SEO for One Page Websites
-
Hi
Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs.
Many thanks in advance.
-
Yes, if a service is no longer active, we would 301 it to the landing page on the main domain.
-
I guess you would 301 if the offer doesn't exist/apply anymore and canonicalise if the page could have a long-term practical use even after the promotion expires. Right?
-
In essence we want to go after 1 main keyword phrase on that one-page, and we'll mention that in the metas. But your suggestion of adding more text to widen the keyword cloud is great.
-
Suppose that's not wholly unreasonable. Just make sure to have some good links (that are natural and non-spammy-looking) pointing back to the main domain.
-
I ran out of Good Answers clicks
I agree with you Rand. The SEO in me wants to extend to a few additional (keyword focused) pages as well. It is indeed a shame to waste good authority. Even though the website owner has a good (broad) authority website, he really wants to widen his net by adding these one page exact domain match website... and I just want to be super-prepared
-
Thanks for the link Darren - My site search on SEOmoz wasn't as successful
-
When it comes to single page sites, make sure you're matching strategy appropriately. It's very hard to win the long tail, and there's often a lot of domain authority value (if the site/page earns lots of links) that goes unspent, meaning you could have more pages/content that could rank well if you added them to the site.
I like to think of these one-pagers as being great promotional vehicles that can later be wrapped into a larger marketing/brand effort by rel-canonicaling or 301'ing back to a reproduction of the content on your larger site. Maybe it's just the thrifty SEO in me, but I hate to see that domain authority wasted
-
I second the dont be scared of document size recommendation BUT you need to understand the audience you're trying to access and what you want them to do - you havent given us anything to go on really
If people are already pre-bought in and you just want to capture email addresses, then you just need somethign simple and use conversion optimisation to maximise capture
If its early in the buying cycle and you are trying to educate customers, then go to town - add maps, video, images etc as appropritae and make sure to tag them well.
I have also started to write my content with the SEOmoz LDA tool - its pretty fantastic for making sure you don't miss anything important out and end up with a rich, informative page
-
My advice is not to be scared of document size. Have as much data in there as needed to inform and provide regular call to action throughout. Good semantic structure will help Google understand what you're really about. Don't stuff your TITLE with many things - I am guessing you're about a single product or service. Often people try to put too much in key areas, forgetting that Google will pick up miscellaneous other terms from the page and have it rank for it as well.
-
Well the guide is still very good. However, one might add some sharing buttons for Twitter/Facebook, as these seem to be important rankingfactors nowadays.
-
You can't do any better than this guide for optimization of a single page:
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is page speed important to improve SEO ranking?
I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking. Is this true? And if it is, how do I improve it, do I need an agency?
On-Page Optimization | | jasparcj0 -
One Main Brand Domain - One EMD which Ranks Better
Hello SEO MOZers! We have one one main ecommerce site and I have just discovered we have an EMD sitting on a .co.uk, for one of our premium product ranges, and it actually outranks our main website. It appears on page one. My question is how do I handle the EMD? I don't want to start building authority to this site, as we are currently developing the main brand site, however I can't ignore that it is ranking. There is relatively little content. There are links on the page (it's only one page) that go through to the product section on the main site. But should I 301 redirect it? What would be your advise? I want to capitalise on any traffic we could benefit from, and ultimately I want the main site to rank better for this product's keywords. Any help would much appreciated.
On-Page Optimization | | CarlaAction1 -
Best On page SEO guides needed.
I know my question looks so basic but let me explain what I want. I want advanced on-page SEO guides, should include something new exce[t the below listed things: title, description keyword in article content length video images with alt tag headings external authority links internal links please share something new....
On-Page Optimization | | hammadrafique0 -
301 to Intermediate Page then Rel=Canonical from Intermediate to target page
Hi I'm working on an eCommerce site and don't have direct access to the CMS. I had requested developers to provide me a facilty to 301 via htaccess however this is working slight differently. I need guidance from experts whether it's okay or not: Old Page: example.com/old Target New Page: example.com/new After Implementing the redirect, It redirects to an intermediate page or in other words, The same target URL with a question mark added: example.com/new? (notice the question mark in the new URL) This intermediate page has a canonical tag for the exact target URL. So, if I 301 redirect example.com/old to example.com/new? (Intermediate page) and If the intermediate page example.com/new? has a canonical tag for the exact target URL (example.com/new), Will I be able to pass the link juice and authority of old page to the new page?
On-Page Optimization | | Ankkesh0 -
Home page keyword effecting internal page ranking
Hello, My client has a second keyword for the home page that is competitive. The home page is not being ranked for this keyword. Instead, an internal category page is ranking. This internal category page is more relevant than the home page - it shows the categories for the actual products that this term refers to. But everyone around us in Google's page results has far more backlinks than the internal page, and we're all heavily optimized for this term. My question is, is it safe to pull the second term off of the home page or is this internal page strong because it is somehow being strengthened by the home page optimization?
On-Page Optimization | | BobGW0 -
Seo category or specific seo page?
To rank in google.bg for key phrase like "seo optimization for web" which do you thing is better: To make most of the backlinks with anchor text "seo optimization for web" to point to a link that is a category with many seo articles or to point to a single page from this category?
On-Page Optimization | | vladokan0 -
How do I avoid duplicate content and page title errors when using a single CMS for a website
I am currently hosting a client site on a CMS with both a Canadian and USA version of the website. We have the .com as the primary domain and the .ca is re-directed from the registrar to the Canadian home page. The problem I am having is that my campaign produces errors for duplicate page content and duplicate page titles. Is there a way to setup the two versions on the CMS so that these errors do not get produced? My concern is getting penalized from search engines. Appreciate any help. Mark Palmer
On-Page Optimization | | kpreneur0 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340