How to add ">" category reveal in google search
-
When i look through google search and see some website categories their site this way. For example groupon
www.groupon.com › Coupons › Browse Coupons by Store
how do you do this for a website? for example wordpress. does this help with seo?
-
Hi,
These appear because of rich snippets. You need a breadcrumb rich snippet - either schema.org or microformats. There is another one but I'm having a brain fart and can't remember it... Hopefully someone else will!
It doesn't work with ssl sites though - once we put our ssl I lost all my lovely rich snippets in the serps! Maybe big G will make a change on that though since they've announced that they will give a slight ranking boost to ssl sites... My fingers are crossed anyway!
Hope this helps,
Amelia
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On Page #2 of Bing But Nowhere on Google. Please Help !
Hi, community. I have a problem with the ranking of my blog and I hope anyone could help me to solve this problem. I have been trying to rank my blog post for a keyword for almost 6 months but still getting no success. My URL is: this blog post
White Hat / Black Hat SEO | | Airsionquin
Target keyword: best laptops for college The interesting fact is that the post has been on page #2 of BING but nowhere on google. It was on page #3 of google for about one month, but it's been 1-2 weeks gone(not ranked anymore but it's still well indexed). The post has been replaced by another post of my blog(let's say post A) which doesn't have any link. The Post A is ranking on page #4 right now.
The weird thing is my post which ranks for this keyword frequently changes. One day the Post A was on page#4 then after a few days it changed to the post B. Yesterday I searched on google for a keyword "number one on bing but nowhere on google" and then I
come across to read this article on MOZ community and one of the people here said that it was over optimization issue. I think my post has been suffering for an over optimization penalty algorithm. Just for your information, I have been building backlinks to this URL for the last 5 months(it's 1+ year old). It has backlinks only about 1,5k from 200 domains(according to ahref). I have used the exact match anchor only under +/- 2%. The rest is branded, naked URL and generic anchors.
So, in this case, I thought that I haven't done any over anchor optimization.
I have checked the keyword density and I found it was "safe". One important thing I can remember before the post has gone is I add a backlink from lifehack.org(guest post) with exact match anchor.
I suspect this is really the cause because 2-3 days after doing that then the post is gone(dropped) and replaced by another post of my blog(as I've mentioned before). But it's very strange because the amount of the anchor keyword(including the long tail) is only about 10(from 200 domains) or only 5% which mean it should be safe. I'm so Sorry. It's a long story 🙂 So, What is actually happening to my post? and How to fix this problem... Please..please help me... Any hep is appreciated. By the way, Sorry for my poor english.. 🙂0 -
Google webmasters tools, Majestic and Ahref in a simple case study (Bad links and Good links)
Hey guys, This case study started from here. A simple summary, I discover that I got +1000 backlinks from Blogspot though Google webmasters tools after making a connection with owners of these blogs which points to my new blog. Before starting I proudly invite Thomas Zickell and Gary Lee in this discussion. I wish you accept my invitation. Let's go to the main point, I've used Google webmaster tools so I will start with. Then Ahref which used by **Thomas **and then Majestic which used by Gary. Take a look at "001" screenshot, you will see that Google webmaster tools discovered 1291 links points to my site. Take another look at "002" screenshot, you will find that there are 22 domains points to my site. Most of them are good links since they are coming from websites such as Google.com, Wikipedia.org, Reddit, Shoutmeload, WordPress.org, ...etc. Beside +1000 backlinks came from Blogspot.com (blogs). Also, there's some bad links such as this one came from tacasino.com Necessary to say that I've got some competitors and they nicely asked me to stop the competition for some keywords and I've ignored their request. So, I'm not surprised to see these bad links. At "002" screenshot, we can see that Google didn't discover the bad links as they discovered the good links. And they discovered a lot of backlinks which not discovered by any other tools. **Let's move to Ahref, ** I will use screenshots provided by Thomas. At "003" screenshot, you can see Ahref report that say 457 links from 10 domains. By the way, social engagements data are wrong. I got more than zero engagements .. really. At "004" screenshot, you can see domains points to my site, links with anchor text. Take a look at the second link you will find that it's a spammy link coming from PR2 home page since it's is over optimized. the third link is also a spammy link since it coming from a not-relevant website. Beside other bad links need to be removed. So, Ahref didn't discover all of my good links. Instead of that it discovered few good links and a lot of bad links. In a case like this a question come needs to be answered since there are some people trying so hard to hurt my site, Do I have to remove all this bad links? Or, just links discovered by Google. Or, Google understand the case? **Let's move to majestic, ** Gray Lee provided data from majestic which say "10 Unique Referring Domains, with 363 links, 2 domains make up a majority." Since Gray didn't take any screenshots I will provide mine. At "005" screenshot, you can see some of the bad links discovered by Majestic. Not all of them discovered by Ahref or Google. In the other hand, Majestic didn't discover all of my Good links. Also, there's a miss understand I would like to explain here. When I published the Discussion about +1000 link. Some people may think that I trying to cheat you by providing fake info and this totally wrong. I said before and I'm saying that again you are so elite and I respect you. Also, I'm preparing for an advanced case study about this thing. If any expert would like to join me this will be great. Thank you for reading and please feel free to share you thoughts, knowledge and experience in this Discussion. EE5bFNc jYg21cf Xyfgp28.png iR4UOwi.png D1pGAFO
White Hat / Black Hat SEO | | Eslam-yosef1 -
Why isn't a 301 redirect removing old style URLs from Google's index?
