Will my site get devalued if I add the same company schema to all the pages of my website?
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If I add the exact same schema markup to every page on my website - is it considered duplicate content?
Our CMS is telling me that if I want schema mark-up on our site that it has to be the same on every page on the website. This limitation is frustrating but I am trying to figure out the best way to work within their boundaries.
Your help is appreciated.
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Thank you so much for responding. The CMS is a proprietary version from Cox Automotive. I have to choose between no schema and the same schema on every page. Not really what I wanted but I really appreciate your input, it's very helpful.
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Hi Annette,
Huf is right, it's been asked before in the Moz Q&A but Schema.org or even duplicate content in general on your own domain isn't consider to become a penalty. It just hurts the crawl budget and the quality of your pages. In the case of Schema.org you're completely fine.
Martijn.
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Hi Annette,
No. "Duplicate content is content that appears on the Internet in more than one place" (See: https://moz.com/learn/seo/duplicate-content.
It is quite common to add the company address to a footer file, which is visible below every page. This is not considered duplicate content and will not result in any penalties.
This may be relevant to you: https://moz.com/community/q/local-business-schema-markup-on-every-page
What CMS are you using? If Wordpress, there's a few good Schema plugins that may help you with this: All In One Schema is very popular and works well. I believe this one: https://wordpress.org/plugins/wp-seo-structured-data-schema/ allows you to add company Schema details in one place.
I hope that helps.
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