Low Ranking Mystery
-
Hello fellow MOZzers..!
I am fairly new to this community but have been working on my SEO skills for a while.. I have created over 20 websites for myself and various clients, and all of them are doing fairly well ranking n.1 for their targeted keywords... except 1 WEBSITE THAT IS BECOMING A ROYAL PAIN IN THE BUTT!
The website is www.dancepartycentral.co.uk and this is why it's a mystery to me:
- The on-site SEO seems to be on point (getting an A on page-grader for desired keywords)
- "Dance Party" does not seem to be too much of a competitive keyword
- Many of the other competitors do not seem to have very professional websites (apart from 3 or 4) or that have as much targeted content for the relevant keywords
- I have over relevant 20 sites and industry directories for Entertainers that are linking to the site (even though not all of them are appearing on page crawls)
- Please keep in mind this site has been created using webs.com so I have little control over the coding
- I seem to only be getting a 6.5% TXT/HTML ratio even though the site is made up mostly of original content
This business highly relies on organic SEO searches and as my site is not ranking in the top 50, it's become a bit of a head-scratcher for me.. if anyone is kind enough to help me shed some light on the problem and how I can resolve this, I would be eternally grateful!
Many thanks
Jessica
-
Pleasure - glad to help
-
ooohh Tony that is VERY interesting as ZooDance is supposed to redirect, definitely NOT be a duplicate (this was our old domain). This REALLY helps I will look into this now. Many many thanks!
Jessica
-
Hey Jessica,
Just had a quick check and you seem to have 2 x duplicate sites live: www.zoodance.co.uk/ and www.dancepartycentral.co.uk (not sure if you have any more?) both with identical on-page SEO. You mention that you have 20 x sites & ind directories that you own that link to your www.dancepartycentral.co.uk site but if they're all hosted on the same server (a who.is check showed 26 x sites hosted) then Google may consider your set-up a link farm.
So 2 x issues for starters (and big ones at that!) - 2 x duplicate websites (with Google ranking neither) and same IP address web hosting. Plus neither site 301 redirects from non-www to www - so in effect you have 4 potential duplicate sites (2 of each www and non-www).
Suggest removing 1 of them (review your link profile, branding, followers, analytics, offline outreach to confirm which to remove) and hosting on different server to others and adding a 301 to non-www to redirect to www.
Hope this helps?
Good luck
-
Jessica,
I was referring to on line reviews.I was specifically referring to Yelp, Google, and Bing. I tell all my clients that their goal should be 10 reviews on each platform. I get a lot of pushback on Yelp because of the filters. There is a perception that Yelp does not publish positive reviews. This is not true as ar as I can tell. What is true is that they do filter people out who do not write reviews on a regular basis. Unfortunately the guys that review all the time often had a bad childhood ;).
So along with getting them to review I would encourage them to have their clients write multiple reviews while they are on Yelp. A way to encourage people to write these reviews is that Google is using these local "citations" as evidence of a local establishment. This will give companies a boost on mobile if people from the company are writing reviews on a regular basis.
Ron
-
Thanks Ron for the clarification! I will have a look to see if there are any local directories that I have missed. In terms of reviews do you mean on the directories directly? Just because our clients send them to us by email so I will have to try and get them to write them on the local directories instead in that case..!Haven't heard of Spyfu so I will definitely have a look at that.Thanks again!
Jessica
-
Jessica,
I would look at a few things. First I was not clear on my earlier comment. Have you set up all the local directories? This would be both Google and Bing local, yelp,text,merchant circle, etc...
Second I would look at relative review strength. Your quantity and quality of reviews can be up to 40% of your ranking if everything else is equal.
Finally I would look at your competitive position on key words. I would use a tool like Spyfu to find out how your content compares. If there are some short falls you can expend your content in these areas.
Ron
-
Hi Ron.. yes thanks for this, we have done as much as we can in regards to off-page SEO and we have as many relevant articles and incoming links form industry websites but it doesn't seem to have much effect unfortunately..
-
Jessica,
I would suggest some off page SEO if you have not done this already. I have had phenomenal results in a situation like this.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reason of Keywords ranking up & down?
