I'm a noob. Keywords for new ecommerce site. Should I go for the "big boys" or start small?
-
Hey guys,
My ecommerce site sells fair trade jewelry, bags, shoes from developing countries. I used the Keyword difficulty tool and came up with a list of about 50 keywords. Should I focus on the 29%-50% difficulty keywords or go for the 50%-75%? Or a mix of both?
Thanks so much,
Adam
My list is attached in a .jpeg
-
Thank you polarking, I'll keep that in mind as I progress. Appreciate it!
-
Thanks for the reply!
-
For a brand new site, I would start out with targeting the less competitive keywords as your top priority so you will hopefully see some progress rather quickly. If you start out focusing on the highly competitive keywords, you might get discouraged since it is awfully hard to rank for competitive keywords with a brand new site. I would suggest gradually moving onto the harder and harder keywords as your site grows and establishes itself as an authority down the road. If it is not feasible to target some of your phrases with individual product pages, then I highly recommend adding a blog to the site to target these keywords. Good luck!
-
I would use all the factors you displayed in your picture. Search volume is also important, I would also check the trending graph included in the keyword tool this will help you pick the right time to start ranking for those keywords. Develop natural and clean content to support your keywords you are trying to go after
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Organising
Does anyone know of any tools to aid organising keywords? I'm currently using Excel extensively in an effort to bring some organisation, however it is very labour intensive.
Keyword Research | | seoman100 -
What's the difference between broad and exact match in Google's keyword research tool?
The exact match option shows you much smaller numbers. And Google's explanation of each isn't comprehensive. Can someone explain the difference between the two with examples? Also, which one is it better to target while doing SEO research?
Keyword Research | | davhad0 -
Keyword Research?
What is the best way and best tool to conduct Keyword Research for my site? With the Pro service is there a way to find out better keywords to add to my website? I am receiving emails that my web site is being crawled and will be completed in seven days and so far this is not a "Report Card"? is that correct? Thanks for any information
Keyword Research | | mikedw1 -
Google Keyword Tool Regional?
If you use the Google keyword tool while logged in to your Google profile, will the keyword tool attempt to show you regional or local suggestions?
Keyword Research | | waynekolenchuk0 -
Two for the price of one: Can I rank for multiple keywords when only targeting one keyword?
If I'm optimizing for a specific keyword, is it accurate to assume that by ranking for that specific keyword that I will also be able to rank for similar or root keywords merely by ranking for the original keyword? For example, if I'm targeting 'free online bucket list' is it safe to assume that I will also be able to inadvertently rank for 'online bucket list' or 'free bucket list'? Can I assure clients of this? Or if I'm targeting 'Colorado grocery store' should I also naturally rank for 'grocery store Colorado' and not need to make both of these my targeted keywords?
Keyword Research | | derrickkuhn0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0 -
How do I figure out which keyword to optimize for?
What's up guys! We run a site for tennis players and courts in the whole country - http://www.tennisround.com/. People use the site to find a tennis partner at their skill level and send each other invites to set up matches, it's also used to find local tennis courts. The question is - Which keyword(s) should we optimize the site for and how? Cheers, Alex 7h1HKYL_jJ0 sYaQH 7h1HKYL_jJ0 sYaQH 7h1HKYL_jJ0
Keyword Research | | tennisround0 -
Google Keyword Estimator
Hello Does the Google traffic estimator include the impact of instant? For example, if I type the phrase "London restaurant", instant may provide a list of search results for the phrase "London restaurant guide" prior to me confirming whether or not I just want to search using the phrase "London restaurant". Is this registered in any way as a search for the phrase "London restaurant guide" (i.e. does Instant impact upon the search volumes presented in the Google traffic estimator)? In addition, is there any up to date assessment on how reliable the revised traffic estimator is? The tool currently suggests that for a well known brand we are working for does not have any search volume (over a whole year) for the brand keyphrase when used in isolation (there is traffic for various combinations of the brand and a generic term). However, as one would expect, our analytics data is showing that there are in excess of 1 million annual visitors that use the brand keyphrase in isolation to access the website via natural search and nearly 1.5 million via PPC. Is anyone else getting these problems? Thanks in advance for any assistance. Rgds Neil
Keyword Research | | mccormackmorrison1