Site has no SEO done on it. It wasn't considered during design. What to do first ?
-
They opted for videos to explain to people what the website is about, but it ain't working for them. What steps would you take in order to get this site to rank higher without completely changing the design(changing design is out of the question they are low on funds). They also built a blog on wordpress.com and added a .me domain to it.
For obvious reasons I'm not mentioning the website.
-
Ternit,
I would ignore a blog.wordpress.com. This isn't giving you any natural traffic. You want the blog on your site.
I seem to agree with everyone that your goal should be to focus on optimizing your current website with keyword rich titles, h1s, meta description, and meta tags.
If you have any pictures on these pages, I would also look into title tags and alternate title tags.
Also if you don't have any social media accounts set up, do this now and make sure that you have plug-ins in place, to make your content is easily shareable.
-
I agree with Randy that you should first go through your website and change all the Title Tags and Meta Descriptions. Once you are done, you might want to go through your website again and try including keywords related to that page in the content area and also add the keyword in the H1 Header (usually Title of that page). Furthermore, you might want to fix up some internal linking anchor text on your website.
The next step might take more work. If the URL is not well formatted; meaning you have signs and numbers in your URL, you should 301 redirect all the pages to a optimized URL page.
As for optimizing the videos, I suggest uploading it to YouTube and embed it on your website. Optimize the Title and Description with keywords.
-
Are they looking for Local rankings, or National?
You mentioned a WordPress blog. Is the entire site on WordPress, or just the blog?
I'd start with keyword research, if that hasn't been done already. Spend some of what sounds like a limited budget and get it done correctly.
Then I'd provide a video transcription or summary of the video, and ensure title tags were well-structured for the keywords. Investing time or money to get some decent content on there is worthwhile.
As Irving said, deal with 404's, 302's etc.
If they're looking for Local rankings, they'll probably decent bang for their buck in putting together a solid Google/Bing/Yahoo listing and building some citations.
-
wordpress SEO plugins. weeding out pages with low content, fixing technical issues like dupe content canonicals, 404s, 302's. etc
-
This would be the right approach.
I'd follow it up by following this guideline: http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo
For Vimeo Pro it suggests switching it to the old embed format. Then create a video sitemap, and use proper microdata markup to try get a rich snippet in the serps.
-
First I would do title tags and meta descriptions.
I would also encourage them to have transcripts of the video on the page, or available on a detail page.
Another obvious thing would be to share the videos in a way where they will like their company on facebook/google+, or link to their website page.
Include keyword rich headings in the H1 tag for each video, along with a short description of each.
That would be a start.
-
Hosted on Vimeo with only the name of the page as tittle. There is nothing else except the videos and about 40 words. The words don't even describe the business, they are just marketing mambo jumbo like "join the revolution"
-
Are the videos self hosted? Hosted elsewhere? Is there anything else on those pages besides the videos?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
70 sites on one instance/server negative for SEO?
Hi Guys, One of our clients is building individual sites for each store they have, which in total would be 70 different websites on one server (they used the word instance). I was wondering if there could be negative issues with this for SEO purposes? Cheers, Mike
Intermediate & Advanced SEO | | wozniak650 -
When Mobile and Desktop sites have the same page URLs, how should I handle the 'View Desktop Site' link on a mobile site to ensure a smooth crawl?
We're about to roll out a mobile site. The mobile and desktop URLs are the same. User Agent determines whether you see the desktop or mobile version of the site. At the bottom of the page is a 'View Desktop Site' link that will present the desktop version of the site to mobile user agents when clicked. I'm concerned that when the mobile crawler crawls our site it will crawl both our entire mobile site, then click 'View Desktop Site' and crawl our entire desktop site as well. Since mobile and desktop URLs are the same, the mobile crawler will end up crawling both mobile and desktop versions of each URL. Any tips on what we can do to make sure the mobile crawler either doesn't access the desktop site, or that we can let it know what is the mobile version of the page? We could simply not show the 'View Desktop Site' to the mobile crawler, but I'm interested to hear if others have encountered this issue and have any other recommended ways for handling it. Thanks!
Intermediate & Advanced SEO | | merch_zzounds0 -
Need opinion to split the site for speed up the SEO process
We have two versions of our website English and Arabic. Arabic is in a sub-directory www.oncarx.com/ar (Not a Sub Domain). When we started SEO, we found that most of our Articles are plagiarized and contain non-original content. We are almost done with the optimization of our Arabic articles. English site contains too many articles and are not optimized for SEO. For getting good results and speed up the process, which of the following idea is better? We should separate the English and Arabic sites. We should remove most of the articles from English site. If there is any other good option, please let us know.
Intermediate & Advanced SEO | | sagha0 -
My site has a loft of leftover content that's irrelevant to the main business -- what should I do with it?
Hi Moz! I'm working on a site that has thousands of pages of content that are not relevant to the business anymore since it took a different direction. Some of these pages still get a lot of traffic. What should I do with them? 404? Keep them? Redirect? Are these pages hurting rankings for the target terms? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Can't find X-Robots tag!
Hi all. I've been checking out http://www.unthankbooks.com/ as it seems to have some indexing problems. I ran a server header check, and got a 200 response. However, it also shows the following: X-Robots-Tag:
Intermediate & Advanced SEO | | Blink-SEO
noindex, nofollow It's not in the page HTML though. Could it be being picked up from somewhere else?0 -
Web developer won't 301 redirect to my new website....what can I do?
I want to come away from our third party web developer and use a new website with different web developers, however the web developer wont 301 redirect the old url's to the new ones. Is he required to do this by law? Is there away of doing the 301 redirects without him? Any advice would be much appreciated. Many thanks,Tom
Intermediate & Advanced SEO | | CoGri0 -
.GOV Link - same impact on my site's rankings whether link to home or Gov related category?
I own a job site and I am about to get a link from a .GOV. My site has a category called "State Jobs". Should I ask the ".Gov" to link to my homepage or to the state job page and use the anchor text "State Jobs". I understand "State Jobs" page would get a big kick by that being the anchor text and linking to that specific page, but the question I have is this: for my site as a whole (homepage and various categories) would they get around the same "push up" whether the linking is to 1) my homepage with anchor text being my site's name or 2) to the state job specific page and in this case the anchor text would be "State Jobs"? thank you
Intermediate & Advanced SEO | | knielsen0 -
First eCommerce site, any tips on how to increase rankings would be appreciated.
As I mentioned I'm working on a new eCommerce site and just want some hints and tip on how I can potentially get the most out of ranking it. http://fuchia.co.uk/ I've meta titled / tag most of the products with relevant keywords, we have a good social standing so far with growth on Twitter + facebook but conversions are currently low or only coming through the website's eBay store (that has no connection on the site)
Intermediate & Advanced SEO | | SEOAndy0