SEO for Career sites and sup-pages
-
For main job categories:
We manage several career pages for several clients but the competition for the main keywords (even several long tail) is from big names like Indeed and similar job boards?
What would you recommend?For job posts:
Since the job posts that our clients post are short lived (80% live less than a month) would it still be incorrect to purchase backlinks? or is it always a big no
Thanks for your help. And if a similar question has been asked I would appreciate if you could point me to it. I could not find one.
-
Well they are not being closed because they are being fullfilled but becasue that is the period the client sets to receive CVs.
They want more CVs but for that they need more SEO visibility and I thought black hat could work for a short lived link.
-
Another note: if the jobs are being fulfilled within a month, you're doing your part well I would imagine.
-
Thanks for your answer. Very helpful.
-
Thank you for your answer. We have contacted a ocuple of university career pages but the bureaucracy is incredible.
Thanks again
-
Hello,
I wouldn't ever pay for links quite frankly. Search engines will continue to get more advanced and understand the world wide web better as time goes on.
I would dive deep into creativity and pursue possibly some of the following backlink options:
- reach out to universities to publish links on their websites for graduates (both undergrad and grad websites - that's possibly two links for .edu)
- I would possibly have a similar job posting on Craigslist (another valuable link) - beware of duplicate content
- Create content focused on local people getting local jobs and reach out to your local chamber of commerce or local government to see if you can garner some "attention" to these jobs. Possibly some .gov / valuable links here.
- Your content should be focused on helping people find jobs
- Your outreach should probably take most of your SEO time spent.
- Track those links! Therefore, validating your efforts.
I hope this helps.
Cole
-
I know this plight. It's taken me years to get amongst those boards, the trick is university career links pages. They are not that easy to come by but their weight really is a great foundation for most niche industries.
Even then, you'll not be able to push Indeed aside. Google's update to slim down similar pages in the SERPS did almost nothing to that site and often I'm looking at 2 or 3 on the first page.
Godspeed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site build in the 80% of canonical URLs - What is the impact on visibility?
Hey Everyone, I represent international wall decorations store where customer can freely choose a pattern to be printed on a given material among a few milions of patterns. Due to extreme large number of potential URL combinations we struggle with too many URL adressess for a months now (search console notifications). So we finally decided to reduce amount of products with canonical tag. Basing on users behavior, our business needs and monthly search volume data we selected 8 most representative out of 40 product categories and made them canonical toward the rest. For example: If we chose 'Canvas prints' as our main product category, then every 'Framed canvas' product URL points rel=canonical tag toward its equivalent URL within 'Canvas prints' category. We applied the same logic to other categories (so "Vinyl wall mural - Wild horses running" URL points rel=canonical tag to "Wall mural - Wild horses running" URL, etc). In terms of Googlebot interpretation, there are really tiny differences between those Product URLs, so merging them with rel=canonical seems like a valid use. But we need to keep those canonicalised URLs for users needs, so we can`t remove them from a store as well as noindex does not seem like an good option. However we`re concerned about our SEO visibility - if we make those changes, our site will consist of ~80% canonical URLs (47,5/60 millions). Regarding your experience, do you have advices how should we handle that issue? Regards
White Hat / Black Hat SEO | | _JediMindBender
JMB0 -
Someone has built low quality links to my site - what should I do?
Hey guys, I was wondering whether you could offer me some help on something. One of the site's I'm working on has a blog attached to it and we sometimes accept guest posts from authors. A month or so back we published a blog that has been attracting a number of low-quality backlinks. Having looked into the matter further, it turned out that the client who had created the guest post was doing something called "tiered link building" and was building crappy links to their guest post content on other websites. I have subsequently deleted the blog post in question - will this devalue/cancel out the inbound links pointing to the original URL? Or do I need to do something extra? Disavow even? Comments appreciated!
White Hat / Black Hat SEO | | Webrevolve0 -
Alltop good for SEO?
Are there any negative effects on getting your blog posted on alltop? Good SEO value or not?
White Hat / Black Hat SEO | | DemiGR0 -
Local SEO
My website was ranked on top of all keywords on Google Local results but in january 2013 it has droped to 2nd page on all keywords. After my checking i had found keyword staffing on place page which i have removed two months back. During last two months site was on 2nd page but now it is dropping more. Website is listed on all major local directories. What is the best way to handle such website case for local seo to get back rankings ??? what should be our new plan or strategy ??? I will be very thankful to all of you for best suggestion.
White Hat / Black Hat SEO | | mnkpso0 -
Has my site been penalized by google
Hi all I have noticed a sudden drop in rankings for most of my keywords on kerryblu ,co,uk and was thinking the site may have been manually penalized by google. I have not received any notification of this in webmaster tools but can't think of any other reason for the loss of rankings. I have searched the web for info on this but can't find a definite answer. Is there any way of knowing for sure. At the time of the crash the only real change I made was adding google adsense to my blog. Could this be responsible. Thanks for looking.
White Hat / Black Hat SEO | | Dill0 -
SEO best practice: Use tags for SEO purpose? To add or not to add to Sitemap?
Hi Moz community, New to the Moz community and hopefully first post/comment of many to come. I am somewhat new to the industry and have a question that I would like to ask and get your opinions on. It is most likely something that is a very simple answer, but here goes: I have a website that is for a local moving company (so small amounts of traffic and very few pages) that was built on Wordpress... I was told when I first started that I should create tags for some of the cities serviced in the area. I did so and tagged the first blog post to each tag. Turned out to be about 12-15 tags, which in turn created 12-15 additional pages. These tags are listed in the footer area of each page. There are less than 20 pages in the website excluding the tags. Now, I know that each of these pages are showing as duplicate content. To me, this just does not seem like best practices to me. For someone quite new to the industry, what would you suggest I do in order to best deal with this situation. Should I even keep the tags? Should I keep and not index? Should I add/remove from site map? Thanks in advance for any help and I look forward to being a long time member of SEOMoz.
White Hat / Black Hat SEO | | BWrightTLM0 -
What's the best way to set up 301's from an old off-site subdomain to a new off-site subdomain?
We are moving our Online store to a new service and we need to create 301's for all of the old product URLs. Being that the old store was hosted off-site, what is the best way to handle the 301 re-directs? Thanks!
White Hat / Black Hat SEO | | VermilionDesignInteractive0 -
What do you think of our new category page?
Hey Mozzers! We have come up with a new layout design for a category page and would love to have your opinion on it, specifically from an S_E_O perspective Here is our current page: http://www.builddirect.com/Laminate-Flooring.aspx Our new page (pending approval): http://www.builddirect.com/testing/laminate-flooring/index.html Just to brief you in on the key differences b/w old and new layout: Left text link menu is removed in new layout
White Hat / Black Hat SEO | | Syed1
New layout looks funny with JS disabled - long vertical line up of products(Perhaps important keywords/ content in new layout appears way down?)
Lot of 'clunk' has been removed (bits of text, links, images, etc) Thanks for checking this out.0