Continued Drop in Rankings for Houston Office Furniture
-
I'm working with a new and used furniture client and we're struggling to improve rankings for their site. In the last week, they went from 25th place to 50+ for houston office furniture. Any help would be much appreciated. usedcubicleshouston.com
-
I was aiming for organically, and you bring up a good point, thanks!
-
Were you trying to gain ranking organically or in the 3-pack?
It's not likely you'll rank in the 3-pack for that keyword since you're not in Houston, like Logan pointed out. They rank in the 3-pack currently if you change the city to College Station instead ("Office Furniture College Station").
However, it is possible for them to rank organically for that keyword. Is there a reason why you guys didn't include the keyword you're targeting in the title tag? I don't see a mention of "Houston" at all.
-
That is REALLY helpful. Thank you!
-
Hi,
A big part of ranking for keywords with local intent (anytime a geographical qualifier is used in a query) is the geographical location of the business. In your case, it looks like you're about 100 miles outside of Houston, which means there's little to no value for the searcher to see results that far away (in the eyes of search engines).
The fact that you've got an exact match domain for a city in which you're not located is probably not helping either. Domains like that used to be a sure-fire way to get decent rankings, but nowadays, unless it's a logical fit, it's not going to help and could actually work against you.
I noticed a couple other things that could also be hurting your chances. Your canonical tags don't match the URL format that resolves in the URL bar; on the homepage, your canonical tag is http://www but the actual URL is https://www. To a search engine, this is a confusing signal and could hint at a low quality site. The other thing I noticed is when I pulled up MozBar, it says the target country is Romania, I couldn't find where that's specified in the source code, but MozBar is getting it from somewhere. This mismatch of country targeting could be working against you as well.
Hope that's helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved I have lost SEO Ranking while removing www from domain
I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
On-Page Optimization | | velomate
Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.0 -
Why ranks my site so bad?
hello together, i think, that you read questions like this very often, but i hope someone has some good ideas for me. https://goo.gl/3iOmcqy with the keyword "sophos sg 210" we rank very bad. But i don't know why 😞 We have trust elements, a very good "avergage time on page" unique content... But i don't know, what can we make better 😞 Thx you so much
On-Page Optimization | | enbitcon0 -
If Two Internal Pages Rank for a Given Keyword, Are They Competing?
Let's say I'm a house painter working out of offices in Boston and Springfield. When I search for "Boston house painter" or "Massachusetts house painter," both my homepage and my Boston office page come up #8 and #9. That's good, sorta (2 results on first page), but I'd trade that scenario for a single result in the top 3. How likely is it that these two page are competing? If I removed the Boston page, would the homepage rank better? Or should I be happy I have two pages turning up the the first SERP? Any thoughts here appreciated. Thanks!
On-Page Optimization | | wparsons0 -
New content cause for drop? Still showing old cache though...
About 10 days ago I added about 750 words of new text to a homepage as it was simply a sign up landing page and rather sparse. I presumed that by adding content it would help google understand the content of the site as it is a single page on the root domain (as soon as users sign up they go to a subdomain). Yesterday though the site recieved a huge drop in traffic and now recieves almost no organic traffic at all from google. I've done the obvious like checked WMT for messages but I'm not sure as to what caused the drop. As far as I'm aware there were no confirmed google updates on 7/6/13. The strange thing is that when I check the google cache its about 3 weeks old so I'm guessing google is using the old cache to reference my site content against search queries. Does that mean the changes I made are not the cause for the drop in rankings? The title tag however has changed when the site is showin in the SERPS. How can that be if google has an old cache?
On-Page Optimization | | SamCUK0 -
Which page to rank for a Keyword? Home Page or Deep Page?
So, we have a situation where there is one particular keyword we want to rank for. We have been up and down over the years, at our best probably position 4-5, and now at 20ish. Thats for our home page of course, which the majority of our linking is probably pointing at. We also have a sub page which is optimised for that particular service. The term is "web design brisbane".
On-Page Optimization | | MauriceKintek
So as you can imagine, Web Design is in itself a service and we offer others. Should we optimise our home page for it and remove the sub page?
Keep the sub page because its one our services and optimise both?
Do some kind of canonical thing?
Change our interlinking? All our competitors home pages seem to be the ones that rank, and it feels and looks better in results if its the home page, but if switching up to our sub page is better im all ears. Also if our sub page is somehow hurting or leaking SEO from the home page, id like to know as well. Would prefer to not have to provide a link, due to competition but if someone wants to know we can always PM.0 -
Does targeting more than one keyword or keyword phrase effect rankings?
Hi, We have a homepage where we are targeting three main keywords. 'Cheap books', 'buy books' and 'used books'. We are ranking well for cheap books and making progress on the more competitive buy and used. My question is how many keywords can you reasonably rank for on one page. We are targeting other keywords on other pages and having some success - but is three the maximum or is that too many?
On-Page Optimization | | Benj251 -
Continuous variation of a keyword
Lords, on a site i have optimization job, a specific keyword, for over 5 months, ranging from 7 to +100 position. One day the keyword is there, beautiful on the first page, and another day disappear. I do not understand why this happens, someone has something happened? I can not stabilize it, and is one of the most important for this client. I live in tension, in the morning the first thing I do is search to see whether the keyword is. Obviously it did in the first 2 months, then relaxed as she always comes back : ) Anyone have any idea what might be happening?
On-Page Optimization | | j0a0vargas0 -
Rankings
The rankings have been in a pending status for several day. Is there a problem with the software? We are in the middle of our test month and need to be able to evaluate the software to decide if we will continue. Thank you
On-Page Optimization | | Barb1230