Looking for an e-commerce CMS that can deal properly with facets and filters
-
Hi!
One of my clients has an online shop built on a custom platform. Following my on-page audit, I found multiple issues with the faceted & filtered navigation.
After doing some research, I've developed a good site architecture based both on keyword targeting and on user experience. Since the client's platform is custom and he is no longer in contact with the original webmaster, I'm looking to recommend an e-commerce CMS that would fix the issues he has and allow for proper navigation using facets + filters.
I'll give you an idea of how I've envisioned the new site architecture (with a random example):
The website has 3 main categories:
- Jackets
- Shoes
- Pants
These categories are completely separated, no products exist in more than one category.
Let's take the Shoes category. It has the following facets (these are like subcategories, in the form of links, indexable by the search engines):
-
By Brand:
-
Brand 1
-
Brand 2
-
Brand 3
-
By Genre
-
Men
-
Women
-
Unisex
-
By Type
-
Running
-
Flip-Flops
-
Boots
Each product of the Shoes category will belong to one of each facets (so you can have a product that belongs to Brand 1, for Women, of the "boots" type).
Now, each of these facets also display filters depending on the facet itself. These are non-indexable, and preferably done through AJAX. For example, if I select Shoes -> Men I get a list of filters that can also include options from the other facets (so I'll have filters for "Size", but also for "Brand" and "Type"). When I select Shoes -> Boots I won't have the "Type" filter anymore (or I can have it pre-selected I guess), but I will have the "Size" and "Brand" filters.
So, what I am looking for is for a CMS that can allow product attributes (like "Type", "Genre" or "Brand") to be used both as facet categories as well as filters.
The closest live example I could find is ASOS, where you can search products by Brand (facet) and have the refined afterwards by Type (filter) or you can search products by Type (facet) and refine them by Brand (filter).
So, any idea of an e-commerce CMS that would allow me to do the above (bonus points if it also allows entering descriptions for facets, similar to what ASOS does)?
Thanks!
-
If I understand correctly, by adding multiple categories to each product, you should get the search functionality your looking for. Both systems allow the products to be tagged with multiple categories. I'm sorry that I'm not terribly familiar with the technical side of either system, but both are easy to use and all the products (and variations) seem to be indexed by search spiders.
Definitely check them out!
-
Thanks Dubs! Would any of these be able to do what I mentioned in my post?
-
Hey @Mihai,
I've only worked with a few eCommerce systems and found that the two most SEO friendly are:
- Fission system eCommerce - http://www.360psg.com/fission-commerce
- WordPress eCommerce Plugin - http://getshopped.org/wordpress-commerce
Both systems are very customizable but neither are FREE solutions. When it comes to an eCommerce system, I feel your better off using a paid service with tech support. I hope these systems meet your needs!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can i fix the canonical tag issue?
I was experiencing today morning some issue on our website page. While I inspected the URL to Google for the page https://www.socprollect-mea.com/dubai-free-zone-company-formation/ I noted the issue. The canonical tag is showing errors only the source code showsThis is a serious issue right?Does anyone have the idea to solve this concern? Please help me to sort it out the issue and guide me on how to fix this WordPress issue.
On-Page Optimization | | nazfazy0 -
My website have h1 tags , but still crawlers can't find them?
crawlers can't crawl my meta description and h1 tags even when they are present.
On-Page Optimization | | Green_Beauty0 -
The Keyword density in a landing page is very low . by adding meta keyword tag can improve keyword density?
The Keyword density in a landing page is very low . by adding meta keyword tag can improve keyword density?
On-Page Optimization | | socialhi50 -
Can I use the same text in my meta description as I put in my post excerpt?
Hi, I'm just trying to understand the right way to optimise my blog posts and this is likely a dumb question... but to what extent should the text in my meta description differ from the text in my post excerpts? cheers, Andrew
On-Page Optimization | | seowhiskey0 -
Dealing with spelling variations
Hi, my site is a directory for restaurants seen on TV. The two most popular shows, Diners, Drive-Ins and Dives and Man v. Food often are searched for by a number of different variations. Diners DriveIns Dives, Diners, Drive Ins Dives, Man v Food, man versus food, etc. Should my site consistently use a single variation (the official one) or intentionally use multiple variations to cover various keywords? I'm pretty sure the answer is a single variation but figured it was worth asking.
On-Page Optimization | | tvfoodmaps1 -
Please list some e-commerce sites that integrate lots and lots of content into a beautiful design
And DON'T SAY AMAZON!!!! I'm looking for beautiful examples of sites that are content rich without distracting customers from converting.
On-Page Optimization | | GManSEO0 -
Can we listed URL on Website sitemap page which are blocked by Robots.txt
Hi, I need your help here. I have a website, and few pages are created for country specific. (www.example.com/uk). I have blocked many country specific pages from Robots.txt file. It is advisable to listed those urls (blocked by robots.txt) on my website sitemap. (html sitemap page) I really appreciate your help. Thanks, Nilay
On-Page Optimization | | Internet-Marketing-Profs0 -
Problem with left navigation links on an e-commerce site diluting pagerank
I'm trying to decide how to deal with left navigation links on my e-commerce website diluting the amount of link juice passed to other links on the page. Any suggestions? Only options I can think of are: Nofollow the links use javascript (I'm assuming googlebots are still able to find these) Leave them as they are as followed links
On-Page Optimization | | Ralzaider0