Great examples of how-to or other awesome videos
-
Hey all,
I plan on making some awesome short, informational (and not overtly promotional) videos for my business.
The basic idea is an expert talking and demonstrating how to perform different topics with tools and equipment (related to solar energy).
We have a quality film crew and a really knowledgeable and engaging presenter, but does anybody have any awesome examples of this type of video (in any industry).
Just trying to get a sense of how I want it to look and feel for maximum engagement.
Thanks!
-
I'll throw my recommendations in for videos: One of the most successful video series ever was the "Will It Blend" series:
http://en.wikipedia.org/wiki/Will_It_Blend%3F
(You know a video campaign has gone viral when it has it's own Wikipedia page that documents it.)
Hope this helps...
- Jeff
-
http://www.rei.com/video/ Pretty much everything here is awesome!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Videos on Home Page
Hello, My company is currently in the process of editing our website's homepage. My creative team wants to add several videos to an already big home page. I would like a more simple and less interactive home page. There has to be close to a half dozen videos already on the page. I know that Google bots have trouble crawling some items like java. I also know that page speed is a huge factor and the mobile first index is quickly approaching. Is it ok to have all of these videos on home page? Could this due harm to the page. All the videos are hosted on Vimeo and typically expand from some sort of icon. Page load time has been an issue and this will probably be our last update before google's mobile first index. I just want to make sure I am giving the correct advice by saying there is no problem with 6+ videos on a home page. Any advice would be great! Thanks!
Image & Video Optimization | | aua0 -
Product Videos and SEO
We sell high end products and we try to educate the consumer as much as possible. Since the attention span is short, we try and break up the features/functions into 5-6 videos. We post everything to Youtube and we have been adding it to our blog as well. I am currently tasked with rebuilding our blog from the ground up. This means getting rid of all the thin content, updating content, etc. We have many videos up there and Just trying to figure out what the best practice should be. The blog is wordpress based and I have the videos now set up in a category structure. Should I just add each video as a video custom post type? Should I have each video posted with a transcript? Or should I post each video with sub background text of the video? We have about 120 videos in all and adding more, but making them longer to reduce the amount of videos per product going forward. Thank you.
Image & Video Optimization | | RevCom0 -
Video Schema needs a 2nd opinion
I added a video on one of my client pages via html5, added the video schema to the URL, and submitted a video sitemap and the video still isn't showing up a week later in the SERPs. The keyword I'm typing in is a keyword that DOES trigger video results, so I'm wondering if I screwed something up and would like a second opinion. Search Query that should trigger the video: https://www.google.com/search?q=clinton+township+silverado+1500&oq=clinton+township+silverado+1500&aqs=chrome..69i57j69i60.3798j0j7&sourceid=chrome&espv=210&es_sm=93&ie=UTF-8 Actual page URL: (html5 video at bottom) http://www.moranchevrolet.com/models/chevrolet-silverado1500 Video Sitemap URL: http://www.moranchevrolet.com/video_sitemap.xml I've added videos in the past via the Wistia automatic schema/sitemap generators and it worked, but via the html5 setup its a little different (like no embed). However, the video appears to check out just fine via the Google schema validator tool. Please let me know if you see anything that doesn't look right. Thanks
Image & Video Optimization | | Cobalt0 -
Site videos and rich snippets - where to place video
Hi all, we have product videos that we are putting on our (new) site. The video thumbnail for a product is displayed along with image thumbnails on the product details page i.e. see here: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/twin-dvd-player/nextbase-sdv48ac/ Click on the video thumbnail and a lightbox pop up window displays the movie. We would like to markup the videos with rich snippet markup. Is this possible with the videos setup in this way (i.e. video displayed in Lightbox) or would we need to embed the video in the product description text on this page (rather than thumbnail with Lightbox popup as it is at the moment) so that we stood a chance of getting a rich snippet on Google SERPs for our product detail pages? Thanks for any help.
Image & Video Optimization | | jasef0 -
Schema or Google Video Sitemap
Hey. I have a few hundred pages with videos on them. I want to have rich snippets with the thumbnail and such in the search results. Should I focus my time on Schema or building out a solid sitemap? Your feedback is appreciated! Tommy Swanson
Image & Video Optimization | | TommySwanson520 -
How much does a link from a YouTube video to a site affect its pagerank?
How much does a link from a YouTube video to a site affect its pagerank?
Image & Video Optimization | | JLAW0 -
Tool to create Video SiteMap
Hi, Is there any tool to create a Video SiteMap ? I have more than 300 vidoes on youtube and blip.tv ... can not create them manually. I am using Joomla... Please help...
Image & Video Optimization | | krishru0