Changing URL to a subdomain?
-
Hi there,
I had a website www.footballshirtcollective.com that has been live since July. It contains both content and eCommerce.
I am now separating out the content so that;
1. The master domain is www.footballshirtcollective.com (content) pointing to a new site
2. Subdomain is store.footballshirtcollective.com (ecommerce) - pointing to the existing site.
What do you advise I can do to minimise the impact on my search?
Many thanks
Mike
-
If it's an off the shelf store software that you're using, they mostly let you choose the location that you want your store to sit in, so be sure to check that out.
Alex
-
Cool thanks
-
Hey Mike, that's all going to depend on which ecommerce shop you're using and if they are able to do a reverse proxy like that. Otherwise, subdomain is how you need to go.
-
Thanks John - that's really helpful.
Do you know how I go about setting the eCommerce site as www.footballshirtcollective.com/store?
Many thanks
Mike
-
Hi there -
This is a pretty common setup for ecommerce sites with both content and products. Of course, I'd always recommend doing something like www.footballshirtcollective.com/store/ with your product URLs there, which would likely allow you to exclude advertisers/advertising from those pages.
If you do want to use the subdomain and are already committed to that, then there are definitely ways to make it work very well for SEO.
A subdomain is basically a separate website. You need to do everything for it that you would do for the www subdomain (www is technically a subdomain, after all), including but not limited to:
- Verify in Search Console
- Have GA set up
- Crawlable site structure
- Sitemaps
- Well-formatted URLs (lowercase, hyphens, etc)
Since you are moving the URLs from www to store., you also need to implement direct and correct 1:1 301 redirects from the www. to the store. URLs. DO NOT do a blanket redirect of all the current ecomm www URLs to the base of store.footballshirtcollective.com.
Hope that helps!
Self-promotion - if you're looking for help with migrating your content between platforms, I have people on Credo who can help you - https://www.getcredo.com/bizverticals/ecommerce-platform-migrations/
-
Hi. Thanks for the answer.
I had to seperate them as I have advertisers interested in advertising on the content but they wouldn't on the ecommerce site.
How would I set up the subfolder? How long do you think it'll take to build organic search to the site again?
Thanks
Mike
-
Just on this using a sub folder may be a better option.
-
Hi Mike,
I personally wouldn't use a subdomain for this. I would just separate my site out as it is under one URL. I don't like using subdomains and probably would try to avoid it, I have yet to read a success story when using them.
If you design your site well then I don't see why you cant host both under one domain, what was your reason for using them in the first place?
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure with dash or slash
Hi, everyone Basically I am editing my website page's URL for SEO Optimisation and I am not sure which URL structure is best for SEO. The main different is the sign ( dash or slash ) before the product-code. HERE ARE TWO EXAMPLE www.example.com/long-tail-keyword-product-code www.example.com/long-tail-keyword/product-code To get more idea of my page, here is one of the product from my website : http://www.okeus.co.uk/pro_view-3.html My website is selling my own product, as a result the only keyword can be found was the name of the product and I separated different design by different code. Any experts who are willing help would be very much appreciated.
Intermediate & Advanced SEO | | chrisyu781 -
How Does Yelp Create URLs?
Hi all, How does Yelp (or other sites) go about creating URLs for just about every service and city possible ending with the search? in the URL like this https://www.yelp.com/search?cflt=chiropractors&find_loc=West+Palm+Beach%2C+FL. They clearly aren't creating all of these pages, so how do you go about setting a meta title/optimization formula that allows these pages to exist AND to be crawled by search engines and indexed?
Intermediate & Advanced SEO | | RickyShockley0 -
Many New Urls at once
Hi, I have about 5,000 new URLs to publish. For SEO/Google - Should I publish them gradually, or all at once is fine? *By the way - all these URLs were already indexed in the past, but then redirected. Cheers,
Intermediate & Advanced SEO | | viatrading10 -
URL structure change and xml sitemap
At the end of April we changed the url structure of most of our pages and 301 redirected the old pages to the new ones. The xml sitemaps were also updated at that point to reflect the new url structure. Since then Google has not indexed the new urls from our xml sitemaps and I am unsure of why. We are at 4 weeks since the change, so I would have thought they would have indexed the pages by now. Any ideas on what I should check to make sure pages are indexed?
Intermediate & Advanced SEO | | ang0 -
Duplicate URLs ending with #!
Hi guys, Does anyone know why a site can contain duplicate URLs ending with hastag & exclamation mark e.g. https://site.com.au/#! We are finding a lot of these URLs (as duplicates) and i was wondering what they are from developer standpoint? And do you think it's worth the time and effort adding a rel canonical tag or 301 to these URLs eventhough they're not getting indexed by Google? Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Subdomains + SEO
Hi everyone, So a little background - my company launched a new website (http://www.everyaction.com). The homepage is currently hosted on an amazon s3 bucket while the blog and landing pages are hosted within Hubspot. My question is - is that going to end up hurting our SEO in the long run? I've seen a much slower uptick in search engine traffic than I'm used to seeing when launching new sites and I'm wondering if that's because people are sharing the blog.everyaction.com url on social (which then wouldn't benefit just everyaction.com?) Anyways, a little help on what I should be considering when it comes to subdomains would be very helpful. Thanks, Devon
Intermediate & Advanced SEO | | EveryActionHQ0 -
Spaces in URL line
Hi Gurus, I recently made the mistake of putting a space into a URL line between two words that make up my primary key word. Think www.example.com/Jelly Donuts/mmmNice.php instead of www.example.com/JellyDonuts/mmmNice.php This mistake now needed fixing to www.example.com/Jelly Donuts/mmmNice.php to pass W3, but has been in place for a while but most articles/documents under 'Jelly Donuts' are not ranking well (which is probably the obvious outcome of the mistake). I am wondering whether the best solution from an SEO ranking viewpoint is to: 1. Change the article directory immediately to www.example.com/JellyDonuts/mmmNice.php and rel=canonical each article to the new correct URL. Take out the 'trash' using robots.txt or to 301 www.example.com/Jelly Donut to the www.example.com/JellyDonut directory? or perhaps something else? Thanks in advance for your help with this sticky (but tasty) conundrum, Brad
Intermediate & Advanced SEO | | BM70 -
How does changing hosting affect rankings?
I have a hosting account that is ancient. So is it's CPanel, its way of operation (I have to call in to change the zone file), and its hardware and software (It can't even recognize Wordpress as a user so i have to change permissions to change anything.) I plan on moving the site, but I want to prepare for any changes that may happen. Currently the site ranks between #1 or 3 for quite a few very valuable words. It is also in season for this business. I know changing hosting data or servers can cause google to temporarily drop rankings. Does anyone have any experience with this or now how long the faded rankings can last? Or if its even true?
Intermediate & Advanced SEO | | MarloSchneider0