I'm a noob. Keywords for new ecommerce site. Should I go for the "big boys" or start small?
-
Hey guys,
My ecommerce site sells fair trade jewelry, bags, shoes from developing countries. I used the Keyword difficulty tool and came up with a list of about 50 keywords. Should I focus on the 29%-50% difficulty keywords or go for the 50%-75%? Or a mix of both?
Thanks so much,
Adam
My list is attached in a .jpeg
-
Thank you polarking, I'll keep that in mind as I progress. Appreciate it!
-
Thanks for the reply!
-
For a brand new site, I would start out with targeting the less competitive keywords as your top priority so you will hopefully see some progress rather quickly. If you start out focusing on the highly competitive keywords, you might get discouraged since it is awfully hard to rank for competitive keywords with a brand new site. I would suggest gradually moving onto the harder and harder keywords as your site grows and establishes itself as an authority down the road. If it is not feasible to target some of your phrases with individual product pages, then I highly recommend adding a blog to the site to target these keywords. Good luck!
-
I would use all the factors you displayed in your picture. Search volume is also important, I would also check the trending graph included in the keyword tool this will help you pick the right time to start ranking for those keywords. Develop natural and clean content to support your keywords you are trying to go after
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long tail keyword research
Hi guys, what is the best practice to find the long tail keywords, like Google Instant Suggestion, people also search, or moz keyword explorer I have experienced a lot in MOZ pro Keyword Planner, but now I want to know easiest way to find long tail keywords for my website olehana Makeup, still I'm using just 3 keyword that I already ranked in Google SERP top 3 positions now I also want that some long tail keywords also gets ranked.
Keyword Research | | daimon670 -
Pinterest are the links "Do-follow" or "No-follow"
Hi I recently signed up for a Pinterest account, but I can not tell if the link on your profile page is "Do-follow" or not. Thank you in advance for your help.
Keyword Research | | Dalessi0 -
Different landing page "stole" keyword.
Hi everyone. So I optimized and used the on-page grader for landing page A. I got it down from 15 to 9 on its ranking. Weirdly, that keyword and landing page A tanked to 60 on its ranking, seemingly overnight. While this was all happening, landing page B, which was never optimized for this keyword, effectively "stole" the keyword and it now has a ranking of 9 for this keyword. As I see it, this keyword and landing page B don't match as well as the keyword and landing page A, but I don't want to lose the increased organic traffic I now receive. Does anyone have insight to this or direct me to an already answered question regarding this? Thanks a ton, -Josh
Keyword Research | | SpectraCal0 -
Ranking a homepage for keywords
We recently found a handful of keywords we would like our homepage to rank for (for example - customer experience). On our homepage we have articles (4-5 posted daily) that feature the keywords we are targeting (one being customer experience). How do the keywords we are using in our daily articles that are posted to the homepage affect the overall keyword ranking for the homepage? In other words do the keywords used in the articles (title, first 2-3 paragraphs, meta description, etc.) all roll up/build up to the homepage's keywords or how does that work?
Keyword Research | | carlystemmer0 -
Keyword stuffing
Just wondered whether you think the footer text here on tis page constitues 'keyword stuffing'. I think it does but wondering why they haven't been penalised for it. http://www . lippyliciouscakes . co.uk/ Thoughts? Many thanks.
Keyword Research | | littlesthobo1 -
How to improve keyword rank
Hello, I have made some changes to my site within the last 1 1/2 months and have not seen my keyword ranking improve whatsoever; however, my page rank has gone up. I have made all the changes that my campaign suggested, and yet there is still no change to my keyword rank. Please advise me on what I'm doing incorrectly or what I should change. Thank you
Keyword Research | | thelearningman0 -
What do broad match keywords represent?
Exact match is perfectly easy for me to get my head around - broad match, not so much! Take the phrase, "removing blueberry stains." Is the broad match data for this that I'm seeing in the Google keyword tool for searches that involve any of these particular words, in any phrase, in any order - just so long as they're all there? Any help with this concept would be much appreciated.
Keyword Research | | ZakGottlieb710