Is rel=prev/next necessary for ecommerce?
-
We are currently not using rel=prev/next for paginated categories. My predecessor instead canonicaled paginated pages back to the parent. This obviously needs to be fixed. The pages should self-canonical.
Is using the parameter handling function of Google Search Console enough, or do we need to have our dev team implement rel=prev/next?
-
Will do. I'm not expecting much. Maybe a slight bump for products.
-
Hi
Honestly? no, I know it's best practice and all but what you have there is a kind of 'workable fudge'. I actually have a client who implemented what you have in place now a couple of years ago and his pages rank brilliantly so we just haven't bothered changing it yet.
For best practice and to make it Google future proof, do it, but don't expect a huge bump.
I'd love to know what the outcome is after you do it,
Regards
Nigel
-
Good answer. Thanks, Nigel. Exactly what I thought.
Do you think fixing this will have any significant positive rankings impact? I've never had to correct this before.
-
Hi Satans Apprentice
Best practice is to add rel/prev to the pages and self-canonicalise as you say. Then go to parameters and tell Google that the parameter (usually 'page') paginates and to crawl every URL.
See attachment for the setting in search console.
If you don't do this and you 'release' all the pages you risk them being indexed and cannibalising the main content.
Best Regards
Nigel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building for Ecommerce
I need help - I'm trying to boost the rankings of a competitive category page - Leather Office Chairs First I'm thinking I need earned links - but for something like leather office chairs thinking of interesting, unique content people would love to read & share is proving difficult. I am struggling - can anyone help?!
Intermediate & Advanced SEO | | BeckyKey1 -
What to do with large number of old/outdated pages?
Are we redoing a large portion of our site (not ecommerce). We have a large number of pages (about 2000 indexed pages, out of about 3000) that have been forgetten about until recently, are very outdated, don't drive any traffic (according to Google Analytics) But they are ranking very well for the targeting keyword (#3 organic for most). What should I do with those pages? Could you give any guidance on whether we should or what affect it might have one the rest of the website if we delete those pages or simply 301 redirecting all those pages to the home page?
Intermediate & Advanced SEO | | aphoontrakul0 -
URL Redirect: http://www.example.net/ vs. http://www.example.net
I currently have a website set up so that http://www.example.net/ redirects to http://www.example.net but **http://www.example.net/ **has more links and a higher page authority. Should I switch the redirect around? Here's the Open Site Explorer metrics for both: http://www.example.net/ Domain Authority: 38/100 Page Authority: 48/100 Linking Root Domains: 112 Total Links: 235 http://www.example.net Domain Authority: 38/100 Page Authority: 45/100 Linking Root Domains: 18 Total Links: 39
Intermediate & Advanced SEO | | kbrake0 -
Pagination, Canonical, Prev & Next
Hello All
Intermediate & Advanced SEO | | Vitalized
I have a question about my Magento setup. I have lots of categories which have many products so the categories paginate. I've seen info about making sure the Canonical tag doesn't simply send Search Engines back to the first page meaning the paginated pages won't get indexed. I've also seen info about using the rel=next & rel=prev to help Search Engines understand the category pages are paginated... Is it okay to use both? I've made sure that: category/?p=1 has a canonical of category/ to make sure there isn't duplicate content. Here's an example of category/?p=2 meta data:
http://website.com/category/?p=2" />
http://website.com/category/" />
http://website.com/category/?p=3" />0 -
Keyphrase / Keyword arrangement
Hi all, What are your thoughts on the arrangement of keyphrases / words? For example, does it make a difference if the words are arranged in the following way: "Keyword 1 Keyword 2" or "Keyword 2 Keyword 1" Both ways make a phrases which is favourable in the search engines. Can I stick with 1 way or should I be going with both arrangements. Hope that is clear 🙂
Intermediate & Advanced SEO | | wtfi0 -
Help with setting up 301 redirects from /default.aspx to the "/" in ASP.NET using MasterPages?
Hi SEOMoz Moderators and Staff, My web developer and I are having a world of trouble setting up the best way to 301 redirect from www.tisbest.org/default.aspx to the www.tisbest.org since we're using session very heavily for our ASP.NET using MasterPages. We're hoping for some help since our homepage has dropped 50+ positions for all of our search terms since our first attempt at setting this up 10 days ago. = ( A very bad result. We've rolled back the redirects after realizing that our session system was redirecting www.tisbest.org back to www.tisbest.org/default.aspx?AutoDetectCookieSupport=1 which would redirect to a URL with the session ID like this one: http://www.tisbest.org/(S(whukyd45tf5atk55dmcqae45))/Default.aspx which would then redirect again and throw the spider into an unending redirect loop. The Google gods got angry, stopped indexing the page, and we are now missing from our previous rankings though, thankfully, several of our other pages do still exist on Google. So, has anyone dealt with this issue? Could this be solved by simply resetting up the 301 redirects and also configuring ASP.NET to recognize Google's spider as supporting cookies and thus not serving it the Session ID that has caused issue for us in the past? Any help (even just commiserating!) would be great. Thanks! Chad
Intermediate & Advanced SEO | | TisBest0 -
Posing QU's on Google Variables "aclk", "gclid" "cd", "/aclk" "/search", "/url" etc
I've been doing a bit of stats research prompted by read the recent ranking blog http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables There are a few things that have come up in my research that I'd like to clear up. The below analysis has been done on my "conversions". 1/. What does "/aclk" mean in the Referrer URL? I have noticed a strong correlation between this and "gclid" in the landing page variable. Does it mean "ad click" ?? Although they seem to "closely" correlate they don't exactly, so when I have /aclk in the referrer Url MOSTLY I have gclid in the landing page URL. BUT not always, and the same applies vice versa. It's pretty vital that I know what is the best way to monitor adwords PPC, so what is the best variable to go on? - Currently I am using "gclid", but I have about 25% extra referral URL's with /aclk in that dont have "gclid" in - so am I underestimating my number of PPC conversions? 2/. The use of the variable "cd" is great, but it is not always present. I have noticed that 99% of my google "Referrer URL's" either start with:
Intermediate & Advanced SEO | | James77
/aclk - No cd value
/search - No cd value
/url - Always contains the cd variable. What do I make of this?? Thanks for the help in advance!0 -
ECommerce products duplicate content issues - is rel="canonical" the answer?
Howdy, I work on a fairly large eCommerce site, shop.confetti.co.uk. Our CMS doesn't allow us to have 1 product with multiple colour and size options so we created individual product pages for each product variation. This of course means that we have duplicate content issues. The layout of the shop works like this; there is a product group page (here is our disposable camera group) and individual product pages are below. We also use a Google shopping feed. I'm sure we're being penalised as so many of the products on our site are duplicated so, my question is this - is rel="canonical" the best way to stop being penalised and how can I implement it? If not, are there any better suggestions? Also, we have targeted some long-tail keywords in some of the product descriptions so will using rel-canonical effect this or the Google shopping feed? I'd love to hear experiences from people who have been through similar things and what the outcome was in terms of ranking/ROI. Thanks in advance.
Intermediate & Advanced SEO | | Confetti_Wedding0