Setting up Goals in Analytics when no common 'order confirmation' type page
-
Hi
I'm working on a project/client and have asked them for the common url that shows whenever user finishes the purchase process so i cant set it up as a Goal in GA so we can track conversions etc
Since site is dynamically generated it does not have such a page.
Dev are suggesting setting up a new goal, generate a URL and script and they will append to a similar call.
Does this make sense/sound like it would work ? And is it quite easy to do that in Analytics ? Normally i just add a URL as a goal and jobs done, don't know about scripts etc !
Cheers
Dan
set up a new Goal and generate a URL and script and send that to us and we'll append this to a similar call we already did for this at your request originally
-
Thanks but no idea how to, what do i do just copy and paste the code in your above/most recent comment, change the word 'button' to something else (or add something else after it) like 'data-transaction-button'. Do i change every instance of 'data-paypal-button' in above script to 'data-transaction-button' too ?
Then i just email it to dev and ask them to add it to an external file on the site ?
What about the code in your first comment ? (which i had already emailed the dev team) does that need to be done first before code in your most recent post ? And how and where does one fire an event in javascript ?
Pls be aware i havn't got any site backend access, i've just been advising dev what i need done so i can track conversions etc but they have come back with a massive quote for that so if i can do myself great but have no dev or code experience
Really appreciate you taking the time to comment/help
-
That's a joke.
do it your self$("input[data-paypal-button]").click(function () {
_gaq.push(['_trackEvent', 'PayPal', 'Button', 'domain.com.au', 5])
})In the above code, all you need to do is add an attribute to the button, then include the script in a external file, job done
Where "data-paypal-button" can be anything, but should start with data- to keep with convention
'PayPal', 'Button', 'domain.com.au' can also be anything
See https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide?csw=1
-
Many Thanks Alan
I have issued these instructions to dev team and they have quoted £490 for setting up this 1 goal and £900+ for enabling and setting up e-commerce tracking which sounds extraordinary to me, Would appreciate your view, does this sound way of the mark to you ?
Normally developers i work with would implement these at less than half a days work
Cheers
Dan
-
Alan's approach is what we use as well for non-purchase related goals. We set an event in the function that verifies a form submission (linked to the submit, or in your case maybe purchase, button) so the event is fired when the form is submitted successfully. Then you can set the goal as that event being triggered, and you're good to go.
Hope that helps,
Chris Wilson
-
Look at events in GA, all you need to do is fire a event in javascript and that event can be your goal, a goal does not have to be an url, it just needs to be an action, a button click for example.
add an attribute to a button or link such as data-ga-event
then add code such as
$document).ready(function(){
$("*[data-ga-event]).click(function(){
//your google event here
}
})
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic drop after analytics troubles
Hi For two weeks we had an artifical low bouncerate & high pageviews/visit in our Analytics reporting. The day we corrected the bug in Analytics - our bouncerate & pageviews/visit returned to normal levels - however we saw our search traffic go down massively(-50% in sessions). The bug in the Analytics was caused by a second Analytics tag which was included in an external script which interfered with our own tag. The drop in traffic occurred just after the removal of the second script (which was only on our site for two weeks). We didn't touch our own tagging - and there were no technical changes on the site during this period, and there is no seasonal trend which could explain the sudden drop of traffic. We double checked our tagging - and the analytics tag is present & working on all the pages of our site. On the organic traffic report from analytics you can clearly see the when the troubles with analytics started & ended (artificial low bounce rate) - and that the traffic drop starts right after the reporting issue ended. Webmastertools also indicated a lower number of views/clicks, but not to the massive 50% drop. Is it possible that Google uses the measurements from Analytics for it's SERP's? Or should there be another reason, and where should we start looking? Appreciate your help! e5GmoMM
Reporting & Analytics | | DirkC0 -
What Parameters and Rules i set to track all types of click?
Hello Expert, If i want to track all types of clicks either link, button, drop down etc for my website then what parameters i add in "Event Tracking parameters" and what will be firing rules. I already have universal analytic and google tag manager. Track Type as even i selected in google tag manager now please tell me 1) what i add in category, Action, label? 2) what should be the rule. I will be really thankful to you if you give cut to cut answer instead of sharing post.
Reporting & Analytics | | bkmitesh0 -
Re-branding with Google Analytics
GM Mozzers, I apologize in advance if my description of this issue is confusing, but I'm doing my best here. Anyway, due to legal reasons, one of the publications I manage was forced to change their name. We set-up a 301 redirect from the previous domain and have also set-up an analytics profile for the new domain, however, as it stands, visits to the old domain outnumber those to the new domain 12:1. Is there anyway to set-up my analytics profile to the new URL so that this traffic is being attributed to the new domain and the new site, since, after all, it is a redirect. I hope that I explained this sufficiently. Any and all insight will be very much appreciated. Thank you in advance.
Reporting & Analytics | | NiallSmith0 -
Google Analytics Goal Tracking Head Match w/ Query Strings
Hello, I have what should be a simple question here but there is a small nuisance I am trying to make sure I have configured correctly. We have a product based website w/ no e-commerce because they sell through a dealer network. All these product pages have "Where to Buy" links and the URL after you click where to buy always uses the query string ?r=XXX. Example: www.mysite.com/product/category/subcategory/product-name?r=12345 I want to setup a goal in GA with a URL and configure head match on the "?r" but which of the following is exactly how it should be configured with the "Goal URL" ?r= ?r r= Does it matter, because I had it setup as "?r" and it was never registering any goals. Do I need to leave off the "?" and just have it be r= Thanks in advance for the respones.
Reporting & Analytics | | Bevelwise0 -
Google Analytics All Kinds of Messed Up
Anyone have their google analytics go straight crazy on Thursday, 8/11/2011? 30% increase in visits No increase in visitors Huge drop in pageviews and time site Higher bounce rate More return users
Reporting & Analytics | | ChrisKolmar0 -
Google Analytics - Intelligence Custom Alerts
When you add an intelligence custom alert does it look at the history and backdate issues? I've added a few custom alerts, even basic ones like my homepage gets 5 views, create an alert. I either need to wait a day or something is going wrong. Cheers.
Reporting & Analytics | | Seaward-Group0 -
How do shortened links show up in Google Analytics?
Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone? E
Reporting & Analytics | | ErinTM0 -
URL Structure and Analytics Reporting
Since there are no dumb questions, here's mine: Our url structure currently displays the date followed by the post title. However, our news website has many categories like world, sports, entertainment etc. Now, when tracking in GA we get to see how many hits a specific page is getting (like entertainment) but since the category is not defined in the URL GA does not add the detail story views to the category page views. To illustrate further, a story from the entertainment section maybe displayed on the Home page and a reader may click on that story and read it without going to the entertainment page. This however, does not reflect in the analytics for that specific page(in this example, the entertainment page). My question is, should we ammend the url structure to include the categories, if so, would the editor have to do that while composing the post or is there some other way. We are using WP. Or should I create some filters or something on GA. Thanks!
Reporting & Analytics | | RishadShaikh590