SEO for Career sites and sup-pages
-
For main job categories:
We manage several career pages for several clients but the competition for the main keywords (even several long tail) is from big names like Indeed and similar job boards?
What would you recommend?For job posts:
Since the job posts that our clients post are short lived (80% live less than a month) would it still be incorrect to purchase backlinks? or is it always a big no
Thanks for your help. And if a similar question has been asked I would appreciate if you could point me to it. I could not find one.
-
Well they are not being closed because they are being fullfilled but becasue that is the period the client sets to receive CVs.
They want more CVs but for that they need more SEO visibility and I thought black hat could work for a short lived link.
-
Another note: if the jobs are being fulfilled within a month, you're doing your part well I would imagine.
-
Thanks for your answer. Very helpful.
-
Thank you for your answer. We have contacted a ocuple of university career pages but the bureaucracy is incredible.
Thanks again
-
Hello,
I wouldn't ever pay for links quite frankly. Search engines will continue to get more advanced and understand the world wide web better as time goes on.
I would dive deep into creativity and pursue possibly some of the following backlink options:
- reach out to universities to publish links on their websites for graduates (both undergrad and grad websites - that's possibly two links for .edu)
- I would possibly have a similar job posting on Craigslist (another valuable link) - beware of duplicate content
- Create content focused on local people getting local jobs and reach out to your local chamber of commerce or local government to see if you can garner some "attention" to these jobs. Possibly some .gov / valuable links here.
- Your content should be focused on helping people find jobs
- Your outreach should probably take most of your SEO time spent.
- Track those links! Therefore, validating your efforts.
I hope this helps.
Cole
-
I know this plight. It's taken me years to get amongst those boards, the trick is university career links pages. They are not that easy to come by but their weight really is a great foundation for most niche industries.
Even then, you'll not be able to push Indeed aside. Google's update to slim down similar pages in the SERPS did almost nothing to that site and often I'm looking at 2 or 3 on the first page.
Godspeed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The Importance of Bold Keywords in SEO?
Hi all, Recently I came cross an RV lifestyle blog named RVing Trends. The website features high-quality contents about handy RV camping tips & guides, and in-depth RV product reviews. They seem to spend a lot of effort on the content quality. I've followed this website for a few months and can see they've been producing 3,000-5,000 word length contents regularly. One thing I notice is that they emphasize the main keyword as bold in almost the posts. You can check 1 sample here about RV mattress reviews. Just want to ask for your opinions about the efficiency of this technique and is the keyword density still important for blog content to rank well in Google. Thanks!
White Hat / Black Hat SEO | | TungNM1930 -
Do home page carry more seo benefit than other pages?
hi, i would like to include my kws in the URL and they are under 50 characters. is there anything in the algo that tells engines to give more importance to homepage?
White Hat / Black Hat SEO | | alan-shultis0 -
What sources do you use to keep on top of SEO news?
I want to try building an RSS feed of SEO news... but not wanting to find myself drowning in materials As such, looking for a short list of recommendations for keeping on top of SEO developments – the impetus is that I'm still discovering changes that happened 2, 3, even 5 years ago, and I want to try and catch these things as they happen. Thinking something actually from Google may be on the list, but some of these sources are pretty on top of things! Seroundtable.com also comes to mind. But what do you use to keep informed? Thanks 🙂
White Hat / Black Hat SEO | | ntcma1 -
Redirecting old domains for SEO ranking?
It's been a while since I read anything seriously out of the box on SEO but I thought I would see what others thought of the bold assertions made in this article. Most of it revolves around buying expired domains and using a 301 to point them, and their juice, to new sites. This guy makes a living doing this so he has to know a bit more than the average Joe but I'm wondering where the other shoe is and when it drops.
White Hat / Black Hat SEO | | Highland0 -
SEO problems with PR Newswires
Just been investigating PR newswires for the first time (despite having worked in PR for over a decade!) One of my clients has asked my to send out a news release via a newswire of my choice. I will not be posting the news release on my client's website, to avoid the most obvious duplication issue. Has anyone had SEO probs from newswires though? I just saw one which offered: "Minimum guaranteed number of media websites on which your release is posted" alarm bells!
White Hat / Black Hat SEO | | McTaggart0 -
HOW TO: City Targeted Landing Pages For Lead Generation
Hi guys, So one of my clients runs a web development agency in San Diego and for lead generation purposes we are thinking of creating him city targeted landing pages which will all be on different domains ie. lawebdesginstudio / sfwebdesigngurus I plan to register these 20-30 domains for my client and load them all up on a my single linux server I have from godaddy. I noticed however today using google's keyword tool that roughly only 5-10 cities have real traffic worth trying to capture to turn into leads. Therefore I am not sure if its even worth building those extra 20 landing pages since they will receive very little traffic. My only thought is, if I do decide to build all 30 landing pages, then I assume I will have a very strong private network of authority websites that I can use to point to the clients website. I mean I figure I can rank almost all of them page 1 top 5 within 2-3 months. My question is: 1. Do city targeted micro sites for the purpose of lead generation still work? If so are there any threads that have more info on this topic? 2. Do you suggest I interlink all 30 sites together and perhaps point them all to the money site? If so i'm wondering if I should diversify the ip's that I used to register the domains as well as the whois info. Thanks guys, all help is appreciated!
