idea here is to get the site rocking on all cylinders before the gardening season starts again in March. Do-able?
Image & Video Optimization | | HappyOx0 -
Multiple types of sitemaps
Hi, Simple question, I have a 3 XML sitemaps: One for for News One for Videos One for all Pages (this one will probably be splited because I have a lot of content) How do I present that to google? In webmaster tool and in the robots.txt?
Image & Video Optimization | | TVFreak0 -
Merging Google+ with Google Local
Greetings Mozzers, I'm having a tough time merging my Google+ page with my Google Local page and wanted to see if anyone could give me some additional information/advice for progressing on this. Google+ Profile: https://plus.google.com/112342618763108384372/about?hl=en Google Local: https://plus.google.com/104995472630988321277/about?gl=us&hl=en Both of them have been verified and "managed" via postcards, however the Local one never seems to get "managed". I look forward to hearing back on any guidance/advice. Much appreciated,
Image & Video Optimization | | MonsterWeb28
Ryan0 -
Local SEO: Ste vs. Suite vs. #
Hi, I used the spelled out "Suite" in my local NAP, but sometimes it's been shortened to Ste by citation websites. I'm trying to remain consistent here Should I use Ste H, Suite H, or #H? This is a good article on it: http://localsearchforum.catalystemarketing.com/google-local-citations/1605-suite-vs-ste-vs-your-citation-addresses-2.html but I'd still like your opinion.
Image & Video Optimization | | BobGW0 -
Google Local Page Not Showing in Search Results
Hi! I am having an issue with our business's Google+/Local/Places/whatever-the-heck-you-call-it-these-days page not showing up in search results. I work for a company called Nexxtep Technology Services. We are located in Valdosta, GA. We have a Google+ page that's filled out nicely and I would love it if it would show up next to the search results when you search "nexxtep technology services" or "nexxtep valdosta" in Google. For some reason, it does not. I have a feeling what might be a source of the issue...we have developed and hosted websites for clients, and we used to put a link to our site in the footer. Now, I know that's not a good thing to do. We don't do that anymore, and I have since removed those links from existing sites. I removed them almost 6 weeks ago now. Should I give Google a little more time to crawl these sites again? Any guidance would be tremendously appreciated. Thank you for your help!
Image & Video Optimization | | nexxtep0 -
Local listing | Virtual office
Hi Miriam (and all Local SEO mozers), I read a couple of your answers where you advice people in different situations not to consider a virtual office when creating their Google Places listing and I would like to know if you would apply the same advice in my case. This is the scenario: I have a client who's in the limousine service in Orlando, he just bought the URL and registered the business with the City using a "virtual office" in Orlando. This virtual office provides him a physical address, local area phone number, 411 listing, a listing for the businesses in that building and an office to have his meetings. This is the part where it gets confusing when I read your answers and I will give you an example. You said here:
Image & Video Optimization | | echo1
_The requirements in order to qualify for a Google Place Page are that you have: __1. A legal business name__2. A local area code phone number__3. A physical street address (not a P.O. box or virtual office) to which customers either come to do business with you or from which your employees depart in order to serve customers at their locations (think chimney sweep, landscaper, etc.)_Number 3 says "A physical street address (not a P.O. box or virtual office) to which customers either come to do business with you".
My client is going to rent one of those virtual offices, which does have a physical address, on as-needed basis. This office actually does exist. Why would Google have anything against it?
One of the reasons why he chose that location is because he is running the business from home and he does not want the clients to see it.
Another reason is the image he wants to create for his company by having a different address where he can hold meetings and such. The phone number will be either a local land-line or a local cell phone number, in any case, it will be a _local area code phone number. _
So this is where we stand: he dispatches the cars from home (he does not have a garage, the cars stay with the drivers 24 hours) but he meets his clients and business partners at the other address. There is nothing fake about it, he does have a legal business name, a local area code number and a real place where customers come to do business with. Which address should I use for his Google Places listing?0 -
Are multiple embeds of the same video considered content duplication?
We are considering using Wistia to host our “new” video content on our website. Currently we use YouTube and find many people watch our technical videos (Eg. Fitting videos have10k + views, which is very high for our niche industry) We currently have “the same” YouTube videos embedded on several different blog posts on our website, as the video is still relevant to what the post talks about Question: Since Wistia updates our video Robot.Txt file, would multiple embeds of the “same video” be seen as content duplication on google & “be harmful” as a result? Thanks
Image & Video Optimization | | Ray_UK0 -
Meaning Behind Google Local Search Results Icons?
I can't seem to easily find this answer anywhere (even in the Google Places FAQ page), so thought I'd stop digging around and simply ask it here: What are the meanings behind the icons to the right of the link and to the left of the "place page" link in Google's local search results? I see a checkmark/question mark in a circle, then a bar chart with various levels filled in, then a dollar sign in a circle, then a magnifying glass. 1. What are these telling me, as a searcher? 2. What are they telling the owner of the business? Thank you for your help; I just can't seem to find a reference for this...
Image & Video Optimization | | keethgee0