I have two questions:1 - We changed the URL structure of our site. Old URLs were in the format of kiwiforsale.com/used_fruit/yummy_kiwi. These URLs are 301 redirected to kiwiforsale.com/used-fruit/yummy-kiwi. We are getting duplicate content errors in Google Webmaster Tools. Why isn't the 301 redirect removing the old style URL out of Google's index?2 - I tried to remove the old style URL at https://www.google.com/webmasters/tools/removals, however I got the message that "We think the image or web page you're trying to remove hasn't been removed by the site owner. Before Google can remove it from our search results, the site owner needs to take down or update the content."Why are we getting this message? Doesn't the 301 redirect alert Google that the old style URL is toast and it's gone?
White Hat / Black Hat SEO | | CFSSEO0 -
When you get a new inbound link do you submit a request to google to reindex the new page pointing at you?
I'm just starting my link building campaign in earnest, and received my first good quality inbound link less than an hour ago. My initial thought was that I should go directly to google, and ask them to reindex the page that linked to me... If I make a habit of that (getting a new link, then submitting that page directly to google), would that signify to google that this might not be a natural link building campaign? The links are from legitimate (non-paid, non-exchange) partners, which google could probably figure out, but I'm interested to know opinions on this. Thanks, -Eric
White Hat / Black Hat SEO | | ForForce0 -
Content box (on page content) and titles Google over-optimization penalty?
We have a content box at the bottom of our website with a scroll bar and have posted a fair bit of content into this area (too much for on page) granted it is a combination of SEO content (with links to our pages) and informative but with the over optimization penalty coming around I am a little scared if this will result in a problem for us. I am thinking of adopting the process of this website HERE with the content behind a more information button that drops down, would this be better as it could be much more organised and we will be swopping out to more helpful information than the current 50/50 (SEO – helpful content) or will it be viewed the same and we might as well leave it as is and lower the amount of repetition and links in the content. Also we sell printed goods so our titles may be a bit over the top but they are bring us a lot of converting traffic but again I am worried about the new Google release this is an example of a typical title (only an example not our product page) Banner Printing | PVC Banners | Outdoor Banners | Backdrops | Vinyl Banners | Banner Signs Thank you for any help with these matters.
White Hat / Black Hat SEO | | BobAnderson0 -
Google rankings dropped like a stone
I've heard of this happening many times, but never to me. My client was Page 1 or 2 for 20 phrases, and they ALL dropped like a rock overnight. The site hasn't been banned by Google, as it's still indexed and the company name is returning results.There were no major changes done to tags or the code, and nothing black hat has been done. The only phrases that didn't drop contain the company name, and the results in Bing and Yahoo either stayed the same or moved up slightly since last week for all the terms. There's also no threat of spam, and it's very search engine friendly. The URL is http://www.universalaccounting.com. Help!
White Hat / Black Hat SEO | | JamesBSEO0 -
Are there any "legitimate" paid links in Google's eyes?
The news about paid link campaigns is so frequent, that I have to ask the question....does Google allow any paid links? Aside from SEO, paid links can have visibility value. Much like an exit sign on the highway, the paid link says "Get off here"
White Hat / Black Hat SEO | | bcmull0 -
Google Places
My client offers training from many locations within the UK. These locations/venues are not owned by them, however I see no problem in setting up a different listing for each location in Google Places. At the end of the day if a user searched for “Training London” they are looking for somewhere that they can book a course that would be in their local area. As my client has a “venue” there I think there is a good argument to say that your listing would be valid. What are your thoughts.
White Hat / Black Hat SEO | | cottamg0