White Hat / Black Hat SEO | | AM2130 -
Multiple domains pointed at one site
I know things are changing and the things Google thinks are cheating searchers from finding what they are really looking for are changing too. So, I have multiple domain names that are related to my site, but not the actual site name. For instance, I have a certification program called Certified NetAnalyst that has a few domains for it... .com, .org and other derivatives like NetAnalyst. I would like to point the domains to my main company web site and not create a site just for the certification. Does Google think it is cheating to point domain names with my company branding names to my main web site? What about domain name forwarding to a specific URL, like taking the certification name domains and pointing them to the certification page instead of the main site? Wondering if one could no follow (don't know how to do that) the domain forwarding links so it is not duplicate content? Is that possible in some way? Could you put another robots.txt file with excludes in the domain forwarding url landing page so it would not be duplicate content? For the future I want all SEO "juice" to go to the main domain, but the keyword value of the domain names is valuable. I sure would be grateful if someone that has a good understanding and specific recent experience with Google policy and enforcement could offer some sage and practical advice and perhaps a case study example where Google "likes it" or on the other hand a good explanation of why I may not wish to do this! Thank You! Bill Alderson www.apalytics.com
White Hat / Black Hat SEO | | Packetman0071 -
The Link in Profile Page is it good BackLink or not?
Well, i see that we need 200mozpoints to be able to put our Website Link (DOFOLLOW) into our profile in SEOMOZ.. the way i know it, it would be a good BackLink for my site. Here is the questions, please do answer from top to bottom, because if you have answered "NOT GOOD" for the first question, then the rest of the question will definitely be "NOT GOOD" too Every single back link source i used below (for question #2 and #3), comes from a good domain (it is an extremely wellknown website in Indonesia) 1. Is the DOFOLLOW link from my SEOMOZ Profile Page , a good back link? 2. is the DOFOLLOW from http://www.indonesiaindonesia.com/m4g1c14n a good back link 3. is the DOFOLLOW from http://www.kaskus.us/member.php?u=10407 (click the Contact Info), a good back link? okay, only if you answered the first 3 questions with "It is a good backlink, and it will definitely help your SEO Standing for your site", then i ask you my real question.. i was planning to use the service from http://www.monsterbacklinks.com , and i asked them to show me what kind of "High Quality Backlink" they will be giving me, here is their reply, 10 examples of profile they use to backlink to one of their client Domain PR 4--http://www.sanramon.org/user/12548
White Hat / Black Hat SEO | | IKT
Domain PR 5--http://extratasty.com/profile/42069/paulc4312
Domain PR 5--http://www.bug.co.uk/forums/members/paulc4312.html
Domain PR 5--http://www.offspring.com/forums/member.php?u=84973
Domain PR 5--http://www.massify.com/profiles/paulcpaul
Domain PR 6--http://www.gamezone.com/member/159751/
Domain PR
5--http://www.indyarocks.com/profile/profile_vview_main.php?uid=6155724
Domain PR 6--http://classic.mapmywalk.com/user_profile?u=866130762956343886
Domain PR 5--http://www.netbookreviews.com/forum/members/paulc4312.html
Domain PR 5--http://www.thepoint.com/users/paul-c-2/profile
Domain PR 5--http://forums.cagepotato.com/members/paulc4312.html In my eyes, all of those links are as good as the one link coming from SEOMOZ Profile, hell in fact i have already purchased from them the 750 High Quality BackLink package (cost 197$), but my PayPal is being lock down just now, because i login to my account from both my cellphone and pc (they think my account is hacked)... so will i increase my SEO Standing if i used their service? if they are, i will finalized my purchase tomorrow (after i settled the problem with paypal) Their FAQ Page is also very convincing .. such these 2 questions Will I get penalized for paying you to do my backlinks? There is no way you will get penalized for paying us to do your backlinks. It is possible to get penalized for paying people to put links on their sites but that's not what you're buying from us. When purchasing from us you are paying us to place thousands of free backlinks. There is absolutely no way Google can penalize you for this. Will Google ban/sandbox me for getting so many backlinks? We have never had any problems with getting sanboxed or banned by google. None of our customers have had any problems either. If our methods of placing backlinks were to get a site penalized or banned then we would be sending thousands of links towards our competitors sites. But since our methods work great for increasing search engine rankings, we would never use our backlinking on our competitors because that will damage our rankings and boost theirs. Please enlighten me 🙂0