Do Local Search Efforts (Citations, NAP, Reviews) have an impact on traditional organic search listings (without the A, B, C mapping icons), but rather the traditional listings?
-
Are citations, NAP, Reviews, and other local search efforts impact traditional SEO listings? Can one elaborate?
-
Hi Donna,
yes I agree with you completely. If the marketplaces saturated for instance if you ever tried to rank for attorneys it's not easy.
I no that Google is now taking your KML file from Google maps and long with your longitude and latitude to mark the map that is important information that you should have
(The latitude and longitude is not being used by Google as to my knowledge yet however the KML is and needs it)
I have a client that is a very competitive market right now in the city of Toronto not a extremely large city but not the extremely small city either and we're doing very well with local its not easy to do but you can rank with older companies thought to be an institution that could not be removed from Google's first place especially with universal ranking
-
I agree with all of the above and just want to add that those local links can make a big difference to a small business in a non-competitive market. Now if you're a SEO company trying to rank for SEO in Seattle, forget it. But if you're a in a niche market in a small community, it can make a real difference.
-
Nice answer from Keith! I'll add to this that, from a purely organic perspective, most structured citations (i.e. citations built on local business directories) do contain a link to your website or a landing page on your website. Given the role links play in organic, I'm sure these help a little, though I can't quantify how much. It may not be a whole lot, given the predictability of these types of links for local businesses. Your website is your strongest organic ranking factor if you are a local business, so it needs to be great!
-
If you're looking for somebody to verify what Keith said I agree with him 100%
http://moz.com/local-search-ranking-factors
http://searchengineland.com/13-semantic-markup-tips-for-2013-a-local-seo-checklist-143708
sincerely,
Thomas
-
Ok, yes and no... Wait.. let me explain! : ) Really, it depends on how you look at it. Citations, NAP, Reviews, in general are not going to affect your traditional organic SERP placement (except on a local level). However, think about this from a promotional perspective. If your business has a stronger local presence because of your local citations, NAP, and reviews, you're probably more likely to get link love from other bloggers who see your website as more authoritative (if you're pushing out great content consistently on your blog with a good social promotion strategy). Part of your efforts will be to find unsolicited citation opportunities from local "niche" websites who usually pass great authority. These niche local sites have a huge impact on your local optimization and traditional organic listings.
So, yes their is significant impact on your traditional organic presence by doing proper local SEO but there is no real value passed from typical citations that you'd find from getlisted.org or reviews to your traditional organic presence.
http://moz.com/webinars/how-to-be-a-local-search-superhero
great mozinar to learn more about local search.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Causing Duplicate Content
I use Opencart and have found that a lot of my duplicate content (mainly from Products) which is caused by the Search function. Is there a simple way to tell Google to ignore the Search function pathway? Or is this particular action not recommended? Here are two examples: http://thespacecollective.com/index.php?route=product/search&tag=cloth http://thespacecollective.com/index.php?route=product/search
Intermediate & Advanced SEO | | moon-boots0 -
How to deal with number swaps for organic results?
Hi mozzers, We used to have a proxy URL for our paid search campaigns and we just transferred all of that into the main domain(that ranks organically). Since we were using phone numbers swapping for paid search, I am afraid that it will harm our organic local results as I am seeing phone number swapping. Can the bots distinguish a swap number and a real phone number or will it impact our local SEO results( because of an inconsistent phone number)? Thanks for letting me know!
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Using Pagination for eComm Reviews Pages
Hi All, An eComm site has product pages where only 10 customer reviews are found in the source code on the product page, no matter how many reviews the product actually has. ALL reviews (including the 10 displayed on the product page) are located on a subdomain, split into many pages dependong on how many reviews a certain product has (some have well over 100 unique reviews). Reviews page: http://reviews.americanmuscle.com/0065-en_us/charcoalamr-18x8-0512-pirelli-stan/american-muscle-wheels-amr-charcoal-wheel-pirelli-tire-kit-18x8-05-14-all-reviews/reviews.htm Corresponding product page: http://www.americanmuscle.com/charcoalamr-18x8-0512-pirelli-stan.html I'm fearing a Panda related problem here, especially since thousands of products have only 1 or two reviews, duplicated on the reviews.americanmuscle.com page and the corresponding product page. I also do not want to lose the unique content on the second and third reviews pages simply by noindexing/canonicaling them to the product page. My question is whether or not I can paginate the reviews.am pages in a way that the product page is "page 1" and the first reviews page is "page 2," second reviews.am page is "page 3" and so forth. Are there issues associated with domain-to-subdomain pagination? Can I utilize the pagination tab in this manner in the first place? There are currently more than 57,000 of these review.americanmuscle.com pages in the index that I would like to clean up so any/all suggestions are appreciated.
Intermediate & Advanced SEO | | andrewv0 -
What should happen to expired real estate listings?
For a real estate website, when a house is sold or taken off of the market. What should happen to the listing? 301 redirect it to the grouping (such as zip code or city) which that listing resides in? 404 it?
Intermediate & Advanced SEO | | wattssw0 -
The right way for review count?
Hi, I have a question that kinda bothers me for a while now and would love to hear you guys thoughts on this matter. One of the categories in my websites is services reviews, for example:
Intermediate & Advanced SEO | | Ouzan
http://www.websiteplanet.com/review/questionform/ Recently we upgraded the site and gave users the option to write their own review as well. Now as you can see, the way it works is that we write a very big and informative/professional review ourself and in addition we give users the option to write their own reviews and share their experience with the service. Now My question is:
There is the itemprop-review count thingy, now we did it so if 0 users wrote a review it will show 0 reviews on the count.
Is it correct? (Feel free to check the site code yourself)
Or is it wrong? because their is actually 1 review (our editors review) I hope I explained my self well...
If not, please let me know what is unclear. Thanks!0 -
Has anyone else seen a Google Plus Local listing displace a regular search listing?
I have a particular site that I have been working on for about eight months and had the site on Page 1 of Google search results for eight keywords (they are fairly small local-based keywords, so I'm really not trying to boast). Perhaps six weeks ago for two of the keywords we popped into the #2 position for Google Plus Local results. When this happened the site completely disappeared from the regular search results. A couple weeks later, the Google Plus Local listing was gone, and the site was back on Page 1 in the regular listings. This has gone back and forth several times, with either a very high Local result or a very high regular search result, but only one at a time. I suppose it would make sense for the same site to only be able to have one position on the front page at any given time, but my searches for info on this have been entirely fruitless. Has anyone else seen anything like this or have any thoughts? Cheers.
Intermediate & Advanced SEO | | IanKietzman271 -
Fixing scattered incorrect NAP for Local Listings
I have several clients who have old addresses scattered around the search engines. Correcting them all individually is extremely time consuming and I'm looking into services like Yext and Localeze, but they tend to be fairly pricey. Does Localeze actually end up correcting most of the random listings? Is there any other services I should be aware of? Thanks! Tom
Intermediate & Advanced SEO | | TomBristol0 -
Additional page listings under main listing in google
Hi, I'm working on the SEO for a site and I'd love to get the additional page links under our main site link in google, any ideas as to how we can achieve this ? Thanks,
Intermediate & Advanced SEO | | Prongo0