8 Keywords are increase in the last crawl report of my campaign but in next crawl report my keywords ranking badly down, only two keywords show in top in 50 rank and remaining 6 keywords are not in top 50 rank now.I want to know reason how its happened and what kind of activities done wrong by me?
Link Building | | renukishor1 -
Ranking Multiple Domains Simultaneously
What kind of strategy would one implement to rank multiple domains in SERPs? (One domain per keyword) I am looking more into link blocking and that, but I don't know the effectiveness and consistency of the strategy. Does anyone have any recommendations? I really can't be arsed giving every single site it's own full SEO treatment 🙂 Thanks very kindly and in advance for your thoughts 🙂
Link Building | | Ultra_Valves0 -
Struggling to re-rank website
A client of ours - www.helenbattphotography.com - was ranking well for local keywords. However, the rankings started to drop as of January this year (slowly) and quite considerably since May. We have not had any Google penalties. To date we have gone through backlinks and removed a few low quality/dubious links that were built around 5 years ago by another agency the client was using and also disavowed some others. This was done around 2 months ago. No impact to date. The website is hovering around page 4 and 5 for the keywords that it used to rank for on page 1 for. We are really struggling to increase the rankings for this client. We have introduced good, unqiue content to the site - not that this was ever really a problem on the site - but this has also made little difference. Would be great to get some feedback on the site and any obvious pointers that we might be missing here - a case of not being able to see the wood through the trees. Thanks
Link Building | | piperis0 -
Penguin 2.0 Loss of rankings
Hi all, My website http://www.tomlondonmagic.com has been hit hard by penguin. I was rank 1 for magician london, magician in london, magicians in london and now am ranking around 3-4 😞 I need to recover fast, anyone have any idea how to do this, what strategy to employ. It would be much appreciated as I have never been hit by an update so not sure on how to recover from one. Thanks!
Link Building | | TomLondon1 -
Will Ecademy closure affect websites google ranking
Hi, i think i must be the only one that did not know about Ecademy sale, well almost. In the past week I have had a number of people contact me who are angry that they did not receive an email about ecademy business network being sold off. These people are more than angry about their monthly payments leaving their bank acounts and not having access to the new site which is here www.sunzu.com/ Although a lot of people are angry of the handling of this, an important question i would like to ask is, with ecademy no longer being around, does this mean that all the hard work of people writing articles on ecademy and gaining link juice, will all this link juice vanish look forward to hearing your thoughts
Link Building | | ClaireH-1848860 -
What do you consider a low authority link directory
Dear All, I would like to weed out the low authority link directories that harm my site. Can someone explain me how you determine a low authority link directory? Do you look at "page auth." and "domain auth"? And do you consider all the links pointing to your site with a "page auth." and "domain auth" lower then - let's say 40 - as a low authority link directory? Thank you for your answers in advance! Regards, Thomas
Link Building | | ThomasH0 -
Quick Wins and 'Low Hanging Fruit' - how do I identify them?
Hello, I have fairly recently taken up a position as an in-house SEO, having previously had my own (not terribly successful) ecommerce venture, so my SEO experience is at beginner level. I have read a LOT in coming up with a strategy (Laura Lippay's 8 Step Strategy, amongst so much more on here, has been epic), and have come up with something fairly comprehensive. However, it's taken me months! This is partyly due to other non-SEO responsibilities, and partly due to finding my way around all the tools & resources available, how everything fits together and what should be prioritised over what. This is massively inefficient for future projects, or indeed if I ever got a job in agency, and so I need to get quicker/more productive. I keep reading about identifying and capitalising on 'low hanging fruit' - how does one go about this? Details would be hugely appreciated - starting from the bottom up, i.e. keyword research, competitive & backlink analysis, link building etc. For the record, I have zero coding capabilities (something I plan to rectify one day soon) and so my strategy revolves primarily around content and outreach, rather changing site architecture. In any case, our website seems well put together, since new content is indexed very quickly. Thanks so much in advance, Ali (UK)
Link Building | | AliClinks0