Verifying Site Ownership & Setting Up Webmaster tools for clients who use Hubspot
-
We are a Hubspot partner agency. I'm trying to find the best route for managing Google's tools as an extra resource for insight, not the primary basis for marketing effort. I also want to explore adwords in more depth. Finding a lot of our clients don't have one or the other or both Analytics/Webmaster tools in place.
- Can I verify site ownership to set up webmaster tools simply by having admin access to their analytics account or will that require ownership of the analytics account? With Google merging things together these days I'm not sure of the best approach to take.
- Usually clients have their site hosted somewhere and built on some platform and ADD a Hubspot blog and the landing pages/cta's, Hubspot tools on a subdomain hosted by Hubspot. Hubspot has tools in it's website settings for adding google analytics (actually it's just a field to add code to the header area). If a client has universal analytics on their primary domain do I still need to go and add a separate analytics property for the subdomain and go through Hubspot's tools to install it on the subdomain? Or just use the same code from their primary domain and add it to the Hubspot header? What is the best route?
Any additional thoughts on this subject are welcome - with so much updating and changing coming from Google (and Hubspot as we implement 3.0 - COS) I'm trying to avoid wasted effort, outdated methods, etc.
Thanks!
-
We were able to successfully verify ownership using the Meta Tag method from WMT. We copied the meta tag, logged into Hubspot, and under Content Settings > Page Publishing, we pasted the meta tag in the Site Header HTML box.
Hope this is helpful!
-
I'm curious - were you able to figure out how to verify Hubspot content in Webmaster Tools?
-
I'm a Hubspot user and have been unable to verify the subdomain we are using in WMT, as the root returns a 404, and webmaster tools will only accept a URL with a 200 response.
Hubspot will not allow you to put files in the root directly eliminating the file upload option...
I'm curious to learn if you were able to find a way to verify.
-
If they don't have a Webmasters account, you don't need Analytics to set it up. Just just need your own Webmasters account and add it that way.
The second scenario is exactly that. Remove the code from the website and re-verify again.
-Andy
-
Thanks for the feedback.
Andy, what about when they don't have a webmaster account in place. Most of the time, they don't - so I'm wanting to add that (set it up for them) and use the analytics to verify site ownership. Sounds like Bill is doing it this way.
If they already have a webmaster account in place and don't know it (someone created it for them and either didn't tell them or it got lost in personnel changes and so on) what's the remedy? Find and remove the code from the website and start fresh?
-
Hi Lisa,
If you want to verify a website, then you need access to their Webmaster account. They will need to set you up as an admin, or you will need to add them to your own profile.
As an admin, you can do most things, but you will never be able to do things like send a disavow file - this needs the owner to do it.
-Andy
-
Lisa, if you have admin access to the Google Analytics accounts, that generally should be enough to verify Google Webmaster Tools. I have only run into issues verifying the site with Webmaster Tools if the site doesn't have the latest Google Analytics tracking code on it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving wordpress themes, any best practices on setting up Google Analytics for the change?
We currently have a mess of filters and views in our Google Analytics instance. We have a chance to make a clean start. Wondering if creating a whole new property is a good idea? Or just some additional views? Any other pointers would be greatly appreciated. Thanks!
Reporting & Analytics | | jill.myers0 -
Should I use sessions or unique visitors to work out my ecommerce conversion rate?
Hi all First question here but I've been lingering in the shadows for a while. As part of my companies digital marketing plan for the next financial year we are looking at benchmarking against certain KPIs. At the moment I simply report our conversion rate as Google Analytics displays it. I was incorrectly under the impression that it was reported as unique visits / total orders but I've now realised it's sessions / total orders. At my company we have quite a few repeat purchasers. So, is it best that we stick to the sessions / total orders conversion rate? My understanding is multiple sessions from the same visitor would all count towards this conversion rate and because we have repeat purchasers these wouldn't be captured under the unique visits / total orders method? It's almost as if every session we would have to consider that we have an opportunity to convert. The flip side of this is that on some of our higher margin products customers may visit multiple times before making a purchase. I should probably add that I'll be benchmarking data based on averages from the 1st April - 31st of March which is a financial year in the UK. The other KPI we will be benchmarking against is visitors. Should we change this to sessions if we will be benchmarking conversion rate using the sessions formula? This could help with continuity and could also help to reveal whether our planned content marketing efforts are engaging users. I hope this makes sense and thanks for reading and offering advice in advance. Joe
Reporting & Analytics | | joe-ainswoth1 -
Can you tell MUV data on websites using MOZ?
I want to write reports on other websites and need to know MUV data on them
Reporting & Analytics | | WeAreVillage0 -
Bing Webmaster Tools data discrepency on traffic
Hi, For a given time period in Bing Webmaster Tools it says that combined clicks from Bing and Yahoo organic search are about 4,700 total, for the same time period in Google Analytics, combining sessions for Bing and Yahoo Organic comes out to about 8,900 total. Has anyone else experienced this discrepancy? Is this common? How can I get 8900 visits from 4700 clicks?
Reporting & Analytics | | IrvCo_Interactive0 -
Google analytics vs Webmaster tools data
Hi Which is more accurate WT or GA data ? Since GA reporting a KW (thats very recently fallen from page 1 to 3 hence looking into data to find the cause) in the Organic part of Search tab as having generated just 1 visitor over a month (hence presuming fall could be due to low visits from a page 1 result) whilst under Search Engine Optimisation tab (data sourced from WT i think) its reporting 5 click thrus from 150 impressions over same period resulting in a quite good 3.33% CTR (hence wouldn't expect to be the cause of a fall) and what i would have thought GA would report as 5 visits instead of the 1 they do report !? The reason im looking for answer in the data is because no on-page has changed and still scoring a grade A and off page metrics have all improved across the board (apart from small drop in majseo's Trust Flow) such as increased links, RD, Citation Flow, Ref Subnets etc etc etc Cheers Dan
Reporting & Analytics | | Dan-Lawrence0 -
How to track and verify 301 redirects from 22 old websites to a new one?
Me and my team have just finished a website which will replace 22 old ones (6 main domains and 16 sub-domains, 19 in wordpress and 3 in Joomla). This means more than 20,000 links that we're trying to redirect with the most granularity possible. But we're experiencing a lot of conflicts because of the quantity and variety of links and the interference of Wordpress. And I'm having trouble finding which links are working and which aren't. I have a URL list in a plain .txt file for every website, is there a tool that can check these links for me? I've tested many wordpress plugins, but I didn't find a good one. Thanks!
Reporting & Analytics | | bernardovailati0 -
What to get from google Webmaster tools?
Hi everyone, I've been doing optimization for our websites and tracking the results regularly but don't really know what the results actually mean. I heard that I need to check the traffic and organic results from Google analytics and Google webmaster tools. Everybody says something and not sure what to do? Is there anyone clarify the SEO process for me - when to do what and why in simplest way? Thanks in advance,
Reporting & Analytics | | WTGEvents0 -
Organic bounce rate after site re-launch
3 months ago a client of mine re-launched theoir web site (after having a lot of work done on it). Since then, many of the SEO indications are good - more non-paid keywords sending search visits, more organic visits overall, more URLs receiving entrances via search, etc. The issue is that their bounce rate has been increasing pretty much EVERY week since. Has anyone seen a similar issue and what could a potential solution be for this? Thanks everyone!
Reporting & Analytics | | CathalOMaoilfhinn0